Cheese Powder Market Size, Share, Industry, Forecast and outlook (2024-2031)

Cheese Powder Market is segmented By Type (Cheddar, Parmesan, Mozzarella, Blue Cheese, Romano, Others), By Application (Bakery and Confectionery, Sweet and Savory Snacks, Dips/Dressings/Dry Mix/Sauces, Ready to Eat, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Cheese Powder Market Overview

[150 Pages Report] Cheese Powder Market size is projected to reach USD billion by 2030, with growth at a CAGR of 6.7% during the forecast period.

Rising consumer focus on nutritional values offered by the product, such as low calories and high proteins and vitamins, is projected to impact the market positively.

Cheese powder may be used as a substitute for solid cheese. Fat and salt content are lower in powder form than in solid molecules, and they can be stored for longer periods. Cheese powder is a substitute for hard cheese, due to its convenience in handling, shelf life, and storage. Manufacturers are introducing flavors of cheese powder, to gain a higher market share. It is widely used in food and beverages as a flavoring agent. Cheese, whey, salt, and anti-caking ingredients make up a high-quality cheese powder.

Cheese Powder Market Scope

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Cheese Powder Market Dynamics and Trends

Increasing demand for convenience food products is driving the market

One of the major drivers for the cheese powder market is the rising demand for convenience foods. Soups, snacks, sauces, frozen products, and ready-to-eat meals are among the major industrial consumers of cheese powders. The use of cheese powder surged in household food preparations, particularly across Europe and North America, due to consumer demand for dairy formulations. Major food processors are highly interested in using cheese as an ingredient in a broad range of recipes, including pizza, burgers, pasta, salads, sandwiches, appetizers, bread, soups, and sauces. Increased cheese powder consumption across the food manufacturing, food service, and catering service is another factor contributing to the growth of the cheese market globally.

Additionally, the rising number of western food outlets in developing countries across the Asia-Pacific region, as well as their increased consumption of cheese-based products, are contributing to the growth of the cheese powder market. According to the Department of International Trade, exports of British cheese into Asia in 2018 reached USD 68.96 million, which is 10% of total cheese exports value. The product finds a spectrum of applications across food & beverages along with consumer changing tastes resulting in a preference for convenience foods has proliferated the product demand. Additionally, the rising number of western food outlets in developing countries across the Asia-Pacific region, as well as their increased consumption of cheese-based products, are contributing to the global cheese powder market growth.

However, some volatile flavor compounds such as diacetyl and dimethyl sulfide may be lost during the process of converting cheese to a cheese powder, which is essential to cheese flavor and may inhibit demand and growth in the global cheese powder market. In contrast to hard cheese, the price of cheese powder is also high, which can cause the consumer's buying criteria to be redirected and restrain the growth of the global cheese powder market.

Cheese Powder Market Segmentation Analysis

Cheddar cheese segment dominated the market, accounting for XX% of global sales

Cheddar cheese is a hard, ripened cheese with a long shelf life that has become popular due to its distinct flavor, aroma, and taste. It has widely popular in Europe and North America. The growing demand for speciality and premium flavours is expected to accelerate this segment's growth. Cheese manufacturers focus on providing personalized flavors in the cheddar cheese powder segment, ranging from sweet and buttery to savory flours. Also, manufacturers are exploring innovative ingredients to develop new flavor profiles and product offerings. DSM - a science-based company in Health, Nutrition and Sustainable living, introduced a portfolio of seven cultures for creating mature and unique taste in this segment. In the coming years, cheese manufacturers predict that cheddar cheese sprinkled with chili and ghost pepper is expected to be an everyday product by 2025.

On the other hand, the application of cheddar powder in snacks is expected to contribute to a significant market revenue share of XX% in the year 2020. Because of rising per capita disposable incomes, sales grew more than two times faster in developing regions, creating a potential opportunity for the industry. Snacks as meal replacements are becoming more common in developing regions as the working-class population increases. According to SPINS data, more than 90 per cent of adults snack regularly, and the industry presents enormous opportunities for product manufacturers. Because of their clean labels and whole food ingredients, key snacks such as yogurt, protein bars, and hummus are expected to drive the growth of the cheese powder market's snacks segment.

Cheese Powder Market Geographical Share

Snacking centre expansion in APAC to increase cheese powder consumption

Due to the high demand for fast food, international food chains are rapidly expanding their Asia Pacific operations. As a result, there has been an increase in Italian and Mexican cuisine consumption, which almost always includes cheese-based dips, dressings, and sauces. Powdered and grated cheeses account for the majority of Chinese cheese imports. This illustrates that most cheese consumption in China occurs in powdered and grated forms in processed foods. Major dairy processors are expanding their cheddar business in countries like China and India. In these countries, consumers have developed a taste for cheddar flavor, which has grown in popularity over recent years. This trend, combined with the rising snack market in China and India, creates a suitable environment for the cheese powder market to expand.

Moreover, North America contributed to a market revenue share of XX%, owing to consumer appetite towards cheese in the U.S. and Canada. According to USDA Dairy Consumption statistics, per capita, cheese consumption in the United States increased from 38.5 pounds in 2016 to 39 pounds in 2017. The change in consumer preference towards prepared foods can be attributed to the country's annual rise in cheese consumption. The region's cheese powder market is growing owing to the country's increasing cheese production. According to the International Dairy Foods Association, cheese production in the United States increased by 1.5 per cent from 12.64 billion pounds in 2016 to 13.02 billion pounds in 2017.

COVID-19 Impact on the cheese powder market owing to the pandemic

During a recent international research study, consumers said that their consumption of cheese has increased since they have been spending more time at home during the pandemic. Globally, more than a third (36%) of participants report their consumption has increased, with just 6% saying it has gone down. The highest reported increase is in yellow cheese, with 39% globally saying they are eating more. The lowest increase is a white cheese, but even for this, 29% of consumers globally say they are eating more. Geographically, increased consumption is highest in the Asia Pacific where 50% report an increase in consumption, and Greater Middle East & Africa where 44% say they are eating more cheese.

However, due to a dramatic change in market dynamics, the cheese industry encountered a sudden disruption during the outbreak of the COVID-19 pandemic. Lockdowns around the world have caused the foodservice industry to shut down, reducing demand for all packaged foods dramatically. Cheese prices are projected to decline as demand for higher-value products decreases. The increased purchasing of low-cost cheese varieties at wholesale rates from retail outlets for home cooking, on the other hand, is expected to put the supply chain back into equilibrium. The global market is expected to grow in the coming years as the foodservice industry re-establishes itself and cheese manufacturing capacities are renewed after the pandemic. Due to the foodservice lockdown, wholesale cheese orders from Saxelby Cheesemongers, a New York-based company, fell by 70% over the night.

Cheese Powder Market Companies and Competitive Landscape

The industry is highly competitive. The constant change in customer tastes and the simple availability of raw materials provide a range of opportunities for new entrants. Factors including territorial market size, competition intensity, capacity and demand growth, labor supply, and local infrastructure are expected to affect this market's final product distribution. Some of the major players in the global cheese powder market are Dairi Concepts, Kerry Group, All American Foods, Blue Grass Dairy, and Lactosan A/S. Companies are directly involved in retailing their products through supermarkets, e-commerce and hypermarket. Manufacturers have also been forced to develop new cheese powders in response to consumer demand for clean labels and organic ingredients. Sustainable and organic cheese powders have also been added to the market by some manufacturers. Land O'lakes, Inc, a manufacturer of dairy ingredients, released a line of organic cheese powders in 2017.