Apple Cider Vinegar Market Size, Share, Industry, Forecast and outlook (2024-2031)

Apple Cider Vinegar Market is segmented By Source (Organic, Conventional), By Form (Liquid, Tablets & Capsules), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Online Channels, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Apple Cider Vinegar Market Overview

The Global Apple Cider Vinegar Market reached US$ 651.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 984.3 billion by 2030. The market is growing at a CAGR of 5.3% during the forecast period 2023-2030.

Apple cider vinegar is the fermented juice of crushed apples. It contains acetic acid and nutrients such as B vitamins and vitamin C. The consumption of apple cider vinegar (ACV) offers various health benefits. It is used in weight loss, to control blood sugar and insulin levels. Along with these, ACV is also used in personal care and cleaning products due to its beneficial composition. Along with these benefits, the demand for plant-based products boosts the consumption of cider vinegar. Owing to these factors, the demand for ACV would be growing in the future. 

Apple cider vinegar is made from apples fermented to produce acetic acid. Raw and unfiltered apple cider vinegar contains the "mother of vinegar," which is a substance that contains beneficial bacteria and enzymes which drive the apple cider vinegar market size. Acetic acid is the main active ingredient in apple cider vinegar. It has been shown to have several health benefits, including reducing blood sugar levels, aiding weight loss, improving cholesterol levels, boosting the immune system, and killing harmful bacteria.

Apple cider vinegar has been a popular home remedy for centuries for its culinary and medicinal properties. It is a versatile product used in cooking, as a natural remedy, and for personal care. Apple cider vinegar is rich in antioxidants and has antibacterial properties, which may contribute to its many health benefits and drive market revenue in the forecast period.

Apple Cider Vinegar Market Scope

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Apple Cider Vinegar Market Dynamics

The Increasing Demand for Apple Cider Vinegar, Owing to its Various Health Benefits.

The health benefits of apple cider vinegar consumption are increasing global demand for apple cider products. ACV has been used in cooking and as a home remedy for many years. It has antioxidant and antimicrobial effects and can help to reduce cholesterol, lower blood sugar levels, and improve the symptoms of diabetes. Acetic acid, a key ingredient in vinegar, is responsible for its numerous health benefits and drives market expansion.

 For instance, on January 20, 2022, Bragg Live Food Products Inc., under the ownership of Swander Pace Capital LLC, launched a new supplement known as Bragg True Energy Apple Cider Vinegar. This supplement combines apple cider vinegar with six vital B vitamins, aiming to enhance energy levels at the cellular level. Each dose of Bragg True Energy contains 750 mg of acetic acid, equivalent to the amount found in approximately one tablespoon of apple cider vinegar, with multiple health benefits.

Extended Consumption of Apple Cider Vinegar Can Lead to Adverse Effects on Health.

Some potential adverse effects include tooth enamel erosion, digestive issues such as stomach upset and acid reflux, lower potassium levels, blood sugar fluctuations, and possible interactions with certain medications. Consuming apple cider vinegar in moderation and properly diluted is important to minimize the risk of these harmful effects. Consulting with a healthcare professional is advised, particularly for individuals with specific health conditions or those taking medications.

Apple Cider Vinegar Market Segment Analysis

The Global Apple Cider Vinegar Market is segmented based on source, form, product, distribution channel and region.

Tablets and Capsules Segment Accounts for the Highest Share in Global Apple Cider Vinegar Market

Tablets and capsules of apple cider vinegar typically contain dehydrated vinegar powder made from liquid vinegar. The powder is compressed into tablets or encapsulated in capsules for easy consumption. One advantage of tablets and capsules is that they eliminate the risk of tooth enamel erosion that can occur with liquid vinegar.

However, it's important to note that pills and capsules still contain acetic acid, and excessive consumption or misuse can lead to potential health risks similar to those associated with liquid apple cider vinegar.

For instance, on August 10, 2022, Plixlife launched Apple cider vinegar tablets to help garner all the goodness of apple cider vinegar and more without consuming bitter and acidic vinegar. Various apple cider vinegar tablets are available in different flavors, types, and textures, all designed to support health.

Source: DataM Intelligence Analysis (2023)

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Apple Cider Vinegar Market Geographical Penetration

Asia-Pacific is Expected to be the Dominating Region During Forecast Period.

The Global Apple Cider Vinegar Market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

Apple cider vinegar (ACV) has gained significant popularity in Asia. It is widely consumed by individuals in the region, either by diluting it in water or incorporating it into Japanese and Chinese cuisine as a marinade, dressing, or sauce, adding a tangy flavor to dishes.

In China, ACV is commonly used as a remedy for weight loss, improving digestive function, regulating blood sugar levels, enhancing nutrient absorption, and boosting athletic performance, as it is a fermented food rich in probiotics. In Japan, the demand for apple cider vinegar surges during summer, as consumers prefer to enjoy it with carbonated water.

This combination not only helps in cooling the body but also offers various skincare benefits, such as toning the skin, preventing pimples and acne, and soothing sunburn.

Manufacturers in the region continually update their product offerings to meet consumer demands, contributing to the market’s growth. For instance, on May 18, 2021, Dabur India launched 'Dabur Himalayan Organic Apple Cider Vinegar,' aimed at enhancing immunity. This product is certified organic and ensures the highest quality. Dabur Himalayan Organic Apple Cider Vinegar is made from genuine vinegar, guaranteeing it to be 100% pure, unfiltered, undiluted, and unpasteurized.

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Source: DataM Intelligence Analysis (2023)

Apple Cider Vinegar Market Companies and Competitive Landscape

The major global players include Barnes Naturals Pty Ltd, Carl Kuehne KG , Molson Coors Beverage Company, Global Export Marketing Co. Ltd, Swander Pace Capital (Bragg), Manzana Products Co. Inc., NOW Health Group Inc, Mizkan America, Inc, Stonewall Kitchen and Lost Coast Food Co. Ltd.

Covid Impact

The COVID-19 pandemic had a mixed impact on the apple cider vinegar industry. On the positive side, increased health consciousness during the pandemic has driven a higher demand for natural remedies and supplements, including apple cider vinegar, known for its potential health benefits. Additionally, with more people cooking and preparing meals at home, apple cider vinegar has gained popularity in recipes and DIY remedies.

However, disrupted supply chains have led to availability issues and increased prices in some regions. At the same time, decreased consumer spending due to economic uncertainties has affected sales of non-essential items, including specialty food products like apple cider vinegar. The overall impact of the pandemic on the industry varies across regions and depends on factors such as market demand and individual consumer preferences.

By Source

• Organic
• Conventional

By Form

• Liquid
• Tablets & Capsules

By Application

• Food and Beverages
• Personal Care
• Pharmaceuticals
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Grocery Stores
• Online Channels
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On May 22, 2023, AVAL launched their latest cider, which is their most accessible and inviting cider to date. By carefully combining sour and sweet apples, they have crafted a cider that is refreshingly clean, delicately sweet, and characterized by its mineral notes. This cider is expected to appeal not only to avid cider enthusiasts but also to individuals seeking an effortlessly enjoyable low-calorie beverage.
• On January 18, 2021, Bragg Live Food Products, Inc., a natural food company owned by Swander Pace Capital, launched Bragg Apple Cider Vinegar supplements. These supplements mark a significant milestone as they are the first in the United States to offer the scientifically proven dosage of 750 milligrams of acetic acid. Bragg's commitment to quality and innovation continues with this new product.
• On June 2, 2021, Essential Elements Nutrition (Eé), a trusted brand specializing in affordable and premium sports nutrition, launched Apple Cider Vinegar-Infused Hydration Sticks. These sticks are specifically designed to support the immune system and replenish electrolytes.

Why Purchase the Report?

• To visualize the Global Apple Cider Vinegar Market segmentation based on source, form, application, distribution channel and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous apple cider vinegar market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key product of all the major players.

The Global Apple Cider Vinegar Market Report Would Provide Approximately 77 Tables, 82 Figures And 195 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies