Hummus Market Size, Share, Industry, Forecast and outlook (2024-2031)

Hummus Market Size

Global Hummus Market reached US$3.85 billion in 2023 and is expected to reach US$ 9.68 billion by 2031, growing with a CAGR of 10.2% during the forecast period 2024-2031. 

Increasing popularity of plant-based diets, health-conscious snacking, and the rising awareness of middle eastern cuisine is driving the market growth. Hummus, a chickpea-based dip, offers a nutritious and versatile option for consumers looking for flavorful and wholesome food choices. Growing awareness of the health benefits of plant-based diets has increased the consumption of plant-based proteins like hummus. 

The increasing health consciousness and focus on nutritious snacking is a significant drivers for the hummus market. For instance, consumers are opting for hummus as a healthier alternative to traditional high-fat dips and spreads. The inclusion of nutrient-rich ingredients like chickpeas, olive oil, and tahini in hummus appeals to health-conscious individuals, driving the demand for this nutritious snack option.

North America dominates the global market. According to World Bank, World Development Indicators database, in 2023 U.S. had about 170 million labor force. This large and diverse workforce contributes to the dominance of North America in the global hummus market by driving demand for convenient, healthy food options. As the U.S. labor force becomes increasingly health-conscious and seeks nutritious, versatile snacks, the popularity of hummus grows.

Market Scope

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Market Dynamics

Growing Vegan Population

A significant number of consumers are shifting towards vegetarian, vegan, or flexitarian diets due to various reasons such as ethical concerns, environmental sustainability, and health benefits. According to Vegan Society, in 2022, sign-ups for the Veganuary campaign, which challenges people to follow a vegan diet for January, reached an all-time high with over 700,000 participants from nearly every country across the globe. 

Hummus serves as an excellent plant-based alternative to traditional dairy or meat-based spreads and dips. It provides a substantial amount of protein, making it an attractive option for individuals looking to meet their protein requirements without consuming animal products. The rise in the adoption of plant-based diets has led to a surge in the demand for hummus, thereby driving the growth of the market. 

Demand for Convenient and Healthy Snacks

As people shift towards healthier eating habits and seek nutritious snacks, hummus has gained popularity as a convenient, healthful option. Naturally gluten-free, it caters to those with specific dietary needs, including gluten-free and vegan diets. Hummus’s high nutritional value rich in protein, fiber, vitamins, and minerals makes it attractive to health-conscious consumers. 

Its versatility in flavor and ingredient variations appeals to diverse tastes, and its use of wholesome ingredients like chickpeas, tahini, olive oil, and garlic aligns with clean label and natural food trends, boosting its popularity. The new product introductions involving various flavors in different styles help in wide market expansion.

For instance, in August 2023, Sabra launched a new range of flavored hummus products in collaboration with popular sauce brands Frank’s RedHot and Stubb’s. The lineup includes a Buffalo Hummus featuring Frank’s RedHot buffalo sauce, a BBQ Hummus inspired by Stubb’s Texas-style barbecue, and a Sabra Southwest Hummus.

Limited Awareness of Hummus

Limited awareness of hummus's nutritional benefits and versatility restrain its market growth. Despite its rising popularity, some consumers are not fully aware of its health advantages. Assumptions about its taste or texture can also be barriers to adoption. Hummus might not appeal to everyone due to its unique flavor. This lack of awareness hinders its expansion, especially in regions where it is relatively unfamiliar. 

Market Segmentation - By Type

Flavored Hummus

• The global hummus market in flavored hummus type was valued at US$ XX million in 2018 and is estimated to reach US$ XX million by 2031, growing at a CAGR of XX% during the forecast period from 2019-2031.
• Flavored hummus has emerged as the dominant segment in the global market due to shifting consumer preferences towards healthier, plant-based options and a growing appetite for unique, adventurous flavors.
• While still popular, Classic Hummus is often viewed as a basic option, whereas flavored varieties cater to a broader audience by offering a range of exciting taste experiences. This shift aligns with the demand for products that are not only nutritious but also packed with various global flavors.
• Additionally, as consumers increasingly seek alternatives to traditional dips like ranch and French onion, flavored hummus is positioning itself as a healthier choice. The segment's growth is also fueled by the convenience of pre-packaged, ready-to-eat dips, making flavored hummus a versatile option for snacking, sandwiches, and even as a topping for salads.
• Brands have quickly capitalized on this trend with innovative flavor offerings. For instance, in September 2023, Sabra introduced two Mediterranean-inspired flavors Mediterranean Roasted Garlic and Spicy Harissa aiming to replace traditional dairy-based dips with plant-based options.
• Similarly, Fresh Cravings expanded its range in October 2022 by launching three new flavors Jalapeño Cilantro, Lemon Garlic, and Mediterranean at Walmart, featuring premium ingredients like roasted garlic, Kalamata olives, and Chilean Extra Virgin Olive Oil. These additions reflect the growing demand for fresh, flavorful, and gourmet snack alternatives, underscoring the appeal of flavored hummus as a modern, health-conscious choice. 

Market Geographical Share

Increasing Popularity of Plant-Based Diets In North America 

North America dominates the global hummus market. The increasing popularity of plant-based diets and the rising demand for vegan-friendly and gluten-free food products drive the regional market. The growing interest in plant-based diets in North America dominates the market. With nearly one-third of Americans wanting to eat more vegan food and 21% of people choosing veganism for health reasons, according to the American Animal Foundation 2024, indicates a shift towards plant-based eating. 

The 6.6% increase in plant-based food sales in 2022 and the 10% of Americans identifying as vegan highlight the rising demand for plant-based options. This trend boosts the popularity of hummus, a versatile and healthy plant-based product. Hummus, a vegan-friendly and gluten-free dip, has gained traction among health-conscious consumers looking for nutritious and flavorful options in this region driving the market growth. 

Competitive Landscape

The major global players in the market include Nestlé S.A., CEDAR’S MEDITERRANEAN FOODS, INC., Haliburton International Foods, Inc., Sabra Dipping Company, LLC, Bakkavor Group plc, Boar’s Head Brand, Tribe Mediterranean Foods, Inc., Savencia Fromage & Dairy, Abraham's Natural Foods and Ithaca Hummus.

Nestlé S.A. - Overview

• Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation and is considered to the world's largest food and beverage company.
• Nestle S.A. has more than 2,000 brands and a presence in 188 countries. The company offers baby foods, bottled water, cereals, chocolates and confectionery, coffee, culinary products, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet products.
• Nestle S.A. provides direct-to-consumer meal delivery services, sausages, and nutritional goods. Cerelac, Nescafe, Nespresso, Nestea, Häagen-Dazs, Milo, Maggi, Buitoni, Cailler, Movenpick, Freshly, Purina, Boost, Gerber and Kit Kat are a few of its well-known brands.
• The company achieved about 1,03,543.97 USD million in revenue in 2023.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a significant impact on the hummus market. The hummus market experienced both opportunities and setbacks due to the COVID-19 pandemic, highlighting the resilience and adaptability of the industry. Initially, the market experienced a surge in demand as consumers stocked up on essential food items, including hummus, during lockdowns and periods of uncertainty. 

The shift towards home cooking and healthy snacking also contributed to increased sales. Disruptions in the supply chain, restrictions on manufacturing facilities, and changes in consumer behavior affected the production and distribution of hummus. The closure of restaurants, cafes, and other food service establishments also led to a decline in the demand for hummus as a food service ingredient. 

By Type

• Classic
• White Bean
• Lentil
• Roasted Garlic
• Red Pepper
• Others

By Packaging Material

• Tubs/Cups
• Jar/Bottles
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• E-Commerce
• Other

By End-User

• Retail Consumers
• Food Industry
• Other

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In November 2023, Fresh Cravings has launched two new hummus flavors: Tajín Chili Lime Hummus, developed with Tajín, and Dill Pickle Hummus. These are available alongside their existing flavors like Classic, Roasted Red Pepper, and Mediterranean.
• In August 2023, Sabra has launched a new line of flavored hummus in collaboration with Frank’s RedHot and Stubb’s. The new offerings include Buffalo Hummus, BBQ Hummus, and Sabra Southwest Hummus.
• In June 2022, Ithaca Hummus has introduced a limited-edition pickle-flavored hummus in collaboration with Grillo's Pickles. Combining Grillo's fresh ingredients with Ithaca’s cold-crafted hummus, this flavor is available at select U.S. retailers such as Whole Foods and Safeway Seattle.

Why Purchase the Report?

• To visualize the global hummus market segmentation based on type, packaging material, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of hummus market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global hummus market report would provide approximately 70 tables, 65 figures and 235 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies