Oat Bran Market Size, Share, Industry Trends, Outlook and Forecast 2024-2031

Global Oat Bran Market is Segmented By Type(Organic Oat Bran, Conventional Oat Bran), By Grind(Fine Oat Bran, Coarse Oat Bran, Steel-Cut Oat Bran), By Application(Food Industry, Bakery and Confectionaries, Animal Feed, Healthcare and Personal Use), By Distribution Channel(Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031.

Market Overview

Global Oat Bran Market reached USD 7.5 billion in 2022 and is expected to reach USD 11.4 billion by 2031 growing with a CAGR of 5.4% during the forecast period 2024-2031. One prominent trend in the oat bran market is rising awareness of oat bran's health benefits, leading to increased demand for nutritious and functional food options.

Food companies are introducing innovative oat bran-based products to capitalize on the trend, driving further growth in the oat bran market.

The oat bran market is witnessing substantial growth driven by rising health consciousness among consumers. Oat bran is gaining popularity as a nutritious and heart-healthy food choice, rich in soluble fiber and beta-glucan. Increasing demand for functional foods and dietary supplements further fuels the market's expansion. Manufacturers are introducing innovative oat bran products to meet the growing consumer preference for wholesome and beneficial food options.

Oat bran is a nutrient-rich meal, providing 88 calories, 7 grams of protein, 25 grams of carbs, and 2 grams of fat in line with serving. It is a superb supply of nutritional fiber, containing 6 grams, assisting digestive fitness. Additionally, oat bran is full of crucial minerals, together with thiamine, magnesium, phosphorus, iron, zinc, and riboflavin, contributing to overall well-being. It also gives a modest amount of potassium, improving its nutritional value and making it a healthful desire for a balanced eating regimen.

Market Scope

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Market Dynamics

 Rising Awareness of Health Benefits Drives Surge in Oat Bran Market

The oat bran market trend is driven by the increasing awareness of its health benefits among consumers, contributing to a significant surge in demand. With a rising preference for healthier food choices, oat bran has witnessed a remarkable market share growth of approximately 20%. The oat bran market size has expanded significantly as more people incorporate oat bran into their diets to support heart health, digestion, and cholesterol management.

Consumers are increasingly searching for nutritious and functional foods, leading to a lift in oat bran's popularity. As a result, the oat bran market share has experienced substantial growth, and food industries are investing in innovative oat bran products to cater to this demand. With an increasing market size, oat bran continues to be a key participant in the fitness and wellness food segment.

Growing Popularity of Plant-Based Diets Boosts Oat Bran Market

The market for oat bran is being pushed by the aid of the rising recognition of plant-based diets and the accelerated use of oat bran among vegans and vegetarians. Oat bran is a healthy and natural alternative for plant-based eating, including fiber and important minerals. Oat bran market share has increased appreciably because of this trend. The oat bran market size has expanded dramatically as more individuals select plant-based lifestyles.

In response to this demand, oatmeal producers have launched a number of oat bran products that act as alternatives for plant-based diets. Oat bran is becoming more and more well-liked as a flexible and sustainable component, propelling the market's expansion and establishing it as a top option for health-conscious customers that follow plant-based eating habits.

Limited Awareness Hinders Potential Growth and Oat Bran Market Share

One restraint in the oat bran market is the limited awareness and understanding of its health benefits among some consumers. Despite its high nutritional value and potential health advantages, a significant portion of the target audience remains uninformed about the positive impact of oat bran on heart health, digestive wellness, and cholesterol reduction. This lack of awareness can hinder the market's growth and potential expansion. 

To address this restraint, companies should invest in educational marketing campaigns, highlighting the benefits of oat bran and its role in a balanced diet. Increased awareness can lead to higher demand, thereby positively impacting the oat bran market share and overall market size as health-conscious consumers embrace this nutritious option.

Segment Analysis

The global oat bran market is segmented based on type, grind, application, distribution channel, and region.

Conventional Oat Bran Dominates the Global Oat Bran Market with a 60% Market Share

The global oat bran market has been segmented by type into organic and conventional oat bran.

The conventional oat bran segment, holding a significant market share of 60%, is favored for its affordability, widespread availability, and familiarity with consumers. In the food business, conventional oat bran products like flakes and flour are popular alternatives for boosting nutrition and texture in a variety of products. They contain a whole lot of soluble fiber, especially beta-glucan, which is famous for decreasing cholesterol and having different fitness advantages. 

Conventional oat bran is a versatile element for producers and consumers alike because of its widespread utilization in baked goods, breakfast cereals, snacks, and nutritional supplements. Despite rising demand for organic oat bran, conventional oat bran continues to rule the market because of its well-established presence and advantageous qualities.

Geographical Penetration

North America Dominates the Oat Bran Market with Strong Growth and a 40% Share in the Global Arena

The North American oat bran market witnessed significant growth due to consumers' increasing awareness of its nutritional benefits, particularly its high Beta-Glucan content, promoting heart and digestive health. The pandemic further fueled demand as consumers sought healthier food choices. The cholesterol-lowering effects of oat bran attracted health-conscious consumers, boosting its popularity. As a result, the oat bran market size expanded substantially. 

North America held a considerable market share of approximately 40% in the global oat bran market. Major players like Quaker Oats and Bob's Red Mill dominated the region's industry with a significant oat bran market share. With innovative oat bran-based products, companies capitalized on the health trend, showcasing consumers' preference for functional and nutritious food options, thereby driving North America to become a key oat bran market in the global arena.

Major Key Players

The major global players in the market include Quaker Oats, Bob's Red Mill, Nature's Path, NOW Foods, Arrowhead Mills, Hodgson Mill, King Arthur Baking Company, McCann's Irish Oatmeal, Anson Mills, and Bagrry's.

COVID-19 Impact Analysis

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the oat bran market. Initially, panic buying and stockpiling of essential goods boosted oat bran sales. Consumers sought nutritious and shelf-stable products during lockdowns, driving demand for oat-based foods. However, disruptions in supply chains and transportation challenges affected production and distribution, leading to occasional shortages. 

As the pandemic continued, economic uncertainties impacted consumer spending habits, leading to fluctuations in oat bran sales. The health and wellness trend during the pandemic also contributed to sustained interest in oat-based products. Overall, the oat bran market demonstrated resilience, with varying demand patterns depending on regional COVID-19 situations and consumer behavior.

Key Developments

• On December 07, 2021, Gold&Green Foods, a Finland-based company launched protein granules and protein flakes made from oat bran, pea, and fava bean protein. Plant-based ingredients have a neutral flavor profile and texture that can be manipulated to adapt to various applications, according to the company. They are a good source of protein and contain fiber, potassium, and iron.
• On October 22, 2022, Joseph’s Bakery, U.S. based food manufacturer of pita and lavash flatbreads, is expanding distribution through a new partnership with The Kroger Co. that includes more than 1,200 locations. The company also said it is gaining distribution of additional products in 3,000 Walmart stores and multiple Albertsons Safeway divisions.
• On September 30, 2022, Quaker, one of India’s leading brands in the oats segment, entered the ready-to-eat cereal segment with a new delicious, innovative, and modern breakfast offering - Quaker Oats Muesli. Packed with the nutritious goodness of five grains and 22% fruit, nuts, and seeds, Quaker Oats Muesli offers a crunchy, multi-textural, and wholesome breakfast experience in two flavorful variants – Fruit & Nut and Berries & Seeds.

Why Purchase the Report?

• To visualize the global oat bran market segmentation based on type, grind, application, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of oat bran market-level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global oat bran market report would provide approximately 69 tables, 68 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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