Alternative Sweeteners Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Alternative Sweeteners Market is segmented By Source (Natural, Synthetic), By Product Type (High Fructose Syrup, High Intensity Sweeteners, Low Intensity Sweeteners), By Application (Food and Beverages, Pharmaceuticals, Others), and By Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Alternative Sweetener Market Size

The Global Alternative Sweetener Market reached USD 3.8 billion in 2022 and is expected to reach USD 5.2 billion by 2030 and grow with a CAGR of 4.2% during the forecast period 2023-2030. The increase in patients suffering from lifestyle diseases such as diabetes, obesity, and cardiovascular diseases is critical for expanding the global alternative sweeteners market.

The growth of the beverage market in both developed and developing countries is also promoting the demand for artificial sweeteners. Owing to ongoing developments and new applications in the food industry, such as developments in dairy products and baked goods, the global alternative sweeteners market has seen tremendous expansion. 

The inclination towards a healthy lifestyle and the rise in demand for low-calorie food products are other crucial factors driving the growth of the global alternative sweetener market.

Alternative Sweetener Market Scope

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Alternative Sweetener Market Dynamics 

The Rising Incidence of Diabetes and Obesity Drives the Growth of the Global Alternative Sweeteners Market.

There is an increase in the prevalence of obesity and diabetes worldwide. According to the International Diabetes Federation, about 463 million people worldwide have diabetes. By the year 2045, this figure is anticipated to reach 700 million. Accordingly, the World Obesity Federation’s 2023 atlas predicts that 51% of the world, or more than 4 billion people, will be obese or overweight within 12 years.

Customers prefer alternative sweeteners for diabetes and obesity. Alternative sweeteners have few or no calories and help people manage their weight and blood sugar levels. High demand for diet beverages and the development of low-sugar foods for consumers who are diabetic and health-conscious are expected to drive the market expansion. 

Increasing Use of Alternative Sweeteners in Food Products Drives Plant Genomics Market Growth.

Alternative sweeteners are an appealing option for customers as, unlike sugar; these add no calories to the diet. Further, sugar substitutes must be used in very small amounts compared to the sugar required for sweetness. They are widely employed in processed foods such as powdered drink mixes, soft drinks, other beverages, baked food items, pudding, canned foods, and dairy products.

The considerable expansion in the food and beverage sector and the increasing need for sugar-free, ready-to-eat, and ready-to-drink beverages are majorly driving the market growth. The growing disposable incomes, hectic lifestyle schedules, and evolving consumer preferences further support the global alternative sweeteners market growth. 

The High Cost and Health Concerns Related to Alternative Sweeteners are Restraining the Alternative Sweeteners Market Growth.

Extracting the flavor that is the same as sugar from different sources like stevia, allulose, and monk fruit extract requires many processes. The necessary investment must be made into the resources and natural, seasonal processes. Also, during the import/export process, artificial sweeteners do not face the same tariffs as pure sugars. All these add extra costs for the processing and using alternative and natural sweeteners.

Alternative sweeteners are suitable for individuals who wish to reduce their calorie intake without sacrificing the taste of sweet foods and beverages. Non-nutritive sweeteners available are also available. Consuming moderate amounts of artificial sweeteners is unlikely to cause adverse health effects. But, excessive use of these synthetic sweeteners must be avoided, especially for individuals with specific health conditions and those who are pregnant or breastfeeding.

Alternative Sweetener Market Segmentation Analysis

The global alternative sweetener market is segmented based on source, product type, application, and region.

In the Global Alternative Sweeteners Market, the Synthetic Segment Holds the Largest Market Share

The global alternative sweeteners market has been segmented by source into natural and synthetic. The synthetic segment held the largest alternative sweeteners market share of 53.4% in 2022 in the alternative market analysis report. The high demand for synthetic sweeteners in many food and beverage products drives the segment’s growth.

The high sweetness levels of synthetic sweeteners compared to sucrose have been a significant factor in the demand. For instance, saccharin is 300–400 times sweeter compared to sucrose. Acesulfame-K is 200 times sweeter than natural sucrose in a similar way. Due to these chemical properties, food producers and processors can reduce costs exponentially while satisfying consumer demand for a low- or no-sugar diet. 

Alternative Sweetener Market Geographical Share

The North America Held the Largest Share of the Alternative Sweeteners Market

The global alternative sweeteners market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American alternative sweeteners market held the largest market share of 38.6% in 2022 in the alternative sweeteners market analysis. The increased usage of food and beverage products with alternative sweeteners is boosting the market demand.

This region offers lucrative opportunities for key manufacturers, owing to a wide range of suppliers and manufacturers. In addition, a high economic growth rate, an increase in purchasing power, and development in new food habits, such as consumption of low-calorie diet drinks and sodas, are the other supplementary factors that fuel the market growth in this region.

Alternative Sweetener Market Companies

The major global players in the market include Hill Pharmaceutical Co. Ltd., Archer Daniels Midland Company, DuPont Nutrition & Health, JJD Enterprise, Cargill Incorporated, Tate & Lyle Plc, Niutang Changhai Food Additives Co, Ltd., Macandrews & Forbes Incorporate, Roquette Freres S.A, and Sunwin Stevia International.

COVID-19 Impact on Alternative Sweetener Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the food industry. Covid-19 has considerably impacted the global food supply chain phases involving alternative sweetener production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments. 

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the food industries as well. The COVID-19 pandemic is upending life, and the food sector is seeing increased trends like alternative sweeteners. The food businesses are launching innovative programs, including alternative sweeteners.

By Source

• Natural
• Synthetic

By Product Type

• High Fructose Syrup
• High Intensity Sweeteners
• Low Intensity Sweeteners

By Application

• Food & Beverages
• Pharmaceuticals
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In April 2023, Sweegen Brand unveiled its latest flavour tool for F&B producers to create better-for-you products that are low in sugar. Its new protein technology includes brazen, traumatic II, and other proteins to improve and modulate sweet flavour.
• In April 2021, Manus Bio, producer, and supplier of natural ingredients, launched a next-generation Natural Zero-Calorie Sweetener in the US under it's Iconic Brand NatraSweet Natural.
• In June 2023, SweetLeaf, American Alternative Sweeteners Manufacturer, launched two new natural sugar substitute product lines: Indulge Zero Calorie Sweeteners and 50% Reduced Calorie Sugars.

Why Purchase the Report?

• To visualize the global alternative sweeteners market segmentation based on source, product type, application, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of alternative sweeteners market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Alternative Sweeteners Market report would provide approximately 61 tables, 56 figures, and 165 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies