Kombucha Market Size, Share, Industry, Forecast and outlook (2024-2031)

Kombucha Market is segmented By Type (Regular/Classic, Flavoured), By Distribution Channel (Online Distribution Channel, Offline Distribution Channel), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Kombucha Market Overview

The Global Kombucha Market size reached USD 3.1 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 6.2 billion by 2031. The market is growing at a CAGR of 16.7% during the forecast period 2024-2031. The global kombucha market is a quickly expanding sector with lots of potential for business growth.

The kombucha market is expected to continue growing in the coming years as more consumers seek out healthy and natural beverage options. Innovations in product offerings and packaging, coupled with the increasing availability and accessibility of kombucha to consumers worldwide, are expected to further drive the kombucha market. The kombucha market is highly competitive, with several established players operating globally. 

Kombucha Market Scope

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Kombucha Market Dynamics

Growing Health Consciousness Among Consumers Drives the Market Growth

The growing health consciousness among consumers is a major driver of the kombucha market. As the demand for healthy and natural products continues to rise, the kombucha market is poised for further growth. Kombucha market players are capitalizing on this trend by introducing new flavors and packaging innovations that appeal to health-conscious consumers. 

For instance, on March 27, 2023, Health-Ade, a kombucha brand headquartered in California, introduced a new packaging format for four of its popular flavors. Pink Lady Apple, Ginger Lemon, Passion Fruit-Tangerine and Pomegranate are available in 11.5 oz cans, making it easier for customers to enjoy the on-the-go. 

The Rising Popularity of Fermented Foods and Beverages Drives the Market Growth

Consumers are increasingly interested in products that are both healthy and tasty and fermented foods and beverages meet both of these criteria. As a result of this trend, the kombucha market is experiencing significant growth. Kombucha market players are introducing new flavors and varieties of kombucha to cater to different consumer preferences and to keep up with changing trends. 

For instance, on February 26, 2020, Oregon-based kombucha brand Humm revealed the launch of its latest product line, Humm Zero, which is completely sugar-free. The new line, set to release on Amazon, features four flavors - Peach Tea, Blood Orange, Ginger Lemonade and Raspberry Lemonade - available in 11 oz. single-serve cans with a suggested retail price of D 2.99 and 4-packs priced at D 9.99.

Kombucha Market Segment Analysis

The global kombucha market is segmented based on type, distribution channel and region.

Increased Demand for Unique and Original Taste Beverages

Regular and classic flavors have held the largest share of the global kombucha market in 2022. Despite the introduction of a wide range of new flavors and formulations, traditional flavors such as original and ginger remain the most popular among consumers. 

Kombucha market players are capitalizing on this trend by investing in the production and marketing of traditional kombucha flavors. They are also introducing new flavors that incorporate traditional flavors with other ingredients to create unique and appealing taste profiles. 

For instance, on February 21, 2022, in honor of World Kombucha Day, Remedy, a UK kombucha brand, introduced a new addition to its collection - Remedy Kombucha Wild Berry flavor. The latest addition is available in the UK and fans of the fizzy drink can look forward to trying out the brand-new flavor.

Source: DataM Intelligence Analysis (2023)

Kombucha Market Geographical Share

The Strong Presence of the Well-Established Beverages Industry 

North America dominated the global kombucha market in 2022, accounting for the largest share of the market. This trend can be attributed to the growing popularity of health and wellness products in the region, as well as the presence of a large number of established kombucha brands and manufacturers. 

Kombucha market players in North America are investing and introducing new flavors and formulations that cater to a range of consumer preferences and are leveraging social media and online platforms to raise awareness about the health benefits of kombucha. 

For instance, on June 6, 2022, Remedy Drinks, known for its tasty and gut-friendly live-cultured drinks with no sugar, announced its expansion across various distribution channels and national retailers in the US. 

The brand has also revealed a new flavor, Mango Passion, which is a small-batch, craft-made, and authentically brewed sparkling kombucha drink. With this addition, Remedy Drinks' range of refreshing kombucha flavors continues to grow.

Source: DataM Intelligence Analysis (2023)

Kombucha Market Companies

The major global players include Captain Kombucha, Notabeer Organic Kombutcha, Carpe Diem, Equinox Kombucha, Yogi Tea, Tealixir, Latta, GT’s Enlightened, Yogi Tea and Kombucha Wonder Drink.

COVID-19 Impact on Kombucha Market

COVID-19 has led to changes in consumer behavior, which has affected the demand for kombucha. With the closure of restaurants, bars, and cafes, the demand for kombucha in these establishments has declined. 

However, the pandemic has led to an increase in the consumption of health and wellness products, including kombucha, as consumers are looking for ways to boost their immune systems and maintain good health.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) can be used to optimize the production process of kombucha, allowing producers to increase efficiency and reduce waste. Machine learning algorithms can analyze large amounts of data on the fermentation process, including temperature, humidity and oxygen levels, to identify patterns and optimize the process for maximum yield and quality.

Key Developments

• In February 2022, Remedy Drinks expanded its product lineup by introducing the product in the UK with a wild berry flavor. Initial distribution of the "Remedy Kombucha Wild Berry" beverage will be restricted to Tesco stores. To boost sales of healthier products, the retail behemoth also plans to introduce 'Remedy Kombucha Mango Passion' and double the distribution of its currently available flavors (raspberry lemonade and ginger lemon).
• In May 2021, Qumba Kombucha introduced two flavors of fermented kombucha tea to the market. Kombucha comes in a variety of flavors, including Qumba Gingerberry Kombucha Powder and Qumba Hibiscus Blood Orange Kombucha Powder. There are no artificial sweeteners in these products.
• In January 2021, SkyDiamond Elite acquired the Kombucha Shop, a business that specializes in kombucha home brewing kits. The business makes its proprietary blend of ingredients for Kombucha. 

The business wants to grow through digital marketing in response to consumers' increasing health consciousness and assist them in changing their lifestyles for the better.

Why Purchase the Report?

• To visualize the global kombucha market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of kombucha market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Kombucha Market Report Would Provide Approximately 53 Tables, 40 Figures and 93 Pages.

Target Audience 2024

• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies