Matcha Market Size
The Global Matcha Market reached USD 2.9 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 6.4 billion by 2031. The market is expected to exhibit a CAGR of 10.2% during the forecast period 2024-2031. Matcha tea, which comes in powdered, vividly green form, is primarily made in Japan from premium tea leaves that have been shade-grown.
At first, matcha tea was considered a fundamental aspect of Japanese culture. It was developed during the Tang era in China and was mostly consumed by Japanese people, samurai warriors, and Buddhist monks. The product's outstanding health advantages have increased the matcha market growth rate on a global scale.
Matcha can be consumed by dissolving in water rather than steeping, which results in a higher nutrient intake than green tea. Over the course of the forecast period of 2023-2030, consumers' increasing health consciousness coupled with awareness of the matcha's health benefits is anticipated to drive the matcha market.
Market Summary
| Metrics | Details |
| CAGR | 10.2% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (USD ) |
| Segments Covered | Grade, Application, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
The Presence of High Antioxidant Compounds in Matcha is Driving the Market Growth.
The matcha market growth has been driven by the presence of antioxidants in Matcha, as it contains a lot of antioxidants, which boost the body's defense mechanisms. Matcha has a roughly 1384 unit/gram oxygen radical absorbance capacity (ORAC), which is higher than other well-known foods that are high in antioxidants like goji berries (253 units/gram), dark chocolate (227 units/gram), pecans (180 units/gram), walnuts (135 units/gram), and pomegranates (105 units/gram).
Matcha also includes amino acids, vitamins, and minerals. Epigallocatechin-3-gallate (EGCG), a catechin type that has been demonstrated to have potent anti-cancer properties, is particularly abundant in matcha. The quantity of epigallocatechin gallate (EGCG) in matcha is at least three times higher than the highest reported value for other green teas and is 137 times bigger than the amount of EGCG in China Green Tips green tea. These factors are driving the matcha market.
The Health Benefits Associated with Matcha is Driving the Market Growth.
Globally spreading chronic diseases are predicted to increase demand for healthy beverages, which will increase matcha market demand during the forecast period of 2023-2030. According to the Centres for Disease Control and Prevention (CDC), more than 10% of Americans have diabetes. Matcha may protect the liver from harm and lower the likelihood of liver disease.
The amino acid theanine, which is present in matcha, aids with stress relief. The worldwide matcha market is anticipated to be driven by the matcha's nutritive and health benefits. Additionally, it offers sustained energy as opposed to coffee's caffeine crash.
Market Segment Analysis
The Global Matcha Market is segmented based on grade, application, and region.
In the Global Market of Matcha, the Culinary Segment Holds the Largest Market Share.
The global matcha market has been segmented by grade into ceremonial and culinary. In the matcha market analysis report, the culinary segment held the largest matcha market share in 2022. The segment is expanding because of its wide range of applications and lower cost.
The best matcha is ceremonial grade, which is the most expensive grade. It is best drunk on its own instead of being mixed with lattes and other sweets because it tends to be a little more delicate and nuanced than culinary-grade matcha.
A lesser grade of matcha than ceremonial grade matcha is culinary grade matcha. It is usually less expensive and intended to be added to recipes for lattes, smoothies, baked goods, and other foods. Matcha used in cooking usually has a less complex flavor so it can stand up to other components. Food is further divided into premium, café, ingredient, kitchen, and classic categories.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
The Asia-Pacific Held the Largest Share in Matcha Market.
In the Matcha market analysis, the Asia-Pacific matcha market held the largest market share of 58.4% in 2022. The growth in the region is due to the importance and long-standing awareness of the advantages of natural products, India is one of the top markets for matcha in the Asia-Pacific area. Indian restaurants are certain that Indian cuisine is prepared with cutting-edge matcha dishes. Some of these include delicacies like cakes, éclairs, mille-feuilles, milkshakes, and so on.
Source: DataM Intelligence Analysis (2023)
Market Key Players
The major global players in the market include Aiyo Co. Ltd., The AOI Tea Company, Ippodo Tea Co., Ltd, Vivid Vitality Ltd., DoMatcha, Encha, TEAJA Organic, ITO EN, LTD., Midori Spring LTD, and Jade Monk LLC.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The Global Matcha Market was directly and negatively impacted by the COVID-19 outbreak. Lockdowns badly impacted the distribution channels to stop and contain the outbreak. Disrupted distribution channels impact value-adding operations by reducing the marketability of finished goods.
The growing and processing of tea require less labor than the matcha sector, which requires more labor. The production of high-quality tea was hampered by the announcement of aggressive containments, which fell around the busiest times for collecting fine tea leaves.
Global Recession Impact:
Over the past two years, prices have increased significantly because of the high inflation rates in developed economies around the world. It is anticipated that the aggregate purchasing power will considerably affect developing economies and is thought to be non-beneficial in many ways, including the lessened consumer buying of matcha-based products.
Key Developments
- In March 2023, Matcha Direct is a brand-new product by Kataoka & Co., Ltd. In Japan, the company is well-known and reputable for its matcha and other products and continues innovating. Through the e-commerce platform Matcha Direct, customers can order freshly ground matcha from a Kyoto tea factory.
- In January 2023, Tenzo, the leading manufacturer of organic ceremonial matcha, is pleased to introduce the release of Single Serve Matcha Packets, its newest offering. Matcha is convenient to take with you on the move because each box contains 10 individually wrapped sachets.
- In December 2022, MatchaKo launched the first ready-to-drink premium matcha drink that is certified organic, Non-GMO Project Verified and vegan. MatchaKo company said it’s the only shelf-stable matcha drink that is both certified organic and non-GMO verified using the highest-quality ingredients including ceremonial grade matcha sourced from Japan.
Why Purchase the Report?
- To visualize the Global Matcha Market segmentation based on grade, application, and region and understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of matcha market-level with all segments.
- The PDF report consists of a comprehensive market analysis after exhaustive qualitative interviews and in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The Global Matcha Market Report Would Provide Approximately 93 Tables, 109 Figures And 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
