Dried Fruit Snacks Market Size, Share, Industry, Forecast and outlook (2024-2031)

Dried Fruit Snacks Market Size

The Global Dried Fruit Snacks Market reached US$ 501.2 million in 2022 and is expected to reach US$ 867.6 million by 2030 and is expected to grow with a CAGR of 7.1% during the forecast period 2024-2031. The demand for dried fruit snacks has grown over time due to the popularity of nutrient-dense packaged foods and the widespread use of dried fruit in the dairy, bakery, snack, and confectionery sectors. 

Global Dried Fruit Snacks Market are high in nutrients and support the body's overall health and immune system. Some of these snacks have a high nutritional value and are free of sugar. The demand for healthy yet delicious products has grown as consumers become more health-conscious. The production of dried fruit snacks typically involves selecting ripe and high-quality fruits, washing them to remove any dirt or impurities, and then subjecting them to the drying process. The drying methods remove most of the water content from the fruits, reducing their moisture levels to extend their shelf life. The market for dried fruit snacks is being driven by changing consumer preferences for healthy and nourishing foods due to an increase in obesity and an aging population. For instance, many consumers now prefer dried fruit snacks as a guilt-free indulgence instead of candies or chips. The demand for organic and non-GMO dried fruit snacks has also increased, catering to health-conscious consumers.

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Market Dynamics

Increasing Consumption of On-The-Go Snacks is Driving the Dried Fruits Snacks Market

Modern lifestyles are becoming increasingly hectic, with people often juggling multiple responsibilities and having limited time for sit-down meals. As a result, there is a growing demand for convenient, portable snacks that can be consumed while on the move. Dried fruit snacks, with their lightweight and non-perishable nature, perfectly fit this need.

Alongside the demand for convenience, there is a growing emphasis on health and nutrition. Consumers are seeking snacks that not only offer convenience but also provide nutritional benefits. Dried fruit snacks, with their natural sugars, fiber content, and nutrient density, align with this health-conscious trend. They are perceived as a healthier alternative to many processed on-the-go snacks, such as chips or candy bars.

Clean Labelling and the Increased Utilization of Natural Ingredients are Expected to Drive the Dried Fruits Snacks Market 

Growing consumer demand for clean-label products, which are perceived as healthier and more natural. Clean labeling refers to the use of simple, recognizable ingredients without artificial additives, preservatives, or excessive processing. Dried fruit snacks, made from fruit with minimal processing, often align with this clean labeling trend. According to a survey conducted by Nielsen, 73% of global respondents reported being willing to pay more for products with transparent and clear ingredient lists.

Millennials and Gen Z consumers are particularly inclined towards clean labeling and natural ingredients. They value transparency, sustainability, and ethical sourcing practices. These demographic groups are driving market trends and influencing the demand for clean-labeled products, including dried fruit snacks. A study by Deloitte found that 83% of millennials are more likely to purchase products with natural and organic ingredients.

Inflated Costs Associated with Dried Fruits are Hindering the Dried Fruit Snacks Market Growth

The process of drying fruits involves various costs, including energy consumption, labor, and equipment. Depending on the drying method used (such as air drying, sun drying, or using dehydrators), the costs associated with drying can be significant. The expenses involved in the drying process contribute to the overall production costs of dried fruit snacks, potentially impacting their pricing and profitability.

Dried fruits are often produced from fresh fruits that are harvested during specific seasons. Seasonal availability can affect the supply of fresh fruits and lead to price fluctuations. Additionally, the cost of harvesting, transporting, and processing fresh fruits can also impact the overall cost of dried fruits. These costs can pose challenges for manufacturers in maintaining consistent supplies of dried fruits throughout the year and may result in higher prices for dried fruit snacks.

Market Segmentation Analysis

The global dried fruit snacks market is segmented based on fruit type, nature, form, end-user, and region.

Organic Segment Accounted for the Highest Share of the Global Dried Fruit Snacks Market

Consumer awareness and demand for organic food products have been on the rise in recent years. This trend is driven by factors such as a preference for natural and chemical-free ingredients, concerns about the environment, and a focus on personal health and well-being. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), the total organic farm production in 2021-22 was 3430735.65 MT. As a result, the organic segment within the dried fruit snacks market has experienced significant growth.

Organic dried fruit snacks are produced following specific standards and regulations set by certifying bodies in different countries. These standards typically prohibit the use of synthetic pesticides, genetically modified organisms (GMOs), and chemical fertilizers in the production process. The organic certification assures consumers that the product has been produced by these standards, further driving the demand for organic dried fruit snacks.

Market Geographical Share

The North America Region Held the Largest Share of the Dried Fruit Snacks Market

North America is anticipated to be one of the most important regional markets for dried fruit snacks. Customers' shifting eating patterns, such as snacking in between meals or in place of meals, and a rise in interest in healthy substitutes, are predicted to boost demand for the product in this region. According to Commercial Dehydrators, almost 4 million tons of dehydrated fruit were consumed up to the end of 2020 in Canada.

North America has witnessed a strong emphasis on health and wellness, with consumers seeking out products that align with their dietary and lifestyle choices. Dried fruit snacks, often considered a healthier alternative to traditional snacks, have gained popularity due to their natural sugars, fiber content, and nutrient density. The growing health and wellness trends in North America have supported the demand for dried fruit snacks.

Companies and Competitive Landscape

The major global players in the market include PepsiCo, Annie's Homegrown, Inc., Parle Products Pvt. Ltd., Patanjali Ayurved, Britannia, The Kraft Heinz Company, Kellogg Co, ITC Limited, Kambly SA, and Mondelez International.

COVID-19 Impact on Market

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis

Covid-19 Impact:

The demand for dried fruit snacks has increased due to the COVID virus's spread as people are more aware of the value of consuming wholesome foods. Demand for dried fruit snacks is anticipated to increase during pandemic-induced lockdowns due to the use of online channels for bulk purchases of products and snack substitutes. Future dried fruit snack market growth is anticipated to be supported by improved supply chain movement.

By Fruit Type

• Raisins
• Dried Apricots
• Dried Berries
• Others

By Form

• Slices & Granulates
• Powder
• Whole Dried Fruits

By Nature

• Organic
• Conventional

By End-User

• Food Processing Industry
• Food Service Providers
• Individual

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In August 2021, Solely, the reimagined organic fruit jerky and dried fruit and vegetable brand known for its delicious, award-winning, snacks with simple ingredients, continues its growth in 2021 by expanding its distribution to over 18,000 points of distribution, at retailers in various channels, such as CVS, Sprouts, Costco, Food Lion, Giant Foods, Wegmans, Market Basket, Speedway, Hudson News, and many more.
• In July 2020, Importaco is buying 51% of family-owned Besana for an undisclosed sum. The agreement will strengthen the enlarged company’s presence in natural food products, reinforce its competitive position as ‘the leader’ in European nuts and dried fruit, and consolidate its international reach.
• In May 2023, Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has today announced a new partnership with The Hershey Company, an industry-leading snacks company, for a line of sweet treats made from real fruit. The new snack line features a delicious chocolate experience with Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, surprising your taste buds with sweet flavors.

Why Purchase the Report?

• To visualize the global dried fruit snacks market segmentation based on fruit type, nature, form, end-user, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of dried fruit snacks market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global Dried Fruit Snacks market report would provide approximately 69 tables, 67 figures and 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies