Liquers Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Liquers Market is segmented By Type (Chocolate, Crème, Coffee, Herbal, Floral, Nutty, Citrus, Fruity, Cannabis Infused, Kosher Liqueurs), By End-User (Residential, Non-Residential ), By Packaging (Glass,PET Bottle, Metal Can), By Distribution Channel(Supermarkets/Hypermarkets, Retail Stores, Food Service), By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa)– Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Liquers Market Overview

Global Liqueurs Market reached USD million in 2023 and is expected to reach USD million by 2031 growing with a CAGR of 6.4% during the forecast period 2024-2031. The market's growth is primarily fueled by an expanding population of young adults with substantial disposable income, coupled with a strong consumer preference for premium and super-premium products.

The manufacturers and emerging players are increasingly focused on launching new products with unique flavors to stimulate competition among industry participants, which is driving the global liqueur market size. Consumers are becoming increasingly conscious of sustainability and ethical practices, and liqueur brands that prioritize environmentally friendly and socially responsible initiatives may attract a more environmentally conscious consumer base.

Additionally, the global liquers market is driven by shifting customer preferences and demands. Dealers are actively investing in promotional campaigns to attract and engage customers, thereby contributing to the overall market growth. Moreover, the rise of e-commerce platforms has expanded the reach of liqueur products to a wider audience. Online sales channels are opening new markets and providing convenient access to consumers which is further driving the global liqueurs market size.

Liquers Market Scope 

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Liquers Market Dynamics

Continuous Product Launches are Driving the Global Liqueur Market

Continuous product launches play a significant role in driving the global liqueur market. Manufacturers and brands are continuously introducing new and innovative products to cater to evolving consumer preferences and demands. For instance, on July 18, 2023, Tequila Cazadores launched Cazadores Café, the latest tequila-based coffee liqueur to capitalize on an exploding trend. The new 33% ABV liqueur is a variation of Cazadores Blanco infused with a mix of coffee and agave.

On the other hand, on June 01, 2023, Heimat the New York based liqueurs manufacturer launched “Liqueur, Black Currant”. The currants from the first commercial currant farm in New York, CurrantC in the Hudson Valley, to produce Black Currant. It is now available at shops, bars, and restaurants in New York and New Jersey (SRP $29/375ml).

Increasing Adoption of Innovative Beverages is Driving the Market Expansion

The increasing adoption of innovative beverages that promote human hydration is fueling the market growth of liqueurs. Non-alcoholic beverages serve as essential refreshments, mood enhancers, and indulgent treats in the daily routines of busy consumers, aiding in maintaining hydration. 

Convenience beverages like canned carbonated soft drinks (CSD) and ready-to-drink (RTD) coffee/tea have become popular "grab-and-go" options, contributing to a mainstream trend which is driving the market expansion. For instance, According to the Food Export Association, RTD tea and coffee sales increased by around 26.5% in 2022 over the previous four years.

Increasing Popularity of Sports Drink Markets is hampering the Market Expansion

The increasing popularity of sports drink markets is posing challenges to the market expansion of liqueurs. As health-conscious consumer concerns rise, there is a growing shift towards sports and health-focused beverages, leading some consumers to opt for sports drinks over traditional alcoholic beverages like liqueurs. Sports drinks are perceived as offering hydration, electrolyte replenishment, and functional benefits, which align with the wellness trend. This trend may divert consumers' attention and spending away from liqueurs, impacting their overall market demand.

Liquers Market Segment Analysis

The global liqueurs market is segmented based on type, packaging, end user, distribution channel and region.

In the Global Market of Liqueurs, By type, the Chocolate Segment Holds the Largest Market Share.

Chocolate liqueurs offer a delightful and indulgent taste profile, combining the rich, smooth flavor of chocolate with the pleasant warmth of liqueurs. The combination appeals to a wide range of consumers, making it a popular choice for those seeking a luxurious and enjoyable drinking experience. 

Manufacturers are continuously innovating and introducing new chocolate liqueur flavors and variations to attract consumers and stand out in the market. These innovations cater to changing tastes and preferences, providing consumers with a wide range of options. For instance, on October 3, 2022, Zamora Company USA, launched Licor 43 Chocolate Liqueur. Licor 43 Chocolate (16% ABV) is a fusion of the popular Licor 43 Original liqueur and chocolate from 100% sustainably sourced cocoa.

Source: DataM Intelligence Analysis (2023)

Liquers Market Geographical Share

The North America Region Held the Largest Share in Liqueurs Market.

In 2022, the North America region accounted for approximately 32.1% of the market share in the global liqueurs market. The North American liqueur market is expected to dominate, primarily due to the increasing trend in Canada of embracing traditional alcopops like Hooch, Alize, and WKD, leading to a resurgence in industry growth. In the United States, the growing consumption of liqueurs and korn is driving the country's market share, further supported by the convenience of accessing liqueurs and other spirits items in home grocery stores, which is expected to fuel market growth. Additionally, the rising demand for Plomari Ouzo in the United States is anticipated to drive market expansion. For instance, on April 15, 2023, Filipino ube liquor soft launched Ube Cream Liqueur in the U.S.

Source: DataM Intelligence Analysis (2023)

Market Key Players

The major global players in the market include William Grant & Sons, Boston Beer, Miller Coors, diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands, Beam-Suntory, Mast-Jaegermeister and Bacardi.

COVID-19 Impact on Liquers Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The COVID-19 pandemic has profoundly impacted the global liqueur market, presenting a mix of challenges and opportunities. Disruptions in supply chains due to lockdowns and factory closures caused production and distribution delays, leading to shortages in some regions. As consumer behavior shifted, on-premise consumption in bars and restaurants decreased, while off-premise sales through retail and e-commerce channels saw a surge. The closure of bars and restaurants and reduced tourism and hospitality activities affected liqueur demand in tourist destinations. Economic downturns influenced consumer spending, potentially affecting sales of premium liqueurs. Health and wellness concerns during the pandemic led some individuals to reduce alcohol consumption.

However, the industry has shown resilience by embracing digital transformation, focusing on e-commerce, and adapting products and marketing strategies to meet changing consumer preferences. As vaccination efforts progress and restrictions ease, the liqueur market is expected to rebound, driven by pent-up demand and a return to more regular social activities.

By Type

• Chocolate
• Crème
• Coffee
• Herbal
• Floral
• Nutty
• Citrus
• Fruity
• Cannabis Infused
• Kosher Liqueurs

By Packaging

• Glass
• PET Bottle
• Metal Can
• Others 

By End-User

• Residential
  • Chocolate
  • Crème
  • Coffee
  • Herbal
  • Floral
  • Nutty
  • Citrus
  • Fruity
  • Cannabis Infused
  • Kosher Liqueurs
• Non-Residential
  • Chocolate
  • Crème
  • Coffee
  • Herbal
  • Floral
  • Nutty
  • Citrus
  • Fruity
  • Cannabis Infused
  • Kosher Liqueurs

 By Distribution Channel

• Supermarkets/Hypermarkets
• Retail Stores
• Food Service
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On March 9, 2021, CREAMY CREATION, Liqueur manufacturer launched an Oats Liqueur to extend their plant-based and vegan offerings for customers.
• On February 22, 2023, Anthon Berg launched cream liqueur with many liquors: cognac, whiskey, vodka and liqueurs – but never a cream one. Anthon Berg made history at the TFWA World Exhibition 2022 in Cannes by becoming the pioneering brand to introduce liquid Baileys as a filling inside chocolate bottle.
• On June 26, 2023, Aldi a liqueur manufacturer launched a brand-new liqueur, and it's one for the sweet treat lovers. The new launch comes just weeks after Aldi revealed a Nutella-inspired chocolate liqueur would be hitting shelves in summer. Aldi declared that the new drink will be an "alcoholic twist on the much-loved popular Italian spreads, Nutella and Nutoka."

Why Purchase the Report?

• To visualize the global liqueurs market segmentation based on type, end-user packaging, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of liqueurs market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global liqueurs market report would provide approximately 93 tables, 109 figures and 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies