Immunity Boosting Food Products Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Immunity Boosting Food Products Market is Segmented By Product Type (Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Dairy-Based Products, Probiotics & Prebiotics, Others), By Form (Tablets, Capsules, Powder, Liquid), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Sales Channel), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Immunity Boosting Food Products Market Overview

Immunity boosting food products market is forecasted to reach at a CAGR of 8.2% during the forecast period (2024-2031).

The immune system consists of organs, tissues, cells, and proteins. Together, these carry out bodily processes that fight off pathogens, bacteria, viruses, and foreign bodies that cause infection or disease. When the immune system comes into contact with a pathogen, it triggers an immune response.

The immune system releases antibodies, which attach to antigens on the pathogens and kill them. Incorporating certain immunity foods into one’s diet helps strengthen the immune response. It is important to take the right foods in the right quantities to boost immunity. Vitamin C is one of the biggest immune system boosters of all. Immunity-boosting food products include broccoli, sweet potatoes, spinach, carrots, ginger, garlic, tomatoes, and supplements such as Vitamin C, D, and Zinc. They protect the body against seasonal infections, such as cases of viral infections, and flu, cancer, arthritis, allergies. It is vital to consume immunity-boosting food products.

Immunity Boosting Food Products Market Scope

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Immunity Boosting Food Products Market Dynamics

Rising health and fitness awareness fuels the immunity-boosting products market growth

Increasing health and fitness consciousness to live a healthier lifestyle is expected to drive the immunity-boosting food products market. According to the Global Wellness Institute, in 2020, the global wellness economy was valued at $4.9 trillion. In that total wellness economy: Healthy Eating, Nutrition, & Weight Loss economy was valued at approximately $1 trillion. It has been growing by at least 2-5% annually for the last couple of years. Also, the World Health Organization has declared the novel coronavirus (COVID-19) a pandemic. A strong immune system is a key factor in treating COVID-19 patients. This factor has increased the demand for immunity-boosting products, thereby driving the immunity-boosting food products market. In addition, the rising numbers of chronic diseases such as heart disease, cancer, and diabetes worldwide have driven the immunity-boosting food market.

On the other hand, the immunity-boosting food products market is hampered by high raw material costs and a lack of consumer understanding of the product's advantages.

Immunity Boosting Food Products Market Segmentation Analysis

Dairy-based products accounted for the highest share in global immunity boosting food products market

In 2021, the dairy-based products segment had the highest revenue share of more than XX percent. The Food and Agriculture Organization of the United Nations (FAO) reports that more than 6 billion people eat milk and milk products globally, most of whom reside in developing nations. In developed nations, there is a higher consumption of milk and milk products per capita. Because of rising earnings, population growth, urbanization, and dietary changes, there is a rising demand for milk and milk products in developing nations. High-potential producers have a great opportunity to develop new products with immunity-boosting goods for fitness enthusiasts because of the rising demand for milk and milk products.

In 2021, the conventional products segment had the highest revenue share of more than XX percent. The low cost of traditional food products that promote immunity is the reason for the segment's success.

In 2021, the specialty stores segment had the highest revenue share of more than XX percent. Due to the abundance of foods that enhance immunity are available in specialty stores. The specialty shops also offer a broad selection of certain brands and product categories. Making products based on the preferences of the clients is beneficial.

Immunity Boosting Food Products Market Geographical Share

North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of almost XX percent. Chronic diseases including diabetes, cancer, and heart disease are becoming more prevalent in this region. According to the U.S. National Center for Health Statistics, over 133 million Americans, or more than 40% of the nation's population, suffer from chronic diseases. It is anticipated that by 2020, there will be 157 million people worldwide, 81 million of whom will have various illnesses. It is estimated that this health concern would accelerate market expansion during the forecast period. Asia-Pacific is expected to be a potential market for immunity-boosting food manufacturers. A lucrative market for the companies is projected due to the rising demand for immunity-boosting foods from developing nations, particularly China and India.

Immunity Boosting Food Products Market Companies and Competitive Landscape

The global immunity-boosting food products industry is competitive. It comprises players such as Hines Nut Company, Associated British Foods plc, Fonterra Group Cooperative Limited, Olam International, Pinnacle Foods, Inc., Dole plc, Blue Diamond Growers, Diamond Foods, LLC, Danone S.A., and Nestlé S.A.  among others. Acquisitions, partnerships, and product launches are some important strategies adopted by the immunity-boosting food products-producing companies for their research support and marketing purposes. For example, Fonterra's new partnership with GMP Pharmaceuticals in July 2020. This partnership will help families around the world boost their immunity. Fonterra's probiotics will be used in GMP's pediatrics products and then sent worldwide. Now they're going to go into pills and liquids and sachets, and they're going to go to young people and pregnant women. In July 2021, Dole plc expanded into functional beverages and fruit bowls with the launch of Dole Fruitify juices and Dole Essentials fruit bowls. Fruity has three varieties that combine pineapple juice with ingredients such as turmeric, green tea extract and coconut water. Dole Essentials fruit bowls are available in three varieties that mix chunks of pineapple, mandarin oranges or mixed fruit in 100% fruit juice. The product launches come as consumers seek out beverages and foods with health and immunity benefits during the pandemic.

COVID-19 Impact:

Positive impact on the global immunity boosting food products market

Consumption of immune-stimulating foods has grown due to the pandemic as a preventive against contracting the virus. Vitamins A and C are two nutrients that support immunity. Vitamin A is known to inhibit apoptosis and improve antibody responses to antigens. Immunity depends on vitamin C in a big way. Strong evidence is that vitamin C promotes B-cell and T-cell proliferation and shields the body from respiratory infections. It is well known that spices contribute to immune system function. The COVID-19 pandemic has enhanced dietary awareness, particularly with the help of immune-stimulating foods, which has boosted the market growth

The global immunity boosting food products market report would provide an access to approximately 69 market data tables, 67 figures and 170 pages