Fruit Puree Market Size, Share, Industry, Forecast and outlook (2024-2031)

Fruit Puree Market is segmented By Product (Tropical Fruits, Citrus, Berries, Others), By Application (Beverages, Bakery Food, Baby Food, Others), By Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

The Global Fruit Puree Market is estimated to reach at high CAGR  of 6.8% during the forecast period (2024-2031).

Fruit Puree Market - Strategic Insights

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Fruit puree is a processed fruit form prepared by cooking, pressing, grounding and sieving fresh fruits. The obtained creamy paste semi-liquid is used as a healthy alternative to oils in cooking. Consumers who are looking to cut calories use fruit purees to replace oil or butter in certain baked goods, which can also improve the flavor but in a healthy way. Purees are refrigerated to increase their shelf life and some fruit purees are pasteurized to decrease the microbiological loading. Fruit purees retain the nutritional content of fresh fruits as no fibrous part and juice are excluded in the process. In the processing stage, the seeds of fruits are generally removed; but seeded variants of some purees are also available. The global fruit puree market is estimated to grow at a CAGR of 6.8% by 2029.

Market Dynamics

 Growing interest towards low-calorie recipes is growing market demand

Shifting consumer preference towards beverages and sweet foods such as juices & nectars, smoothies and snack drinks, alcoholic beverages, drinkable dairy products, desserts, baked goods, confectionery and marmalades/jams at the global level has been driving the market for fruit puree over the next few years. Consumer preference is changing from homemade food to packaged convenience foods due to growing urbanization, busy daily life schedules and rising per capita income. Additionally, consumers are becoming more health-conscious and shifting their interest from synthetic drinks to fruit-related beverages, which are accelerating the market growth of the fruit puree market. According to the general believes of the customers, fruit puree may provide slightly more calories compared to normal fruit beverages as it is more concentrated. So many vegans who do not eat animal products are preferring fruit puree for calorie purpose. Additionally, fruit purees also provide antioxidants that help boost the immune system and limit cell damage within the body. Due to the possibility of increasing immunity, the sale of fruit puree increased during the Covid-19 pandemic.

Fruit puree is increasingly applied in many food preparation applications and is known for its versatility in the food & beverage industry. It is widely used as an ingredient in various segments of foods and beverages, such as infant food, dairy and desserts, bakery fillings, daily foods, beverages, flavors for the food industry etc. For instance, Mango is a very popular ingredient among Dutch manufacturers of mixed flavor juices. Those mixed flavor juices are generally called ‘Tropical’, ‘Exotic’ or ‘Multivitamin’ and contain some amount of mango puree. Mango puree is mixed by juice blending companies with various ingredients to generate exotic combinations that are appealing to consumers, especially in Europe.

Market Segmentation

The high demand of tropical fruits in Western countries is contributing to the growth of fruit puree market

In terms of products, the global fruit puree market is classified into tropical& exotic, citrus, berries and others. The tropical fruit segment is dominating the market with over XX% share of the total revenue generated in 2020. The tropical or exotic segment consists of banana, mango, pineapple, papaya, and guava. Further, banana is the highest consumed tropical fruit in the world. Likewise, mango is widely used in the juice, nectar, ice cream, and baby food industries. Europe, in particular is leading in mango fruit puree market, accounting for about 40% of the world’s mango puree imports. The exports increased in volume by a calculated annual average of 7 percent during 2015–2019. Additionally, the easy availability of these fruits, along with growing consumer inclination towards exotic flavored foods and beverages, is driving the market growth.

In terms of application, the global fruit puree market is divided into beverages, bakery & snacks, baby food and others. The beverages application segment is the largest end-user of fruit puree and held a market share of XX% in 2020. Urban lifestyle, shortage of cooking time, and growing health concerns has increased the demand for quality packaged juices. This, in turn, has been expanding the scope of fruit puree in the beverage industry.

Geographical Penetration

Asia-Pacific is dominating the global fruit puree market.

Asia Pacific is the largest market for fruit puree in 2020 with more than XX% share of the global revenue because of the large consumer base of fruit puree, easy availability of raw materials, such as mangoes, bananas, and tomatoes and growing health awareness among consumers. Additionally, this region is expected to witness the fastest growth over the forecast period due to the increasing financial capability of consumers and expansion of the foodservice sector.

Europe is the second-largest market of fruit puree due to the presence of leading beverage processing companies, increasing interest in consuming vegetarian food and the high popularity of tropical fruits. The European market for mango puree is expected to increase with an annual growth rate of 5 to 7%. The main reasons for the expected market growth are the popularity of mango as a flavor and the increased consumption of smoothies and functional beverages in Europe. Additionally, mango is also increasingly being used by fruit manufacturers to make ingredients for the dairy industry (yogurts), the bakery industry (as a filling). Also, mango puree is very popular as baby food. A new trend in the application of mango puree is in the production of fruit bar snacks

Competitive Landscape

 Wide range of product introduction made the market competitive

The global fruit puree market is highly fragmented with large number of players providing various flavor of fruit purees to food processors, bakery stores and restaurants. The market competition is intense owing to raw material procurement and growing innovation. Some of the leading companies of global fruit puree market are Fenix S. A., Dohler, Ingredion Inc., China kunyu industrial Co. Ltd.,  Dennick Fruitsource Llc, AGRANA Beteiligungs-AG, Grunewald GmbH, Tree Top Inc.Inc., Uren Food Group Limited, Freshcut (F&S Produce Company, Inc.) and others.

• The fruit, starch and sugar group Agrana is expanding its presence in Asia-Pacific by taking over the fruit preparations business from the Japanese food manufacturer "Taiyo Kagaku Co. Ltd.". On April 1st 2021, “AGRANA Fruit Japan Ltd.” Begin producing fruit preparations. After China, India and South Korea; Japan is the fourth country, where the company have factory in Asia.
• In April 2019, Dohler acquired Zumos Catalano Aragoneses S.A. (ZUCASA), a Spain-based juices, purees, and concentrates producer.
• In November 2019, SVZ International B.V. introduced 100% natural and clean-label strawberry as well as sour cherry chunky purees in the European market.

COVID-19 Impact: Pandemic had a mixed impact on global Fruit Puree market

In most of 2020, global trade came to a halt due to various restrictions and lockdown in many countries due to Covid-19. Due to huge global supply chain fluctuation, the food industry has been impacted by severe freight challenges. For instance, due to restriction in European countries in mid months of 2020, countries such as India and Brazil could not export their food products adequately, which have caused a major setback for fruit purees producers. Most of the food categories, including fruit puree, witnessed decline in sales volume due to lack of demand and supply chain disruptions.

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