Global Frozen Fruit Bars Market is Segmented By Type (Original, Low Fat), By Nature (Organic, Conventional), By Flavor (Pineapple, Mango, Berry, Grapes, Citrus, Coconut, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Sales, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Report Overview:
The global frozen fruit bars are valued at USD XX million in 2020 and is forecasted to reach USD XX million by 2031, growing at a CAGR of XX% during the forecast period (2024-2031).
Frozen fruit bars are made by partially dehydrating fresh fruit juice or pulp, adding sugars, water, acid, flavors, fruit juice concentrates, and other additives, then restructuring and freezing the mixture. Fruit bars that have been frozen are tasty and nutritious. The finished product comprises frozen fruits mixed with added sugars such as honey, sugar syrup, molasses, and other sweeteners in certain proportions to make them acceptable for human consumption. They're high in fiber and carbohydrates contain minerals and vitamins, and are low in fat. Many fresh fruits are perishable and only available during specific seasons. As a result, making frozen fruit bars from fresh fruits is a novel way to preserve fruit. The advantages of frozen fruit bars have fueled the frozen fruit bar market's expansion.
Source: DataM Intelligence Analysis (2021)
Market Dynamics:
Increased inclination towards healthy lifestyle
One of the major factors projected to fuel growth of the global fruit bars market is an increasing inclination toward a healthy lifestyle, which is boosting demand for healthy food products. Growing public knowledge of the health advantages of eating fruits and fruit-based products is one reason driving the target market's revenue growth. Furthermore, the growing popularity of frozen fruit bars as a snack food is expected to propel the global market forward. Modern consumerism mostly comprises health-conscious customers who increasingly avoid processed foods and foods containing synthetic substances. Because of the rising demand for natural and organic foods, the frozen fruits market is predicted to develop significantly throughout the forecast period.
Furthermore, as consumer knowledge of the potential benefits of consuming natural food items grows, demand is expected to rise. Another factor that is likely to boost the global frozen fruit industry in the next years is the growing vegan population worldwide. Moreover, fruit snacks in novel tastes and colors are in high demand among the youthful population. Fruit bars are also available in low-fat varieties, becoming increasingly popular among diet-conscious people.
On the other hand, due to the high expense of various fruits, some manufacturers employ mixed fruit essences rather than adding genuine fruits or fruit purees. This primary issue is expected to stifle the target market's expansion throughout the forecast period.
Market Segmentation Analysis
Low-fat segment is expected to dominate the global frozen fruit bars market
Frozen fruit bars with low-fat content are a healthy alternative to ice cream. Fruits, nuts, and natural sweeteners like cane juice or honey are commonly used in their preparation. These components are a far better alternative to typical ice cream, containing a greater fat content. Low-fat frozen fruit bars are a great option for anyone seeking to reduce weight or stick to a strict diet. Lactose intolerance affects a large number of people and can cause symptoms such as diarrhea, gas, and bloating. Lactose intolerant people have trouble digesting milk and other dairy products. As a result, low-fat bars remain one of their options. Another factor influencing product demand is the prevalence of obesity. Obesity affects one out of every six persons in the United States, resulting in a variety of health issues and life-threatening illnesses. Consumption of low-fat items, such as frozen fruit bars, will rise as a result.
Based on distribution channels, supermarkets and hypermarkets held the highest market revenue share of XX% in the year 2020. Due to robust distribution network connectivity, the hypermarkets/supermarkets industry is expected to grow significantly. Hypermarkets allow customers to satisfy all their shopping needs. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit margins. Supermarkets effectively display a variety of frozen fruit bars of different brands. In North America and Europe, supermarkets and hypermarkets are the most preferred retail outlets for the purchase of consumer goods.
Market Geographical Share
North-America is expected to dominate the global frozen fruit bars market
The frozen fruit bar business is more popular in the United States and Canada. The United States also has a higher concentration of manufacturing. Even though Nestlé has a global presence, the Outshine brand of Nestlé S.A. is a part of Nestlé U.S.A. and is not available in any other area of the world. As a result, the majority of frozen fruit bar manufacturers are based in North America, with sales primarily centred in the United States. Companies are expanding their presence in other countries, such as Brazil, Spain, Mexico, and India, by boosting the distribution of frozen fruit bars. The demand for non-GMO and vegan products has resulted in frozen fruit bars being in great demand in the North American market.
Frozen fruit bars market is also expected to acquire traction in both the European and Asia-Pacific regions. This is due to a large number of fruit bar makers in the area. Because of the increased consumption of frozen fruit bars among the young population, the Asia Pacific frozen fruit bars market is expected to rise significantly. Furthermore, large corporations are extending their operations in developing nations like India and China, which is expected to boost the target market's growth.
Source: DataM Intelligence Analysis (2021)
Market Major Players
The global frozen fruit bars market is fragmented and comprises numerous regional and international competitors. Players are also extensively focusing on providing consumers with innovative offerings while including functional benefits in each of their products. Furthermore, while engaging the consumers with innovation and expansion strategies, key players are capitalizing on the market revenue. Players in the present frozen fruit market primarily focus on creating compelling value propositions for the millennial demographic. Several businesses are focusing largely on the quality and packaging of their products to enhance sales and build a solid foothold in the frozen fruits market environment.
Furthermore, branding and marketing tactics are always being examined to attract a bigger consumer base, resulting in the sale of frozen fruits expected to increase steadily shortly. Solero, Ice Pop Factory, Nestle S.A, Andrade’s Desserts, Unilever Plc are some of the key players in global frozen fruit bars market. In a few places in North America and Europe, frozen fruit bar manufacturers form partnerships with retail chain stores such as Walmart, Tesco plc, and others. Paradise Fruits has recently launched a chocolate-coated frozen fruit that has been specially designed for use in worksite kitchens. Aussie Frozen Fruit will introduce frozen berry and mango frozen fruits in 2020. The original product line consists of three 400g packs of frozen mangoes, blueberries, and mixed berries. Dole, an agricultural multinational company, expanded its manufacturing footprint by extending a new frozen fruit facility in McDonough, Ga. The new 60,000-sq.-ft. plant opened on 28 January 2021, and is fully automated with four manufacturing lines that can put out 60 million pounds of frozen fruits every year. This new facility is the third plant the company has for frozen fruits.
COVID-19 Impact: Negative impact on the global frozen fruit bars market
The COVID-19 pandemic has placed unprecedented stresses on food supply chains, with bottlenecks in farm labor, processing, transport and logistics, as well as momentous shifts in demand. Most of these disruptions are a result of policies adopted to contain the spread of the virus. Food supply chains have demonstrated a remarkable resilience in the face of these stresses. Grocery store shelves have been replenished over time, as stockpiling behavior disappeared and as supply chains responded to increased demand. Long lines at borders shrank quickly in response to policies to alleviate unnecessary restrictions. While the impacts of COVID-19 are still unfolding, experience so far shows the importance of an open and predictable international trade environment to ensure fruits and vegetables can move to where it is needed.
Why Purchase the Report?
- Understand the current market scenario and viability of global fruit bars market over the forecast period
- Visualize the composition of the global frozen fruit bars market in terms of type, nature, flavor and distribution channel to identify major players, growth potential, and market strategies
- Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
- Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market
What we offer?
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
- Excel data sheet with valuable data points of the global frozen fruit bars market – Regional and Country level segmentation
- Product mapping in excel for the key products of all major market players
- Market Share Analysis covering business revenues ($) and revenue share (%) of key market players
The global frozen fruit bars market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages
Target Audience:
- Food and Beverage Companies
- Industry Investors
- Education & Research Institutes
- Research Professionals
