Enhanced Water Market Size
The Global Enhanced Water Market reached USD 5.3 billion in 2022 and is expected to reach USD 9.6 billion by 2030 and is expected to grow with a CAGR of 7.8% during the forecast period 2024-2031. The enhanced water market is experiencing significant growth as consumers increasingly seek out functional and flavored options for their hydration needs.
The market encompasses a wide range of products, including electrolyte water, alkaline water, vitamin-infused water, mineral water, and fitness water. With a focus on providing enhanced hydration, these beverages offer more than just plain water, catering to specific health and wellness preferences. The growing awareness of the importance of proper hydration and the desire for functional benefits have driven the demand for enhanced water market size.
As consumers continue to prioritize their health and seek out innovative beverage choices, the enhanced water market is poised for further expansion. The rising consumer demand for energy drinks that are cleaner and healthier has spurred the development of innovative products that blur the boundaries between enhanced water, hydration drinks, and energy drinks. This has resulted in the emergence of contemporary products that incorporate stimulants such as caffeine, guarana, ginseng, and taurine. These ingredients are traditionally associated with energy drinks but are being incorporated into beverages that aim to provide both hydration and a natural energy boost.
Market Scope
| Metrics | Details |
| CAGR | 7.8% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product, Distribution Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
The Growing Awareness Regarding the Adverse Effects of Dehydration on Health.
The enhanced water market is experiencing growth due to a growing awareness of the adverse effects of dehydration on health. As people become more conscious of the importance of staying hydrated, they are seeking alternatives to plain water that offer additional benefits. Enhanced water, with its fortified nutrients, electrolytes, or functional ingredients, provides a solution for those looking to replenish fluids while addressing specific health concerns.
For instance, on June 25, 2021, Voss Water, launched three enhanced waters designed to support active lifestyles. Dehydration can lead to various health issues, such as fatigue, headaches, impaired cognitive function, and even more severe complications in some cases. This awareness has led consumers to prioritize hydration and seek out beverages that not only quench thirst but also provide added benefits. Enhanced water products, with their targeted formulations and marketing messaging around hydration support, are capitalizing on this demand.
The Increasing Demand for Healthier and Cleaner Energy Drinks.
The rising demand for healthier and cleaner energy drinks is also having a positive impact on the enhanced water market. As consumers increasingly seek alternatives to traditional energy drinks that are high in sugar and artificial ingredients, they are turning to enhanced water as a healthier and more natural option. Enhanced water products offer the benefits of hydration along with additional functional ingredients such as vitamins, minerals, and antioxidants, providing a refreshing and nourishing beverage choice.
With the growing emphasis on health and wellness, the enhanced water market is experiencing a surge in demand as consumers recognize the potential of these beverages to provide a cleaner and more beneficial energy boost. This trend is expected to continue driving the growth of the enhanced water market as more individuals prioritize their well-being and seek out healthier energy drink alternatives.
The Presence of Alternative Products Hampering the Market Expansion.
The presence of alternative options, such as energy drinks, sports drinks, and health drinks, poses a challenge to the growth of the enhanced water market. These beverages belong to the broader category of function-specific beverages and offer additional health benefits, including increased energy, hydration, and probiotic support. The market is further affected by the availability of substitutes like plant-based waters, which provide similar health benefits as enhanced water enriched with functional ingredients. The wide range of options and availability of these substitutes are expected to hinder the growth of the enhanced water market as consumers have alternative choices that cater to their specific health and wellness needs.
Market Segment Analysis
The global enhanced water market is segmented based on product, distribution channel, and region.
In the Global Market of Enhanced Water, the Flavor Segment Holds the Largest Market Share.
The growing popularity of flavored enhanced water can be attributed to several factors. They offer a wide variety of flavors, ranging from traditional options like fruit flavors to more unique and exotic choices. This variety allows consumers to personalize their drinking experience and cater to their specific taste preferences and flavored water enhancers provide convenience and portability. They are typically available in small, compact bottles that can be easily carried in bags or pockets. This makes it convenient for individuals to enhance the flavor of their water on the go, whether they are at work, in the gym, or traveling.
The increasing focus on health and wellness has led to a demand for healthier beverage options. Flavored enhanced water often offer low or no-calorie options, making them attractive to those looking to limit their sugar intake while still enjoying a flavorful drink. For instance, on March 07, 2023, Vitaminwater launched two new flavors - ‘with love’ and ‘forever you’ - to its zero sugar lineup, plus an innovative reformulation for all six zero sugar flavors.
Market Geographical Share
North America Region Held the Largest Share in Enhanced Water Market.
In 2022, the enhanced water market in the North American region demonstrated its dominance, capturing a significant revenue share of over 45.5%. This strong market position can be attributed to the increasing emphasis on hydration, driven by the growing health and fitness trends observed in the region. As individuals prioritize their well-being, the consumption of enhanced water is anticipated to rise steadily. Furthermore, the rising interest of people in sports and other physical activities is expected to contribute to the expansion of the market in the region, as enhanced water products cater to the specific needs of active individuals. With these factors at play, the Americas region is poised for continued growth in the enhanced water market.
For instance, on September 18, 2021, Glucose Health, Inc. launched a new product GLUCODOWN enhanced water. It stands out as the first non-dairy beverage enriched with a specific type of soluble fiber that has demonstrated clinical efficacy in maintaining stable blood sugar levels. This innovative product addresses the growing need for convenient and effective solutions to support blood sugar control.
Enhanced Water Companies
The major global players in the market include ax water, BiPro USA, CORE Nutrition LLC, GREEN-GO LLC, H2rOse, JUST WATER, Karma Culture LLC, lalpina, Liquid Death Mountain Water, and Montane Sparkling Spring Water.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The COVID-19 pandemic has had a mixed impact on the enhanced water market. On one hand, the increased focus on health and wellness during the pandemic has driven consumer interest in functional and fortified beverages, including enhanced water, as people sought out hydration and additional benefits to support their immune systems.
However, the pandemic also brought challenges, such as disruptions in supply chains and distribution networks, leading to logistical issues and potential product shortages. Economic uncertainties and shifts in consumer spending habits may have affected the sales of premium-priced enhanced water products. Additionally, the closure of fitness facilities limited the opportunities for consumers to engage in active lifestyles, potentially reducing demand from fitness-oriented individuals. As the situation continues to evolve, the enhanced water market is expected to adapt to the changing consumer landscape and potentially explore new product innovations and marketing strategies to meet evolving demands.
By Product
- Flavored
- Plain
By Distribution channel
- Online
- Offline
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The U.K.
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On September 07, 2021, Glucose Health, Inc., manufacturer and distributor of nutritional beverages, launched GLUCODOWN enhanced water. This fiber has been clinically proven to assist in maintaining optimal blood sugar levels. Offering a unique and innovative approach, GLUCODOWN enriched water addresses the need for beverages that provide blood sugar control benefits.
- On October 22, 2021, Evian launched a new addition to its product lineup, evian+ enhanced sparkling water, as a response to the energy slumps experienced in the market. This innovative product is enriched with magnesium and zinc, which are known to support normal cognitive function. To cater to diverse taste preferences, evian+ is available in four enticing flavors: raspberry and ginseng, lime and ginger, grapefruit and basil, and cucumber and mint.
- On August 28, 2021, Nestlé S.A., a food and beverage company, acquired Essential Water, a water brand based in Washington. This acquisition adds global mineral and premium water brands, as well as functional water, to Nestlé's portfolio.
Why Purchase the Report?
- To visualize the global enhanced water market segmentation based on product, distribution channel, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of enhanced water market-level with all segments.
- The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The global enhanced water market report would provide approximately 93 tables, 109 figures and 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
