Market Overview
Global Deodorant Market is growing at a CAGR of 8.9% during the forecast period 2024-2031
Deodorants are used to remove and prevent body odor by applying the liquid directly to the body or clothes. It is also used to prevent sweat presence by interacting with the human body's sweat glands. Deodorants can be applied on the armpits, neck, feet, and other body areas, prone to increased sweating.
Market Scope
| Metrics | Details |
| Market CAGR | 8.9% |
| Segments Covered | By Product Type, By Packaging, By Distribution Channel, By End-User, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other vital insights. |
| Fastest Growing Region | Asia Pacific |
| Largest Market Share | North America |
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Market Dynamics
The rising temperature concerns and global warming create odor issues. The increasing demand for new and innovative scented products among millennials is expected to drive the deodorant market growth. Moreover, the growing number of infections and allergies related to the deodorant's ingredients on the human body are the major restraints for development during the forecast period.
The inclination of consumers toward organic deodorants opens profitable avenues.
Functionality, long-last protection, and scents are the main benefits of deodorants for consumers. Organic deodorants have gained significant popularity due to growing awareness regarding aluminum salts' harmful effects, especially among female consumers. The rapid growth in the demand for plant-based and hygiene products adds value to organic deodorants' market growth. These deodorants are formed based on natural formulations, and they minimize the risk of harmful effects of chemicals on the human skin, particularly in the underarm skin. The rising popularity of deodorant natural formulations helps maintain the body's moisture levels and natural pH. Besides, deodorants made with botanical/natural oils are gaining popularity among sensitive skin consumers. Therefore, these key trend parameters are expected to drive deodorant demand in the global market during the forecast period.
Attractive designs & packaging allure deodorant consumers
The versatility of deodorants' functionality and functionality has been a central aspect of product manufacturing and marketing in the past few years. Their consumers are witnessing a growth in their purchasing power, which leads them to invest in luxury items and attractive products. This leads deodorant brands to tweak designs and packaging materials to chart new growth opportunities in the deodorant market. Therefore, the market witnessed a large number of launches focused on attractive designs and innovative packaging styles. It is expected that these aspects can be proven as a pivotal factor in product differentiation in the competitive deodorant market. A growing number of consumers were aware of the sustainable packaging concept for deodorants, thus creating brand scope to increase their product reach in the global market.
COVID-19 Impact on Market
The COVID-19 virus outbreak has resulted in the closure of the international border. Key geographies have restricted their import-export of many consumer goods products categorized under non-essential categories such as cosmetics and personal care products. Moreover, supply chain disruptions directly impact travel and trade restrictions, which are expected to create a large gap in demand and supply. The retail outlet closures due to lockdown restrictions negatively impact the growth of the global deodorant market. Moreover, the reduction in consumer preference for upholding grooming standards due to facing stay-at-home conditions due to the coronavirus outbreak is expected to negatively impact its growth.
Market Segment and Shares
The deodorant market has been classified into spray, roll-on, stick, and others based on the product type.
The spray segment accounted for the highest market share in the global market.
In 2019, the spray technology segment was expected to account for the largest share due to the rising consumer preference for the dry instantly concept, reducing the risk of strains on clothes. Also, spray deodorants are not sticky or wet compared to other alternatives. It is expected that spray-type deodorants also account for the highest growth rate in the global market owing to their feature not to leave debris or flake on the skin, which enhances their attraction among consumers globally.
Based on the packaging, the deodorant market has been classified into metal, plastic, and others.
The metal segment dominated the global deodorant market in 2019
In 2019, the metal segment dominated the deodorant market in terms of value due to its durability and easy recycling feature. It is also expected that metal packaging will grow with a significant CAGR near the forecast period.
The plastic packaging segment is expected to hold a prominent share of the global deodorant market due to its easy availability and limited manufacturing cost. However, the strict regulations related to plastic recycling are expected to restrain the market's growth during the coming period.
Market Geographical Analysis
Based on geography, the study analyzes the global market's deodorant market, including North America, South America, Europe, Asia-Pacific, and the Middle East & Africa.
Europe leads the global market throughout the forecast period.
Europe is anticipated to account for the largest share of the global deodorant market in 2019 and is estimated to lead the market throughout the forecast period. Germany, France, and the UK are expected to increase the region's product demand and consumption significantly. Some of the product launches in Europe are from UK-based deodorant companies such as Elsa's Organic Skinfoods Ocean Natural Deodorant Crème.
Although Asia Pacific accounts for the highest CAGR in the market due to rising individual disposable income and growing urbanization, and the region's overall population rise.
Companies and Competitive Landscape
The deodorant market is highly competitive, owing to the presence of big food brands. The key deodorant players which are contributing to the growth of the global market include Unilever, Avon Products, Inc., L'OCCITANE Group, Beiersdorf Global AG, L'Oréal S.A., Henkel AG & Co. KGaA, Procter & Gamble, Dove, Adidas, Old Spice, Mary Kay Inc., Shiseido Group, Shanghai Jahwa United Co., Ltd, Jiangsu Longliqi Group Co., Ltd, and Intercos Technology (Suzhou SIP) Co., Ltd, among others. The major players are adopting new product launches and innovation strategies for the global deodorant market growth.
Unilever
Overview: Unilever Plc is one of the leading consumer goods companies that provides fast-moving consumer goods worldwide. The company's main brands include Axe & Lynx, Dove, Becel & Flora, Blue Band, Hellmann's, Knorr, Lipton, Lux, Omo, Heartbrand Ice Creams Rexona, Sunsilk, and others. It operates primarily in three regions, namely, Asia, Europe, and the Americas.
Product Portfolio: The company's portfolio comprises personal care: skincare products, hair care products, deodorants, and oral care products. Also, it offers food products, home care, refreshment, and personal care, among others.
