Edible Straws Market Size
Edible Straws Market is expected to reach USD 446.96 million in 2030, from its recorded value of USD 209.03 million in 2020, growing with a CAGR of 10.14% during the forecast period 2024-2031.
Edible straws are biodegradable structures produced from plant-based materials such as rice, wheat, fruits and vegetables, sugar and corn, and are intended for use in sipping beverages. These structures are designed to be consumed after use in drinking beverages. These drinking straws evolved as an effective alternative to plastic straws owing to its eco-friendly nature. Also, edible straws are beneficial to the consumer in terms of additional nutrition and aesthetic pleasure. The growing emphasis on adopting environmentally safer alternatives to plastic drinking straws is anticipated to drive the market growth over the forecast period.
Market Scope
| Metrics | Details |
| Market CAGR | 10.14% |
| Segments Covered | By Raw Material, By Flavor, By Application, By Distribution Channel, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | North America |
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Foodservice industry including hotels, restaurants and cafes evolved as the major end user of these products. These food establishments are using edible straws with beverages such as cold drinks, fruit juices, cocktail, milk and coffee based drinks among others. The market is largely fragmented with large number of suppliers operating with wide range of products catering the global customers. These manufacturers are focusing towards development of new flavors and adoption of new sustainable and economic raw materials that offer superior functionality without compromising on customer experience.
Rice and wheat evolved as the key categories by material accounting for 60% and 20% of the total market revenue respectively in 2020. Asia Pacific markets such as South Korea, China and Vietnam are leading the global market in production and consumption of rice-based straws owing to the vital role of rice in Asian cuisines.
Also, the growing trend of gluten-free products is another key factor likely to turn-around the market scenario over the forecast period. Wheat based edible straws are witnessing lowering interest from consumers owing to the high gluten content. Taste and longevity are the key purchasing parameters in edible straws.
Market Dynamics
Growth in foodservice industry driving the demand for drinking straws
The growth of foodservice industry is another key factor driving the growth of drinking straws industry. Edible straws is attaining significant attention in the industry owing to their environment-friendly and sustainable production practices. Foodservice industry was historically a major contributor to the drinking straws market accounting for over 75% of the sales volume. Hotels, Restaurants and Cafes (HoReCas) use straws in their dine-in food services for serving cold drinks and hot drinks. In bars, ice cream parlors, concession stands and fast-food restaurants different forms of straw may be used. Sales of straws in pubs, lounges, and hotels will benefit greatly, although remarkable development can be seen in the immediate future in restaurants and motels. Cafes, on the other hand, have in recent past reported average annual growth in straw sales. These are rapidly turning towards green alternatives in consumables including straws, plates, cups, trays and other cutlery to meet the changing regulations in the industry and meet the sustainable growth standards. Edible straws evolved as the preferred choice of drinking straws owing to their high consumer appeal. These are gaining high traction particularly among young customers owing to their luscious flavor. Growth in demand in the institutional sector, especially in corporate environments, also appears optimistic. Further, manufacturers can highlight health prospects of edible straws for greater penetration in the education and healthcare sectors
Market Segmentation Analysis
Raw Material
A ban on plastic straws would certainly cause an inconvenience for many as they have become a near necessity in daily life. The latest and greatest alternative to the plastic straw is the rice straw. The market value for edible rice straws is likely to grow from USD YY million in 2020, to USD 280.67 million in 2028, growing with a CAGR of 11.02% during the forecast period.
Rice straws contain two main ingredients: Rice flour and tapioca starch. All ingredients are 100% raw and natural without any chemicals. Rice is first cleaned, steamed at a high temperature, and blended with the tapioca starch. Using rice flour is beneficial because it is gluten-free and contains Vitamin B and dietary fiber. Tapioca starch is extracted from the cassava root, a tuber native to South America, and helps form the sturdiness of the straw.
Rice straws could be more eco-friendly than paper and metal straws because they are made from organic materials and are safe to eat. Consumers don’t have to worry about digesting harmful chemicals. Rice straws don’t get soggy easily. They can maintain their shape for three to four hours in cold drinks and thirty to sixty minutes in hot beverages. They also don’t affect the taste of drinks. Moreover, rice straws have the advantage of being completely harmless to the environment, while retaining their durability when immersed water.
Vinastraws, Equo, Straw the Line NZ, Smaart Eats and NLYTech Biotech are some of the key players offering edible rice straws. NLYTech Biotech is capable of producing 2.4 million rice straws from its new manufacturing plant in Malaysia. Yeonjigonji is one of the key suppliers of rice straws to small cafes, and has signed contracts with major department stores, hypermarkets and hotels in South Korea. In September 2020, Smaart Eats introduced edible Smaart Rice Straws in the Indian market.
Market Geographical Share
North America is one of the key regions of the global edible straws market. North America is estimated to account for a share of 46% in total dollar sales in 2020. The North America edible straws market is estimated to grow with a CAGR of 10.46% during the forecast period, reaching USD YY million in 2028, from its recorded value of USD YY million in 2020.
The demand of edible straws in North America is expected to increase due to growing consumption of the beverages, cold and soft drinks among the people and rising consumers spending in this region. In North America, children consume an average of over 30 gallons of sugary drinks every year which propels the edible straws market.
North America has the highest consumption of sugar-sweetened beverages with estimated of around 61% from West, 67% from South, 59% in the Midwest and the highest 68% from Northeast.
Moreover, rising usage of the edible straws at household level with increase in the consumption of sugar-sweetened beverages of the United States people have propelled the demand for the edible straws market in the country. The United States held highest market revenue share of 76% in the year 2020.
Furthermore, many countries in the United States such as California, Oregon, New York, Washington DC and Seattle have banned plastic straws. This is expected to drive the usage of edible straws in the country.
Starting January 1, 2019, full-service restaurants in California were required to only provide plastic straws upon request. Oregon’s Senate passed a measure on April 11, 2019 requiring restaurants to provide customers with straws only upon request.
