Micellar Casein Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Micellar Casein Market is Segmented By Type (Micellar Casein Isolate, Micellar Casein Concentrated), By Flavour (Chocolate Micellar Casein, Vanilla Micellar Casein, Choc Honeycomb Micellar Casein, Raw/Natural Micellar Casein, Others), By Application (Clinical Nutrition, Bakery, Meat Products, Nutritional Powders & Bars, Protein Fortification, Others), By Distribution Channel (Specialty Stores, Grocery Stores, Hypermarkets & Supermarkets, Online Stores, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Micellar Casein Market Overview

The global micellar casein market is forecast to reach at a high CAGR during the forecast period (2024-2031)

Micellar casein is a milk protein mainly derived from milk. Micellar casein is present in the highest ratio, approximately 79-80% in milk. It contains 5 proteins such as beta, gamma, delta, alpha, and kappa. This protein is mostly helpful for building body muscle. Micellar casein absorbs slowly in the body so it works while sleeping also. Regular intake of micellar casein helps to weight loss and improved body composition. The micellar casein is widely utilized to meet the demand for all the essential amino acids for the body. It is primarily used for sports nutrition to reduce muscle breakdown and supply amino acids to the muscle cells. High consumption of protein from sportspeople and bodybuilders is expected to increase product demand and propel the market growth of micellar casein.

Micellar Casein Market Scope

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Micellar Casein Market Dynamics

Growing preference for the multiple protein sources in sport nutrition industry

Athletes and bodybuilders need more protein to strengthen their muscles and tissues which helps to increase the demand for micellar casein. The micellar casein is creating a beneficial impact on sports nutrition as it is beneficial to improve muscle growth when the body is on rest. The concern regarding protein deficiency is growing rapidly, so the demand for the different proteins in the market is increasing. While exercise alone has an anabolic effect by causing an increase in body protein synthesis, in the absence of supplemental protein intake, the overall balance between synthesis and breakdown will remain negative. For hard training elite athletes, consuming enough high-quality protein through normal meals is difficult, so supplementary protein is essential.

Furthermore, the growing intake of high-protein food products also creates a better market platform for micellar protein in the global market. As the concern regarding protein deficiency is growing rapidly, the demand for the different proteins in the market is increasing. Consumers prefer healthy food products and are willing to pay more for them. They prefer the consumption of dietary supplements to fulfill their daily nutritional requirement and to reduce the risk of diseases and disorders.

Micellar Casein Market Segmentation Analysis

Chocolate micellar casein segment held largest market revenue share in the year 2021

The chocolate micellar casein segment held the largest market revenue share due to its flavor popularity among consumers. Chocolate micellar casein is a convenient and easy-to-mix casein protein that helps recover with a slow-digesting solution. Chocolate Casein has a sweet taste which makes it popular in youngsters. It can be mixed with both water or casein pudding. Micellar casein works well while a person is resting so chocolate casein powder is a great solution for good health.

Micellar Casein Market Geographical Share

Europe is expected to dominate the global micellar casein market in the year 2021

A large section of people in Europe has started consuming micellar casein in fresh dairy products, including products derived from fermented milk such as yogurts, fresh cream, and fresh dairy desserts. These products are particularly popular in Europe and are characterized by a rich, creamy taste. The sports nutrition industry is booming, especially in Europe, which is also another potential opportunity for the market participants in the global micellar casein market.

After Europe, Asia pacific region is expected to hold the highest market share, and increasing consumption of micellar casein protein among consumers is expected to aid in the market's growth. For instance, according to India's National Dairy Development Board, milk production in India increased from 178.3 million tons in 2018 to 187.7 million tons in 2019. R&D in micellar casein is expected to offer lucrative growth opportunities for players in the Asia Pacific micellar casein market. For instance, in July 2018, researchers from China Agricultural University, reported investigating the effect of trisodium citrate on the textural properties and microstructure of acid-induced, transglutaminase-treated micellar casein gels. With the growing population demand for protein, the micellar casein market is forecast to exhibit strong growth. The impact of micellar casein on weight management and clinical requirements is raising the demand in the Asia pacific micellar casein market. 

Micellar Casein Market Companies

The micellar casein market is fragmented. Some of the major key players in the Micellar Casein market are Glanbia Nutritionals, Inc., ProteinCo, Idaho Milk Products, and Arla Foods. Startups are focused on using novel methods to develop micellar casein. For instance, in June 2019, New Culture, a startup based in the U.S. focused on developing cow cheese using a fermentation process to create casein and not cow milk, announced raising US$ 3.5 million. Some of the key players focused on adding new products to their portfolios. For instance, In August 2020, Arla food ingredient launched its new product, organic micellar casein. That helps the manufacturer to meet the demand for an organic, natural protein product. This product is rich in native milk protein and extracted from milk without the addition of acid in it. It contains about 87% of the native protein. Some major key players apply merger and acquisition strategies for expanding production. For instance, In May 2022, Glanbia Nutritionals acquired Sterling Technology, a US-based leading manufacturer of bioactive dairy solutions derived from bovine colostrum, for $60 million-plus deferred consideration. Glanbia Nutritionals also acquired PacMoore Processing Technologies, based in Mooresville, Ind., and its R&D facility in Gridley, Ill., for $53 million. In October 2019, NIZO, a contract research and contract manufacturing company headquartered in the Netherlands, held the 11th NIZO Dairy Conference Milk Protein Functionality. The conference discussed cheese-making techniques using various approaches such as microfiltration and micellar casein.

COVID-19 Impact:

Negative impact on the global micellar casein market

The COVID-19 pandemic harmed the overall food industry and having negative impact on growth. The strict government regulation during the pandemic resulted in to complete shutdown of various industries, and restrictions on transport resulted in a disruption in the supply chain. During the lockdown, countries close their borders. As a result, producers and exporters faced high competition to export their goods. As micellar casein is not considered a primary basic need, this industry is completely closed during the lockdown. All hotels, restaurants and fast food stores are closed for a certain time. These factors negatively impacted the market growth.