Gluten-Free Beer Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Gluten-Free Beer Market is segemented by By Ingredient(Corn, Sorghum, Millet, Rice, Buckwheat and Others), By Product(Ale Beer, Lager Beer,Craft Beer), By Packaging(Cans, Bottles and Others) By Distribution Channel(Bars & Restaurant, Liquor Stores,Supermarket/Hypermarket, E-Commerce and Other) and By Region(North America, Europe, South America, Asia-Pacific, Middle East and Africa)

Market Overview

Global Gluten-Free Beer Market reached US$ 556.6 million in 2022 and is expected to reach US$ 760.5 million by 2030, growing with a CAGR of 14.8% during the forecast period 2023-2030.

The gluten-free beer market is a dynamic and evolving sector within the beverage industry, driven by rising health awareness and changing dietary preferences. With a focus on catering to individuals with celiac disease or gluten sensitivities, breweries are introducing innovative alternatives using ingredients like sorghum, millet and rice. This market's growth is fueled by a diverse consumer base seeking flavorful and health-conscious options, fostering continuous innovation and market expansion.

Consumers seeking healthier alternatives are increasingly drawn to gluten-free beers, with a 330 ml bottle of 4.5% ABV variety containing only 139 calories and zero fat. The lower carbohydrate content, at 14.9 g and a modest 0.8 g of protein make it an attractive choice for those mindful of their nutritional intake. This trend aligns with the broader movement toward balanced lifestyles, spurring the popularity of gluten-free beer as a responsible yet enjoyable beverage option.

The sorghum segment occupies a notable share of approximately 2/6th within the gluten-free beer market, reflecting its significance. The prominence of the sorghum segment showcases its appeal as a gluten-free brewing ingredient. Notably, North America asserts its dominance, accounting for a substantial 2/5th of the market share. North America’s regional stronghold is driven by increasing consumer demand for gluten-free alternatives.

Market Scope

Market Dynamics

Growing Health Awareness Across the Globe

The upward trajectory of the gluten-free beer market is propelled by a pervasive health consciousness among consumers. With a heightened focus on well-being, individuals are seeking healthier beverage options that align with dietary restrictions, boosting the demand for gluten-free beers in global markets.

As more consumers embrace gluten-free lifestyles due to celiac disease or personal preferences, the market size and share of gluten-free beers expand. Breweries are innovating to create flavorful, gluten-free alternatives using ingredients like sorghum, millet and rice, catering to this expanding demographic. The market's response to health-driven trends positions gluten-free beers as a significant player in reshaping the beverage landscape.

Evolution of Innovative Brewing Techniques and Flavor Varieties

The evolution of brewing techniques and a focus on flavor innovation are pivotal drivers in the gluten-free beer market's growth. Breweries are leveraging advanced processes to craft high-quality gluten-free beers that rival traditional counterparts in taste and complexity. By experimenting with unique ingredients and refining brewing methods, the market size and share of gluten-free beers are positively influenced.

Various innovation attracts a broader consumer base seeking diverse and flavorful options, expanding the market's reach. As breweries continue to push the boundaries of gluten-free brewing, the market experiences an upward trajectory, driven by the appeal of novel taste experiences and enhanced product quality.

Supply Chain Disruptions in Ingredient Sourcing

Supply chain disruptions have emerged as a significant restraint in the gluten-free beer market, impacting both market size and share. While the market for gluten-free beer has been experiencing growth driven by health-conscious consumers, celiac disease awareness and expanding product offerings, disruptions in ingredient sourcing, production and distribution have posed challenges.

Such disruptions have led to uncertainties in maintaining consistent supplies, influencing the market's overall size and share. The reliance on specific gluten-free ingredients like sorghum, millet and rice makes the market susceptible to external factors, underlining the need for strategic resilience and adaptability to ensure sustained growth in the gluten-free beer sector.

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Segment Analysis

The global gluten-free beer market is segmented based on ingredient, product, packaging, distribution channel and region.

Appeal as healthy Alternative for Barley Malt Beers

The sorghum segment, constituting around 30% of the gluten-free beer market, holds significant potential for catering to health-conscious consumers seeking celiac-friendly, gluten-removed and gluten-free brewing options. Sorghum's unique properties make it an appealing choice for crafting beers that meet these criteria. With its naturally gluten-free nature, sorghum serves as an excellent source for developing brews suitable for individuals with gluten sensitivities or celiac disease.

The sorghum-based beers can be positioned as alternatives to traditional barley malt-based options, appealing to those seeking diverse and health-conscious beer choices. As the demand for gluten-free brewing continues to rise, the sorghum segment plays a crucial role in providing innovative and inclusive alternatives to the beer market.

Geographical Penetration

Rising Number of People With Celiac Disease and Availability of Alternative Grains

The North America gluten-free beer market is flourishing, driven by a diverse array of gluten-free ingredients such as sorghum, millet, rice, buckwheat and quinoa. Alternative grains offer compelling options for those with gluten sensitivities, catering to the rising demand for healthier and inclusive alcoholic beverages. The gluten-free beer market in North America is dominated by the U.S. and Canada.

The rising number of people with celiac disease will facilitate the gluten-free beer market growth in North America over the forecast period. The dynamic market expansion is reshaping consumer preferences, offering a broader range of choices for individuals seeking gluten-free alternatives while enjoying the flavors and experience of craft beer.

Competitive Landscape

The major global players include New Planet Beer Company, Kona Brewing Co., Bard’s Brewing, LLC., Aurochs Brewing Co, Brasserie de Brunehaut SA, Ground Breaker Brewing, LAKEFRONT BREWERY, Green’s Gluten-Free Beer, Burning Brothers Brewing and Holidaily Brewing Company.

COVID-19 Impact Analysis

COVID Impact

The COVID-19 pandemic significantly influenced the gluten-free beer market. Lockdowns, closures and shifting consumer behaviors disrupted sales channels, impacting both production and distribution. On-premises consumption restrictions affected the hospitality sector, a key sales avenue for specialty beverages like gluten-free beer. Moreover, supply chain disruptions challenged ingredient sourcing, potentially affecting production.

However, as health-consciousness heightened during the pandemic, demand for gluten-free products remained relatively steady. The overall impact depended on regional restrictions, consumer preferences and the ability of businesses to adapt to changing circumstances, highlighting the market's resilience in the face of adversity. Further, the pandemic also prompted a surge in online purchases, partially mitigating the market’s losses.

Russia- Ukraine War Impact

The Russia-Ukraine war posed repercussions on the gluten-free beer market. Geopolitical tensions disrupted supply chains, affecting ingredient sourcing and distribution and potentially causing shortages and price fluctuations. Export and import challenges impacted international trade, possibly affecting the availability of certain products.

Economic uncertainties stemming from the conflict might have led to shifts in consumer purchasing power, influencing demand for premium and specialty products like gluten-free beer. The war's duration and severity played a role in determining the extent of the market impact. Adaptation strategies by businesses and the ability to navigate these challenges were crucial in mitigating the war's influence on the gluten-free beer market.

Key Developments

• On September 09, 2021, TWØBAYS launched GFB Draught, a new gluten-free beer in Australia, backed by Coeliac Australia. Crafted with sorghum and rice malts, the light hop-infused brew offers an easy-drinking profile. Available in 375ml-can six-packs and 24-can slabs.
• On November 08, 2020, New Planet Beer Company, one of the original pioneers of gluten-free beers, launched a new package design, as well as an updated website.

Why Purchase the Report?

• To visualize the global gluten-free beer market segmentation based on ingredient, product, packaging, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of gluten-free beer market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global gluten-free beer market report would provide approximately 69 tables, 72 figures and 191 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies