Maple Water Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Maple Water Market is segmented By Product Type ( Flavored, Unflavored), By Distribution Channel ( Supermarkets and Hypermarkets, Convenience Stores, Online Sales, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Maple Water Market Overview

The global maple water market report analyses the size, shares, recent trends, competitive intelligence, and future market outlook. Maple water usage in cocktails and soups is on the rise. Demand for flavored, fortified, or sparkling maple water in the USA is spiking. The competitive rivalry intensifies with Lower Valley Beverage Company, Drink Simple, and others active in the market.

Maple water is a clear liquid that flows in maple trees for a limited time in the early spring season. Maple water, also known as sap, undergoes a natural process that infuses it with nutrients. As a result, maple water not only tastes great but also has several health benefits. On average, 95 percent to 97.5 percent of maple sap is water. Maple water is made up of 46 different bioactive compounds, some of which are antioxidants. The key factor that has accelerated the growth of the worldwide maple water market is an increase in the health trend of increased low-calorie beverage intake.

Additionally, maple water is sourced naturally and has no added sugar or calories. Hence, health-conscious consumers are accepting the product, thereby propelling the market demand. Also, manufacturers are fortifying maple water with vitamins, minerals, amino acids, and herbs to boost its sales.

Maple Water Market Scope

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Maple Water Market Dynamics

Increasing demand for maple water owing to its various health benefits

The increasing consumer demand for value-added hydration in line with developing consumer preferences is attributed to the rapid demand for flavored, fortified, or sparkling maple water. The recent shift in attention from carbonated soft drinks to bottled water has been attributed to the rise in diabetic and obese populations in the United States, Canada, India, Australia, and the United Kingdom, among other countries. With 45 calories per 500 ml drink, maple water is a medium-calorie beverage. The introduction of new and novel varieties of natural and organic functional water by beverage manufacturing companies that make customized protein and mineral blends is expected to boost the market growth. In addition, one of the significant market trends is likely to be the incorporation of vital elements such as protein, amino acids, vitamins, and minerals in maple water. According to the International Food Information Council Foundation on Food and Health, 47 percent of all consumers choose foods and beverages with added nutrients, indicating that maple water might be fortified. The market is being driven by a growing trend for natural drinks or alternative water that focuses on natural hydration. Some players are also profiting from hydration products for athletes that include electrolytes, which might help the market develop even more.

Climate change, on the other hand, is hurting the maple water market, which is highly dependent on the collection of sap from maple trees. The maple trees are being damaged by rising temperatures and a dry climate. Warm temperatures in several parts of the world are causing maple trees to blossom, lowering sap quality. Climate change has impacted maple trees, according to the Proctor Maple Research Center. Climate change and continued temperature rise, according to scientists from Massachusetts University, could lead to the extinction of the maple tree in the United States. Thus, the effects of climate change are resulting in the decline in maple water and lower yield of syrup from the trees, thus hampering the market growth to a certain extent.

Maple Water Market Segmentation

Flavored maple water held the largest market revenue share in the year 2020

Due to an increasingly health-conscious population and a growing desire for flavored drinks and beverages around the world, flavored maple water is predicted to dominate the global maple water market. Furthermore, sparkling maple water is a pleasantly shippable, entirely organic, nutrition-packaged, tree-based hydration with naturally occurring electrolytes, prebiotics, and no added sugar that is rising in product invention and development. In addition, it comes in three different flavors, and it's GMO, gluten, and dairy-free. In July 2019, New England beverage brands, King's Row Coffee and Drink Simple launched a maple water nitro cold brew into North Atlantic Whole Foods Market. The first of its kind, King's Brew Maple Water is crafted by steeping King's Row's Arabica coffee beans in Drink Simple's organic maple water and infusing the cold brew with nitrogen for a velvety smooth, creamy texture.

Maple Water Market Geographical Share

North America is expected to dominate the global maple water market in the year 2020

North America contributed to the highest market revenue share in the global maple water market, owing to the growing consumer demand for natural products and the increasing availability of healthy maple trees in the region. Furthermore, the increased planting of sugar maple trees in eastern Canada and the northeastern United States contributes to the increase in maple water production. Hundreds of thousands of maple trees in New York, Vermont, and other states with cold winter climates produce maple water in the United States. Certifications are required before it can be sold in North America. Québec Maple Syrup Producers, for example, launched NAPSI (Natural, Authentic, Pure, Sterile, Integral) as a maple water certification in 2013. The maple water has been certified by NAPSI, suggesting that it is fresh, translucent, and crystal-clear and that its health advantages will be maintained. Furthermore, due to the growth in the obesity rate, particularly in the United States, maple syrup is made with maple water, which is replacing sugar in cooking. Maple water is also used in cocktails, soups, sorbets, and ice creams, among other things. In addition, the presence of key companies in the region contributes to the region's market growth. In August 2020, Sapsucker, an organic carbonated maple water brand based in Canada, planned a 2021 launch into the US market. Launched in 2020 in Toronto, Sapsucker carbonated maple water products can be found in 500 Canadian outlets including Sobeys and Whole Foods.

Maple Water Companies and Competitive Landscape

Some of the key market players in the global maple water industry include Smith & Salmon Inc. (Sap! Beverages), Kiki Maple Water, Asarasi, Drink Simple, President’s Choice, Maple 3, Pure Maple Water Company Ltd, MapleMama Beverages LLC and SEVA Maple Water. Market players are focusing on continuous product launches incorporating advanced technology, high quality, improved functionalities, and sustainable manufacturing practices. Furthermore, brands are heavily investing in R&D, advertising, and branding to strengthen their market positions and obtain a competitive advantage.

For example, KiKi Maple Water announced in May 2021 that its products would be available in Loblaw's Brand stores such as Your Independent Grocers, Valu-Mart, and City Mart. District Ventures Capital ("District Ventures") announced in February 2021 that it has completed an equity deal with Sapsucker. Arlene Dickinson, the fund's General Partner, is in charge. District Ventures specializes in the consumer packaged goods (CPG) industry and provides funding, marketing, programming, and commercialization support to its clients.

In May 2020, MapleMama launched Organic Sparkling Fruit Drink Line in four flavors, Raspberry Lime, Ginger Lemon, Blueberry Pomegranate, and Strawberry Kiwi, all with just a touch of sweetness, containing only 70 calories.

COVID-19 Impact impact on maple water market Growth

There has been growing health consciousness among consumers, because of the pandemic. People started preferring food and beverages which have certain health benefits associated with them. Furthermore, international health agencies such as the World Health Organization (WHO) are urging people to boost their immune systems to avoid contracting COVID-19. The immune-boosting qualities of many functional beverages are becoming increasingly popular. Because maple water is also proven to boost immunity, prominent manufacturers are progressively incorporating it into the standard healthy hydration category to benefit from the market opportunity.