Global Ready-to-eat Popcorn Market is segmented By Product Type (Savory, Sweet, Others), By Distribution Channel (Online Distribution Channel, Offline Distribution Channel (Hypermarkets, Supermarkets, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Ready-to-eat Popcorn Market Size
Global Ready-to-Eat Popcorn Market reached USD 3.8 billion in 2022 and is expected to reach USD 6.1 billion by 2031 growing with a CAGR of 6.1% during the forecast period 2024-2031. The various savory and sweet flavors available in the ready-to-eat popcorn and the rising demand for the healthy snacks is driving the global ready-to-eat popcorn market.
The companies are launching new products are expanding their market. Few of the other business sectors are also expanding their market in the field of ready-to-eat popcorn. For instance, Harkins, a movie exhibitor in the Western U.S., was the first movie theatre company that expanded into ready-to-eat popcorn. In March 2023, the company announced its growing popularity in packed popcorn products with new flavours.
The increasing change in consumer eating habits, growing health awareness, and rising shift towards healthy snacking are increasing the expansion of global ready-to-eat popcorn. The changing lifestyles, increasing disposable incomes, and increasing consumption of ready-to-eat popcorn at home and public places are driving the growth of the market.
Ready-to-eat Popcorn Market Summary
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Metrics |
Details |
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CAGR |
6.1% |
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Size Available for Years |
2022-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (US$) |
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Segments Covered |
Product Type, Distribution Channel, and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
North America |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other vital Insights. |
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Ready-to-eat Popcorn Market Dynamics
The Growing Health Awareness Among People is Driving The Ready-to-Eat Popcorn Market Growth.
There is an increasing demand for convenient and healthy food products. The trend of healthy snacking is rising because of growing health awareness among people. The increased awareness among people regarding the health benefits of popcorn snacks is driving market growth. Popcorn is rich in vitamin B complex, and proteins. Health-conscious people are thriving for nutrients like fibre and antioxidants, which are high in popcorn, thus, fueling the market demand.
Consumers are rapidly adopting organic, vegan diets and are willing to stick to healthy diets. Taking this opportunity, the companies are manufacturing products to satisfy consumers’ needs. For instance, in July 2021, Husk, a vegan popcorn brand by Scottie Pippen, launched an organic popcorn line with Kale and Broccoli, coconut water, and matcha flavours.
Growing Demand for New Flavors Drives the Ready-to-Eat Popcorn Market Growth
The consumers are always hungry for new flavors in the food products. The growing interest in the flavor innovation among the consumers is raising the innovative product launches by the market players is driving the market. For instance, in August 2022, General Mills Convenience introduced cereal-flavoured popcorn, cinnamon toast crunch and cocoa puff flavours.
Most people are showing interest in trying new and innovative gourmet popcorn. Many people are willing to purchase new flavoured popcorn, encouraging producers to launch new flavours of bagged popcorn and expand their product lines. For instance, in September 2022, General Mills expanded its Trix cereal brand to the snacking sector with the launch of Trix Popcorn.
The High Competition In the Market Restrains the Growth.
The high competition is one of the major restraining factors of the global ready-to-eat popcorn market growth. The high acceptance and growing demand for the ready-to-eat popcorn from household and public sector end users has resulted in increased competition among the market players. In addition, to the existing market players, there are many new competitors emerging in the market. The frequent consumption of microwave popcorn is unhealthy.
The key market players started launching innovative products and increasing their market expansion, leading to increased competition among themselves. This makes it hard for people to choose among many brands and products. In addition, the price fluctuations of popcorn kernels, and the climatic factors interrupt the corn product leading to a difficult situation for the vendors.
Ready-to-eat Popcorn Market Segment Analysis
The global ready-to-eat popcorn market is segmented based on product type, distribution channel, and region.
In the Ready-to-Eat Popcorn Market, the Savory Segment Holds the Largest Market Share.
The global ready-to-eat popcorn market has been segmented by product type into savory, sweet, and others. The savory segment held the largest ready-to-eat popcorn market share of 48.8% in 2022 in the ready-to-eat popcorn market analysis report. The increase in the demand for the savory flavoured ready-to-eat popcorn among consumers is driving the segment’s growth.
The savory is the most common flavor in many food products. It is preferred among consumers of all age groups. In addition, the various innovative product launches by the key market players are boosting the segment’s growth. For instance, sea salt flavor is gaining popularity in the market. Taking this opportunity, PepsiCo, Inc. is leveraging this trend by offering its Smartfood Delight Sea Salt Popcorn.
Ready-to-eat Popcorn Market Geographical Share
North America Held the Largest Share of the Global Ready-to-Eat Popcorn Market.
The global ready-to-eat popcorn market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American ready-to-eat popcorn market held the largest market share of 38.6% in 2022 in the ready-to-eat popcorn market analysis. The rising consumer demand for the ready-to-eat popcorn is driving this region’s ready-to-eat popcorn market.
North American regions have higher production of corn in some states, such as Indiana and Nebraska, driving the region’s market growth. The availability of raw materials, increasing disposable incomes, the rising popularity of healthy snacking, and the increasing demand for conventional flavors in pre-popped popcorn are a few of the driving factors for the region’s ready-to-eat popcorn market.
Ready-to-eat Popcorn Market Major Key Players
The major global players in the market include Campbell Soup Company, Conagra Brands Inc., General Mills Inc., Intersnack Group GmbH & Co. KG, PepsiCo Inc., The Hershey Company, Diamond Food, KP Snacks Limited, Popcorn Indiana LLC, and Quinn Foods LLC.
COVID-19 Impact Analysis
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
COVID-19 pandemic had a negative impact on the ready-to-eat popcorn market. There were strict regulations across the world towards the lockdown, and this led to the closure of commercial and public spaces. The popcorn is highly in demand in the public gatherings such as movie theatres and carnivals. The shutdown of these places reduced the ready-to-popcorn production, demand, and consumption, negatively affecting the market growth.
Key Developments
- In February 2023, AMC Entertainment announced an exclusive launch of AMC's all-new microwave and ready-to-eat popcorn items.
- In January 2022, Yoki snack brand, developed a 100% natural popcorn-producing technology due to the increasing need for more quick, healthful, and ready-to-eat snacks in Brazil.
- In August 2021, PepsiCo Fruity Lay, introduced a new ready-to-eat popcorn snack featuring Cheetos.
Why Purchase the Report?
- To visualize the global ready-to-eat popcorn market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of ready-to-eat popcorn market-level with all segments.
- The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The Global Ready-to-Eat Popcorn Market report would provide approximately 53 tables, 46 figures and 165 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
