Bone and Joint Health Supplements Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Bone and Joint Health Supplements Market is segmented By Type (Vitamin D, Calcium, Vitamin K, Glucosamine), and By Region (North America, Europe, South America, Asia Pacific, The Middle East, And Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

The Bone and Joint Health Supplements Market is estimated to reach at a CAGR of 6.6% during the forecast period (2024-2031). 

Bones are an important part of the human body that protects organs and gives a defined body structure. Bone health and care is vital for better physical health. Calcium is the most vital nutrient for strong bones. In addition, supplementation of these nutrients helps to enhance bone and hoint health, relieve joint pains, improve joint mobility, and slow arthritis. An average person tends to lose bone density with ageing.  The deficiency of vitamin D, calcium, and other essential nutrients in food is a major cause of bone-related diseases. Thus, supplements are prescribed by doctors to treat and prevent these diseases in the early stages. Bone and joint health supplements are the supplements given to people to deal with chronic joint pain in their knees, hands, elbows, shoulders, and elsewhere. In most cases, this is caused by the most common type of arthritis and osteoarthritis. Pain relievers such as acetaminophen (Tylenol) or nonsteroidal anti-inflammatory drugs, such as ibuprofen (Advil), are usually the first choice for joint pain relief.

Bone and Joint Health Supplements Market Summary

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Bone and Joint Health Supplements Market Trends

The global bone and joint health supplements market is expected to witness substantial growth during the forecast period. Market growth is driven by increasing demand for dietary supplements from the geriatric population. The bone and joint health supplements market is anticipated to witness significant revenue growth over the forecast period, owing to a rise in the population of baby boomers along with increasing lifestyle diseases. The geriatric population is the prime target audience for bone and joint health supplement manufacturers, worldwide. Rheumatoid arthritis is one of the most common autoimmune diseases faced by the global population. The rising number of patients with osteoporosis and rheumatoid arthritis is leading the manufacturers to produce collagen-based candies, supplements, and drinks, which, when orally consumed, deliver sufficient results. The ageing process naturally makes consumers aware of their bone health. The growing trend of people involved in various fitness, sports, and adventurous activities has propelled the demand for such supplements. The change in lifestyle and eating habits have significantly contributed to the bone and joint problem in several people and therefore augments the bone and joint health supplements market.

Growing Demand for Health Supplements

With the increase in health consciousness, consumers prefer the intake of bone and health supplements as a preventive measure. The bone and joint health supplements market is primarily driven by the growing demand for dietary supplements from the geriatric population. Increasing health awareness and growth in disposable income has influenced consumers to adopt healthy lifestyles accompanied by dietary supplements. Additionally, companies are focused on launching new dietary supplements to prevent diseases, treat nutritional deficiencies, and also to enhance the general well-being of consumers. Moreover, with rising disposable income and increasing awareness about health, consumers are spending on such dietary supplements to keep themselves fit and healthy. Also, the consumption of ready-to-eat nutrients is steadily increasing due to the desire of consumers to achieve the required nutrition level. Due to lack of nutrients in food or some health issue that resists the nutrients, consumer segments such as sportspersons, people from the fitness industry, the geriatric population, and people with short-term bone and joint disorders are the major consumers of the product segment. Supplements such as calcium, magnesium, and vitamins are mainly used by the sports and fitness industry, among other end-users, to fortify bones and joints. Increasing adoption of ready-to-eat nutritional supplements is one of the key trends behind the growth of this market.

Increase in Demand From The Ageing Population

There is an increase in demand from the ageing population that is highly susceptible to bone injuries and fractures. The geriatric population is the target audience for bone and joint health supplement manufacturers across the globe. Rheumatoid arthritis is one of the most common autoimmune diseases faced by the global population. The rising number of patients with osteoporosis and rheumatoid arthritis is leading the manufacturers to produce collagen-based candies, supplements, and drinks, which, when orally consumed, deliver sufficient results. The rise in the cases of arthritis, gout, knee replacement surgeries, and other joint-related medical cases such as joint replacement surgeries in the adult and geriatric population along with the growth of the sports and fitness industry is driving the growth of the joint supplement segment in the market. The ageing process naturally makes consumers aware of their bone health. Moreover, the ageing population is aspiring for ease of movement and joint comfort, and this has given a substantial push to the market studied.

COVID-19 Impact Analysis on Bone and Joint Health Supplements Market

COVID-19 pandemic has significantly affected the global economy in many terms, such as directly affecting production and demand, supply chain disruption, and financial impact. The COVID-19 has uplifted the market studied in a way that ensures a long-term reliance of consumers on bone and joint health supplements. As hospitals are filled by Covid-19 patients, therefore, elective surgeries have been cancelled or indefinitely delayed which is leading consumers toward immediate alternatives such as medications or supplements to ensure proper health, increasing the demand for associated industries including bone and joint health ingredients.

Bone and Joint Health Supplements Market Segmentation Analysis

Based on the type, the bone and joint health supplements market has been classified into vitamin D, vitamin K, calcium and glucosamine.

Glucosamine Dominates the Bone and Joint Supplements Market

Glucosamine is a supplement that has seen huge growth due to its potential role in reducing symptoms of Osteoarthritis (OA) with minimal side effects. Glucosamine is used to provide the building blocks which is needed to support the growth, repair, and maintenance of cartilage within joints.
Furthermore, the geriatric population are focusing more on plant-based herbal ingredients in food in contrast to animal-derived ingredients.

Bone and Joint Health Supplements Market Geographical Share

Based on geography, the study analyzes the bone and joint health supplements market in the global market, including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

The United States Accounts a Substantial Share In North America Bone And Joint Supplement Market

The healthcare expenditure in the US is increasing every day, with the growing aged population, advanced pharmacies distribution channels, advanced technology, better medical facilities, and an increase in the number of insured people. Moreover, these factors are increasing the bone and joint health supplements market in the country. In addition, calcium is one of the most in-demand supplements among women in the US, with arthritis cases, a growing aged population, and other bone and joint diseases. There has been an increase in incidences of lifestyle diseases, due to hectic schedules, as well as changing lifestyle patterns. Thus, the consumer's preferences are also changing. The World Health Organization (WHO) has projected that almost 14 million in the US alone will be suffering from osteoporosis. In 2017, it was observed that more than 200 million people suffered from osteoporosis. These staggering figures have given significant momentum to the market growth.

Bone and Joint Health Supplements Market Companies and Competitive Landscape

The bone and joint health supplements market is fairly competitive, owing to the presence of big brands. Also, the market is highly fragmented due to the presence of several large and regional players. The key bone and joint health supplements players which are contributing to the growth of the global market include Amway, Vitascience, Procter & Gamble, Bayer AG, Reckitt Benckiser Group plc, Xtend-Life and others. The market players are engaging in product innovation, portfolio diversification, agreements, expansion, and acquisition strategies to ensure a significant market position and gain a competitive edge.

Amway

Overview:

Amway is an American based multi-level marketing (MLM) company that provides beauty, health and home care products. The company was incorporated in 1959 by Jay Van Andel and Richard DeVos and the company is based in Ada, Michigan. Amway and its sister companies reported sales of $8.4 billion in 2019. The company conducts business through a number of affiliated companies in more than a hundred countries and territories. It has been investigated in various countries and by institutions such as the Federal Trade Commission (FTC) for alleged pyramid scheme practices, but it has never been found guilty, though it has paid tens of millions of dollars to settle these suits

Product Portfolio: The product portfolio comprises Amway home, glister, G&H, Nutrilite,  artistry, AmwayQueen, eSpring, atmosphere, XS Energy and others.