Freeze-Dried Pet Food Market Size
The Global Freeze-Dried Pet Food Market reached US$ 1,084.5 billion in 2022 and is expected to reach US$ 2,192.8 billion by 2031 and is expected to grow with a CAGR of 9.2% during the forecast period 2024-2031. So Freeze-dried food is almost identical to fresh food. In the Pet Food Industry, ‘Natural’ has become a buzzword.
Freeze-dried foods are different from dehydrated food. Food is cooled during Freeze-drying while dehydration requires heating. Cooling does not cause structural changes in protein molecules or other nutrients. The rising pet health awareness is particularly boosting the frozen and freeze-dried pet food market growth, though aspects such as problems in the freezing chain freeze-dried might outcome in health problems that might hinder the market growth. Growing pet health consciousness and increasing disposable income are the foremost driving reasons for the market. Pet owners are motivated to afford a good and healthy life for their pets. Furthermore, the growing attention of merchants on promoting the health aids of frozen and freeze-dried pet food is predictable to upsurge the sales of frozen and freeze-dried pet food products throughout the forecast period.
Market Scope
| Metrics | Details |
| Market CAGR | 9.2% |
| Segments Covered | By Process, By Grain Type, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | North America |
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Market Dynamics
Increasing Demand for Natural and Organic Pet Food Encourage Market Expansion
The demand for natural and organic products has been growing across various industries, including pet food. Pet owners are increasingly seeking healthier, more natural options for their pets, mirroring the trends in human food consumption. This shift in consumer preferences towards natural and organic pet food can create opportunities for freeze-dried pet food, as it is often positioned as a premium, minimally processed option.
Pet owners are becoming more conscious about the ingredients used in their pets' food. They are actively seeking pet food products that contain real, recognizable ingredients, free from artificial additives, preservatives, and fillers. Freeze-dried pet food often meets these expectations as it typically uses whole, high-quality ingredients without the need for excessive processing. For instance, Smallbatch Freeze-Dried Duckbatch Recipe contains 88% Humanely raised and harvested duck,10% organic produce, 2% natural supplements, etc.
Improved Palatability of Freeze-Dried Pet Food-Based Products will Drive Market Expansion Significantly
Freeze-dried pet food is often known for its enhanced palatability due to the minimal processing and retention of natural flavors and textures. When pets find the food more appealing and enjoyable, it can lead to higher consumer satisfaction. Satisfied pet owners are more likely to continue purchasing freeze-dried pet food for their pets, contributing to market growth.
Pet owners who observe their pets responding positively to freeze-dried pet food, such as showing enthusiasm during mealtime or exhibiting improved eating habits, are more likely to share their positive experiences with others. Positive word-of-mouth can influence other pet owners to try freeze-dried pet food, contributing to increased market demand.
Consumer Perception as a Niche Product Can Hamper the Freeze-Dried Pet Food Market Growth
Freeze-dried pet food may not be as widely recognized or understood by the general pet-owning population. Lack of awareness about the benefits, availability, and usage of freeze-dried pet food can limit its market reach and adoption. Freeze-dried pet food may have limited availability compared to other types of pet food, especially in certain geographic regions or smaller retail outlets. Limited distribution can make it difficult for consumers to access freeze-dried pet food conveniently, further contributing to its perception as a niche product.
Consumers may perceive freeze-dried pet food as a premium and expensive option compared to conventional pet food. This perception of exclusivity and higher pricing can deter price-sensitive consumers from considering freeze-dried pet food as a viable choice. Some pet owners may be resistant to switching their pets' diets to freeze-dried options due to familiarity or skepticism. Pets can be creatures of habit, and pet owners may be hesitant to introduce a new and unfamiliar product into their pets' feeding routine.
Market Segmentation Analysis
The global freeze-dried pet food market is segmented based on process, grain type, pet type, and region.
Dogs Segment Holds the Largest Market Share in the Freeze-Dried Pet Food Market
Dogs are one of the most popular pets globally, with a significant number of households owning at least one dog. According to the American Pet Products Association (APPA), 63.4 million households in the United States owned a dog in 2020. This high pet ownership rate for dogs indicates a potentially larger customer base for freeze-dried pet food in the dog food market. As per American Pet Products Association statistics, the pet food industry surpassed an overwhelming USD 103.6 billion in remuneration in 2022 worldwide.
Freeze-dried pet food generally retains a higher nutritional value compared to traditional kibble or canned food due to the minimal processing involved. The freeze-drying process helps preserve the natural flavors and nutrients of the ingredients. Dogs can find freeze-dried pet food more palatable, which can lead to increased demand for this segment.
Market Geographical Share
North America Dominates the Freeze-Dried Pet Food Market
Pet owners in North America are increasingly prioritizing the health and wellness of their pets. They are willing to invest in premium pet food products that offer higher nutritional value and better quality ingredients. Freeze-dried pet food is often perceived as a healthier and more natural option compared to traditional pet food, aligning with the growing demand for pet health and wellness products.
North American consumers, including pet owners, have shown a preference for natural and premium products across various industries. Freeze-dried pet food falls into this category as it typically contains fewer artificial additives and preservatives. The emphasis on natural and premium products drives the demand for freeze-dried pet food in the region.
Freeze-Dried Pet Food Companies
The major global players in the market include Bravo Pet Foods, Primal Pet Foods, Steve's Real Food, Stella & Chewy's, LLC, Vital Essentials, Champion Petfoods, Stewart Brand Dog Food, Carnivora, K9 Natural, and Wisconsin Freeze Dried.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
During the COVID-19 pandemic, there was a surge in pet adoption as people sought companionship and emotional support while spending more time at home. According to the American Society for the Prevention of Cruelty to Animals (ASPCA), many animal shelters reported increased adoption rates in 2020. This rise in pet ownership likely contributed to an increased demand for pet food products, including freeze-dried pet food.
The pandemic prompted changes in consumer behavior, including a greater focus on health and wellness. Pet owners became more conscious of their pets' well-being and sought out healthier and higher-quality pet food options. Freeze-dried pet food, with its perceived nutritional benefits and natural ingredients, may have gained popularity as a result.
Key Developments
- In June 2023, Pawfect Pet Foods merges with Fresh for Paws to build upon momentum by extending its footprints beyond India and reaching more pet parents across the world.
- In February 2023, L Catterton, a leading global consumer-focused investment firm, announced that it has invested in Partner Pet, the top domestic premium freeze-dried pet food company in China. The investment, coupled with L Catterton's expertise in the pet food sector, helped Partner Pet to cement its leading position in the fastest-growing segments of the country's pet food market.
- In March 2023, Natural Balance, a pet specialty premium brand, and Canidae Pet Foods, a premium pet food producer, announced that they have entered into a definitive merger agreement to combine the two companies. Terms of the transaction were not disclosed.
Why Purchase the Report?
- To visualize the global freeze-dried pet food market segmentation based on process, grain type, pet type, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of freeze-dried pet food market-level with all segments.
- The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The Global Freeze-Dried Pet Food market report would provide approximately 61 tables, 56 figures and 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
