Edible Flowers Market Size, Share, Industry, Forecast and outlook (2024-2031)

Edible Flowers Market is Segmented By Flower Type (Rose, Hibiscus, Jasmine, Marigold, Lavender, Pansies, Others), By Application(Foods, Beverages, Others), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

The Edible Flowers Market report analyzes the global market size, shares, recent trends, competitive intelligence, and future market outlook. Edible flowers are used as decorative and flavor-enhancing elements in various culinary applications. The market is driven by the growing demand for visually appealing food and beverages, the rising popularity of gourmet and specialty cuisines, and the increasing awareness of the health benefits of edible flowers. In the Asia Pacific region, the Edible Flowers Market is experiencing rapid growth. Key players in the market include Marx Foods LLC, Fresh Origins LLC, Gourmet Sweet Botanicals, and other prominent players.

The flowers that are certified suitable for human consumption are referred to as edible flowers. There is a broad range of forms, sizes, and colors of edible flowers. Several are cultivated as annual plants that carry out their lifespan in one producing season and they are comfortable to cultivate in raised beds, garden beds, and different containers. Edible flowers are also utilized to garnish foods and decorate various dishes. Flowers are part of many regional cuisines, including European, Asian, and Middle Eastern cuisines.

Edible Flowers Market Scope

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Edible Flowers Market Dynamics

The global edible flowers market is projected to register significant growth, due to changing eating patterns of customers and the growing acceptance of international cuisines. Furthermore, these flowers provide several health benefits, as they are a rich source of vitamins E, A, and C among others. Several edible flowers are high in antioxidants and iron, which help to inhibit cell damage and increase the digestion system. Edible flowers are utilized in many desserts, salads, and bakery products including cookies, and cakes, to add flavor to the product. The rising adoption of edible flowers to improve the flavor, and garnishing of food is projected to boost the growth of the global edible flower market. Such flowers are helpful to cure skin-related problems including pimples and improve the texture of the skin which is projected to fuel the demand of the global edible flowers market. Furthermore, the inclination towards plant-based food and a healthy lifestyle is estimated to enlarge the growth of the market. 

COVID-19 Impact on Edible Flowers Market Growth

The market witnessed a negative impact 

There was a decrease in demand for edible flowers during the pandemic as edible flowers are widely utilized in the HoReCa sector. Various hotels and restaurants across the globe were closed due to the implementation of the lockdown. There was decreasing food business across the globe owing to the lockdown imposed in many countries. People chose to stay at home for a few months to control the further spread of corona and prefer to eat in-house food. Moreover, various stores were closed due to the imposition of strict guidelines across countries. However, people are becoming more aware of its health and food, and most of them are choosing to eat fresh and homemade food to increase immunity and avoid further health problems. 

Edible Flowers Market Segment Analysis

By flower type, the hibiscus segment dominates the global edible flowers market owing to various applications of hibiscus such as jam, tea, salads, and relishes. Moreover, hibiscus is well recognized due to its medicinal and culinary applications. Several people drink hibiscus tea due to its medicinal benefits. Various studies reveal that hibiscus helps to decrease cholesterol levels and blood pressure, and much research is going on to understand the benefits of hibiscus on heart health. Hibiscus is known to have a cooling effect, great for warm weather. Several hibiscus species survive, but the highly widespread edible variety is referred to as Hibiscus sabdariffa or roselle. 

Edible Flowers Market Geographical Share

By geography, Europe accounted for the largest share in 2020 and is anticipated to be the dominating regional market within the projected year. A significant rise in the consumption of edible flowers in the region due to their medical benefits is expected to drive market growth. Additionally, the region has huge cultivation of the oldest types of plants including rose, and apple blossom which provides several manufacturers easy access to raw materials. Asia Pacific market is projected to register significant growth, due to the rising adoption of edible flowers for decorating dishes and garnishing food in hotels and restaurants. The development of the restaurant industry in the Asia Pacific is anticipated to propel the growth of the market in the region. Furthermore, the rapid rise in the food and beverages industry is estimated to fuel the demands of the edible flower market.

Edible Flowers Companies and Competitive Landscape

The global edible flower market is competitive with the presence of several local and global players present in the market. Some of the major players in the market include Nouvelle Fresh, Agriver Ltd, Sainsbury's, Herbs Unlimited, Cottage Botanicals, J&P Park Acquisitions Inc., Maddocks Farm Organics, Herbs Unlimited, Fresh Origins, Nurtured in Norfolk, Petite Ingredient, among others. They have increased the market through their product offerings. Constant invention to launch innovative products, with innovative technology is the major competitive factor in the market. For instance, in June 2017, Sainsbury’s launched a new array of edible flowers to mark British Flowers Week and respond to the growing demand for social-media-worthy recipes.