Global Low-and No-Calorie Soda Market is segmented By Type (Low-Calorie Soda, No-Calorie Soda), By Packaging (Cans, Bottles, Pouches), By Distribution Channel (Supermarkets, Convenience Stores, E-Commerce, Other), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Size
Global Low-and No-Calorie Soda Market reached USD 20.5 billion in 2022 and is expected to reach USD 26.9 billion by 2031 growing with a CAGR of 3.5% during the forecast period 2024-2031. Sugar free soda and low- or no-calorie soda are popular beverage options for the consumers who want to reduce weight.
No-calorie soda is also known as zero-calorie soda. Artificial sweeteners are added to the low- and no-calorie sodas to give sweet taste without added calories. Low-calorie sweeteners are alternative to the sugar that provides sweet taste with less calories to the low and no calorie soda.
Increasing demand of low-and no-calorie soda from the health concious consumers globally helps to boost market growth over the forecast period. The global prevalence of overweight and obesity is increasing rapidly that helps to increase focus on the weight management. Low-and no-calorie soda is one of the good choice for consumers to reduce their weight. Low- and no-calorie sodas offer a platform for innovation in flavors and product variety.
Market Scope
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Metrics |
Details |
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CAGR |
3.5% |
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Size Available for Years |
2022-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (US$) |
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Segments Covered |
Type, Packaging, Distribution Channel and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
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Fastest Growing Region |
Asia Pacific |
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Largest Region |
North America |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Rising Demand for Calorie-Free Or Low-Calorie Carbonated Beverages Like Low-and No-Calorie Soda Drives the Market Growth
There is increasing demand for carbonated beverages among consumers. The need for calorie-free or low-calorie soda has increased due to consumers’ awareness of their health. Key players in the market are continuously innovating with new tastes and launching calorie-free or low-calorie soda to seek more attention from most customers. for instance, on february 1, 2023, the us-based pepsico company launched a caffeine-free lemon-lime flavored soda in the US in regular and zero-sugar formats.
With increasing attention of the health problems associated with high sugar intake, there's a developing client segment actively searching for more healthy beverage alternatives. The growing incidence of diabetes creates a marketplace possibility for low- and no-calorie sodas that may be loved via people with diabetes or those trying to manage their blood sugar levels. Low- and no-calorie sodas provide a platform for innovation in flavors and product range. Manufacturers can test with special flavors, including fruit blends, natural infusions, or distinguished tastes, to attract consumers searching for unique beverage experiences.
Rising Concerns Related to High Sugar-Sweetened Beverages are Driving the Market.
The rising prevalence of the obese population is becoming a global concern, which has resulted in increased demand for sugar-free beverages. According to CDC National Centre for Health Statistics estimates, during the year 2021-2022, the prevalence of obesity was 43.2%, which has increased due to covid-19 pamdemic. Thus, sugar-free beverages are being considered as an affective step towards reduction in obese population. This drink contains artificial sweeteners which are 600 times sweeter than the traditional sugar and hence used in small quantities which low-calorie content.
Since more people are inclined towards a calorie deficit diet, it boosts the market demand of low-and no-calorie soda. A widening spectrum of beverages can be an opportunity for the market. The introduction of different flavored energy drinks, fruit and vegetable juices are likely to gain consumers’ interest.
The High Cost of Sugar Substitutes Hindering the Market Growth.
The growth of the low-and no-calorie soda market is being hampered by the high cost of sugar substitutes such as stevia, aspartame, sucralose and saccharin. As consumers increasingly searching for the healthier alternatives to traditional sugary drinks, the demand for low- and no-calorie soda is increasing.
The cost of sourcing and acquiring these substitutes adds to the overall production expenses, making Low- and No-calorie Soda more expensive compared to their sugary counterparts. This high price is a challenge for manufacturers in terms of pricing their products competitively and attracting price-sensitive consumers. Additionally, the high cost of sugar substitutes can impact profit margins and limit the scalability of low- and no-calorie soda production.
Market Segmentation
The global low-and no-calorie soda market is segmented based on type, packaging, distribution channels, and region.
Increase in the Comsumers Demand for the Low-Calorie Soda Due to its Health Benefits.
The global low-and no-calorie soda market by type has been segmented by low-calorie soda, and no-calorie soda.
With a developing recognition on fitness and wellbeing, consumers are become more aware about their sugar and calorie intake. Low-calorie sodas offer an alternative to conventional sugary beverages, permitting consumers to revel in a carbonated beverage with decreased calorie content. Low-calorie sodas are often advertised as suitable alternatives for consumers who are aware of their weight or are actively looking to manipulate their weight.
By offering a reduced calorie opportunity, low-calorie sodas cater to customers' choice to make healthier choices even as still taking part in the taste and refreshment of a carbonated drink like soda. Public health campaigns and government rules geared toward decreasing sugar consumption have placed stress on the beverage industry to offer healthier alternatives. Low-calorie sodas, which usually include synthetic sweeteners or natural sweeteners with lower calorie content material, align with the need to lesser sugar consumption.
Market Geographical Share
North America Region Held the Largest Share in Low- and No-calorie Soda Market.
The rising prevalence of obesity and diabetic population in the region has resulted in people shifting towards sugar free lifestyle. Moreover, the steps taken by the United States and Canadian government towards increasing taxation on sugary beverages, have further helped the growth of the sugar free beverages market. The United States has imposed soft drink taxes in four cities of California, keeping track of overconsumption of soft drinks in these cities., which has encouraged manufacturers to reformulate their product lineups in favor of Low- and No-calorie Soda.
United States and Canada are major share holding countries in the region due to the increase in disposable income of consumers and change in consumers purchasing behaviour. The rise of low- and no-calorie soda beverages aligns with the broader health and wellness trends observed in the beverage industry. Consumers are increasingly seeking products that allow them to enjoy their soda without compromising their dietary goals or overall well-being.
Market Companies
The major global players include The Coca-Cola Company, Zevia, PepsiCo, Kirin Holdings, HassiaGruppe, Dr Pepper Snapple, Nongfu Spring, Suntory, Polar Beverages, and Reeds Inc.
COVID-19 Impact on Low-and No-Calorie Soda Market
COVID-19 Impact
The COVID-19 pandemic has had a profound impact on society, leading to significant disruptions in various industries. The Low- and No-calorie Soda market is no exception. With the loss of livelihoods and concerns about immunity, people have become more conscious of their health and have embraced social distancing measures. This has resulted in a decline in sales revenue for the sugar-free beverage market as manufacturing units faced closures during lockdowns.
Furthermore, the supply chain network was severely affected, causing a decrease in the profit margin of the industry. However, it is anticipated that the low- and no-calorie soda market will gradually recover from the pandemic's adverse effects by the end of the third quarter of the upcoming year. This recovery will be driven by the increasing health consciousness among individuals, as they prioritize boosting their immunity.
Key Developments
- On January 31, 2023, VK & Soda Lime and VK & Soda Berries,a beverage brands launched low-calorie soda in the market. The new launched product has fruity flavour and contains low calorie than other products.
- On January 11, 2023, PepsiCo, a well known beverage company launched STARRY soda. It is available in the lemon lime flavor. It is a regular and Zero Sugar versions available in the United States retailers.
- On March, 03, 2020, Fever-Tree,UK based soft drink and mixer company launched low calorie flavoured sodas.Each soda is under 40 calories. The new launched product range consists of Pink Grapefruit Soda, Lime & Yuzu Soda and Italian Blood Orange Soda.
Why Purchase the Report?
- To visualize the global low-and no-calorie soda market segmentation based on type, packaging, distribution channels, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of low-and no-calorie soda market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global Low-and No-Calorie Soda market report would provide approximately 61 tables, 57 figures and 122 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
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