Jam Jelly and Preserves Market Size
The Global Jam, Jelly and Preserves Market reached US$ 1.9 billion in 2022 and is expected to reach US$ 2.5 billion by 2031 and is expected to grow with a CAGR of 3.5% during the forecast period 2024-2031. Jams, jellies, and preserves are created by combining fruits with pectin and sugar. These delicious spreads are commonly used on sliced white or brown bread for breakfast.
Jams are made by combining crushed fruit bits or fruit purée with fruit juice, while preserves contain larger fruit chunks or whole pieces. Sweet spreads, like jellies, are made exclusively from fruit liquids and have a clear or translucent appearance. Marmalade and preserves often include citrus fruits, which incorporate the rinds along with the inner fruit and pulp. The growing popularity of jams, jellies, and preserves as convenient snacks for school-aged children is expected to boost the jam, jelly and preserves market size in the forecast period.
Additionally, the increasing demand for jam and jelly spreads is driven by rising innovation and the ability to cater to evolving consumer preferences. For instance, products like youngberries and Blenheim apricot jams & jellies showcase this trend. Furthermore, the introduction of infusionz honey and manuka honey in various fruit-based jams and jellies has contributed to the increased demand in the jam, jelly, and preserves industry.
Market Summary
| Metrics | Details |
| CAGR | 3.5% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product Type, Ingredient, Flavor, Packaging, Distribution Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Changing Lifestyles and Preferences for Ready-to-Eat Products
The changing lifestyles and preferences for convenient, ready-to-eat products are major factors driving the demand for jams, jellies, and preserves. As people's lives become busier and more fast-paced, there is a growing need for quick and easy food options. Jams, jellies, and preserves provide a convenient solution as ready-made spreads that can be enjoyed with minimal preparation.
Moreover, consumer preferences have shifted towards healthier and more natural food choices. Jams, jellies, and preserves made from real fruits can offer a nutritious alternative to artificial spreads. These products often retain the natural flavors and nutrients of the fruits used, appealing to health-conscious individuals. For instance, on June 6, 2023, Sweet-maker Maoam, launched NPD, Maoam Stripes Jelly and Ice Cream to tap into nostalgic flavour trends.
The versatility of jams, jellies, and preserves is also a contributing factor. They can be used not only as breakfast spreads but also as toppings for desserts, fillings for pastries, or ingredients in various recipes. This adaptability makes them attractive to consumers seeking versatile and multi-purpose food options.
Growing Demand for Clean-Labeled and Reduced Sugar and Fat Content Drives the Market Expansion.
Traditional jams have traditionally contained large amounts of sugar, which contributes to their shelf life, taste, and texture. However, in response to increasing health concerns, the industry is shifting towards alternative ingredients to reduce sugar content. Artificial sweeteners, fruit concentrates, and other substitutes are being used to create low-sugar and sugar-free jams and preserves.
As low-carb and low-fat diets gain popularity, consumers are seeking healthier and more flavorful options for convenient foods, including reduced sugar and fat spreads like jams, jellies, marmalades, and preserves. Additionally, there is a growing demand for fruit spreads that are free from artificial preservatives and additives, as prolonged consumption of these substances may have negative long-term health effects. This trend presents an opportunity for companies to establish their presence in the market by offering high-quality products infused with zero-calorie sweeteners and natural preservatives. For instance, on January 9, 2023, SRSLYLowCarb jam manufacturer launched “Rasberry Jam” a reduction of fruits and fruit sugars (fructose) with added sugar (sucrose)
The High Production Cost Hindering the Market Growth.
The significant challenge is the high cost of sourcing and acquiring quality fruits, which must meet specific standards for flavor and texture. The extensive processing and preparation steps involved, such as washing, peeling, slicing, and cooking the fruits, require investment in equipment and contribute to the overall production cost. Additionally, the use of natural ingredients like pectin and sugar, which can have fluctuating prices, further adds to the expenses. Packaging and labeling requirements also incur costs.
Market Segment Analysis
The global jam, jelly and preserves market is segmented based on product type, ingredient, flavor, packaging, distribution channel and region.
In the Global Market of Jam, Jelly and Preserves, the Pectin Segment Holds the Largest Market Share.
In the production of jellies and jams, pectin serves as a reliable gelling agent, ensuring consistent and desirable textures in the final products. The addition of pectin simplifies the cooking process by eliminating the need for constant monitoring and testing to determine if the mixture has been properly gelled. This saves time and resources for manufacturers and moreover, pectin contributes to the overall quality and appeal of sweet spreads by enhancing their mouthfeel and providing a smooth, gel-like consistency. Consumers can enjoy the convenience of spreads that are easy to spread on bread or toast while delivering rich and vibrant fruit flavors.
The versatile nature of pectin allows for the creation of a wide range of jelly and jam varieties, offering consumers an array of delightful options to suit their preferences. For instance, by adding pectin to the fruit mixture, the cooking time is significantly reduced, making the production process more efficient. It also increases the yield of the final product, allowing for a greater quantity of jam, jelly, or preserves to be made.
Market Geographical Share
The North America Region Held the Largest Share in Jam, Jelly and Preserves Market.
The global jam, jelly and preserves market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia Pacific, the Middle East, and Africa. The North America jam, jelly and preserves market held the largest market share of approximately 38.26% in 2022 in the jam, jelly and preserves market analysis.
The growing demand for convenient food options has spurred the market for jam, jelly, and preserves in North America. Manufacturers of these products in the region are responding to this trend by utilizing ripe and semi-ripe fruits along with sugar alternatives such as pectin, resulting in vibrant colors and enhanced flavors. In North America, there is an increasing preference for healthy, nutritious, and organically produced jams, jellies, and preserves, driving the market growth.
Additionally, consumers are exploring new flavor profiles, shifting from traditional sweet varieties to options like sweet and spicy, sweet and smoky, and sweet and tangy, among others. This shift towards innovative flavors is reshaping the North American market for jam, jelly, and preserves. For instance, For instance, on August 24, 2022, Good Good, Iceland based natural sweetener company launched natural based peanut spreads in the USA.
Jam Jelly and Preserves Companies
The major global players in the market include F. Duerr & Sons Ltd, The J.M. Smucker Company, Andros Group, Orkla ASA, B&G Foods Inc., The Hershey Company, Unilever Plc, The Hain Celestial Group, Inc., Conagra Brands, Inc., and The Kraft Heinz Company.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The COVID-19 pandemic has had a mixed impact on the jam, jelly, and preserves industry. On one hand, the increased demand for packaged and shelf-stable foods during lockdowns and home cooking trends has benefited the industry, as people turned to comfort foods and homemade meals. However, disruptions in the global supply chain and restrictions on trade and transportation have posed challenges for manufacturers, leading to delays and increased costs. The closure of foodservice establishments has also affected bulk orders, while economic downturn and shifting consumer preferences have influenced purchasing behaviors.
However, Post-COVID-19, the jam, jelly, and preserves industry is expected to witness a growing demand for healthier options with reduced sugar content and natural ingredients. Consumers are also seeking for unique flavor profiles and innovative combinations. Additionally, there has been an increased focus on sustainability, ethical sourcing, and the convenience of on-the-go formats.
Key Developments
- In November 2021, Oswald Co. jam and jelly manufacturing company launched Jam 2.0, made with fruits, dates, chia seeds and lemon juice. The product named Chia Smash was launched in 2019, and later it catered to consumers in the United States as low calorie and reduced sugar products.
- In April 2021, Jumel Jams a largest producer of fruits and vegetables launched sugar-free jams range through online stores. The range included four flavors of with gluten-free, stevia sweetener, and low-in-salt features.
- In June 2021, in a notable acquisition, the Ferrero Group has announced its purchase of Wells Enterprises, the manufacturer behind popular ice cream brands Blue Bunny and Bomb Pop. This acquisition expands Ferrero's portfolio in the frozen treats market and strengthens its presence in the ice cream industry.
Why Purchase the Report?
- To visualize the global jam, jelly and preserves market segmentation based on product type, ingredient, flavor, packaging, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of jam, jelly and preserves market-level with all segments.
- The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The global Jam, Jelly and Preserves market report would provide approximately 93 tables, 109 figures and 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
