Global Anti-Stretch Mark Products Market is Segmented By Type (Creams, Body Butter, Lotions, Serum, Massage Oil, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacy and Drug Stores, Online Sales, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Report Overview
The Global Anti-Stretch Mark Products Market report analyzes the global market size, shares, recent trends, competitive intelligence, and future market outlook. Anti-stretch mark products are skin care products designed to prevent and reduce the appearance of stretch marks, which commonly occur during pregnancy or rapid weight gain. The market is driven by the growing beauty consciousness, the rising demand for effective skincare solutions, and the increasing prevalence of stretch marks among the population. In Europe, the Global Anti-Stretch Mark Products Market is experiencing substantial growth. Key players in the market include Clarins Group, The Estée Lauder Companies Inc., Mama Mio US Inc., and other prominent players.
A stretch mark occurs when the skin stretches or shrinks swiftly. The sudden change causes the collagen and elastin, which maintain skin, to rupture because the skin heals, and stretch marks may develop. Anti-stretch mark products are made up of active substances that help to reduce the appearance of stretch marks. Rising obesity issues primarily drive the market due to bad lifestyles. Growing skin concerns among pregnant women and the desire to eliminate stretch marks after birth are likely to drive market expansion.
Market Scope
|
Metrics |
Details |
|
Market CAGR |
High |
|
Segments Covered |
By Type, By Distribution Channel, and By Region |
|
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
|
Fastest Growing Region |
Asia Pacific |
|
Largest Market Share |
North America |
For more insights - Download the Sample
Source: DataM Intelligence Analysis (2023)
Market Dynamics
Increasing obesity issues due to the prevalence of unhealthy lifestyles are majorly driving market growth
Stretch marks are common in adolescents during adolescent development spurts. They're also prevalent in persons who gain or lose weight suddenly. According to a report issued in 2020 by the Trust for America's Health, the adult obesity rate in the United States is 42.4 percent, having crossed the national rate for the first time. The national adult obesity rate has climbed by 26 percent since 2008. Obesity-related concerns are likely to increase product consumption. Furthermore, a large population's increased consumption of calorie-dense fast food might result in stretch marks, fueling demand for such items. Anti-stretch mark products were previously only available in cream and lotion form. However, these products are now available in various forms, including body butter, serum, and massage oil, from a variety of manufacturers. A growing number of people are adopting such items. Massage oils are widely used by women worldwide, and prominent companies such as Weleda and BioOil provide them as one of their most popular items. The most widely utilized ingredients in these products are coconut oil, almond oil, olive oil, palm oil, and tamanu oil, which are known for minimizing the appearance of stretch mark imperfections. According to the American Academy of Dermatology, applying hyaluronic acid and tretinoin to early stretch blemishes reduces the appearance of the spots. As a result, several companies have focused their manufacturing and marketing efforts on such specialized compounds. For example, SkinSociety, an e-commerce company, carries various hyaluronic acid-containing products from companies like Eucerin, Elancyl, and Lierac Paris, all of which highlight the benefits.
Market Segmentation
Creams segment is expected to dominate the global market
In 2020, the creams segment had the highest revenue share of more than XX%, which is likely to continue throughout the projection period. Creams are one of the most popular products for stretch marks, blemishes, and spots, and they have a high product launch rate. In such creams, useful components include retinol (which strengthens and resurfaces skin), hyaluronic acid (which plumps wrinkles), Centella Asiatica (which stimulates cell formation), and silicone. Mustela, for example, released a 2-piece Fragrance-Free Maternity Skincare Set in May 2020, which included the Nursing Comfort Balm and the EWG-certified Fragrance-Free Stretch Marks Cream. It contains 97 percent naturally produced components and hydrates skin to prevent the appearance of spots, scars, and blemishes. Over the projected period, the serum category is expected to increase at the fastest rate. Anti-stretch mark serums have become more popular over time. Because of the expanding trend of natural skin care products, naturally occurring components like plant extracts, jojoba oil, and avocado oil are gaining traction in such serums. Anti-stretch mark serums are available from E.T. Browne Drug Co., Inc. (Palmer's) and Everdeen.
The supermarkets and hypermarkets segment accounted for nearly high revenue based on the distribution channel. Many of these stores have trained personnel in the skincare and beauty aisles to provide expert help and recommendations to clients, owing to escalating demand for skincare products and shrinking shelf space. Walmart Inc., Costco Wholesale Corporation, and Target Corporation are some of the largest retail behemoths active in the industry. For example, Sephora sells stretch mark removal products from Volition Beauty, goop, Clarins, NuFACE, and BeautyBio, among other companies.
Because of the rising mobile and internet penetration, the online distribution channel is predicted to grow significantly throughout the forecast period. This trend has been observed in developing countries such as India and Brazil and several African countries. According to research by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), over high percent young customers in major Indian cities prefer to buy skincare goods online. Furthermore, consumers are increasingly turning to online portals for value-added services such as free home delivery, cash-on-delivery (COD), and deep discounts. Over the forecast period, this is expected to be a significant growth element.
Market Geographical Share
Asia Pacific is expected to be the fastest-growing region during the forecast period
In 2020, Asia Pacific had the highest revenue share, and it is predicted to grow at the highest CAGR over the forecast period. Growing product adoption and several international and regional brands introducing products in the region such as creams, lotions, and serums are likely to drive regional market expansion. Cipla Health, for example, launched a mother care range in October 2020 that includes stretch mark cream, which keeps the skin hydrated, enhances skin firmness, and reduces the visibility of such imperfections on the surface. Central and South America are expected to be the second-fastest expanding regional market over the projected period. Increased accessibility on offline and online platforms is expected to boost regional market growth. Furthermore, rising beauty and cosmetics consumption in nations like Brazil and Argentina will likely boost the regional market growth
Source: DataM Intelligence Analysis (2023)
Companies and Competitive Analysis
The anti-stretch mark products market is fragmented. The anti-stretch mark products market is competitive and comprises numerous regional and international competitors. A mixture of established firms and numerous startups make up the market's major participants. Product innovation, packaging, labeling, and marketing campaigns are all important aspects of a product's and company's overall image. Mergers and acquisitions, celebrity collaborations, and product launches are important elements to consider. The Himalaya Drug Company, for example, developed a two-step skincare program, Himalaya Stretch Mark Oil & Cream, in September 2020, to help moms lessen the appearance of such blemishes during and after pregnancy.
COVID-19 Impact impact on the anti-stretch Products Market Growth
The beauty and personal care business is likely to be one of the hardest damaged industries during a pandemic. Consumer preferences have shifted, and the industry is fighting to keep up. Consumers are more willing to spend money on products with a longer shelf life and are less likely to be contaminated. Furthermore, revenue losses from closed hypermarkets, supermarkets, and department stores have considerably impacted growth projections. As a result, companies are focusing their efforts on increasing their online presence. Some of the most well-known cosmetics businesses are marketing at-home wellness solutions to stay afloat in the face of an impending slump. The cosmetics business as a whole is facing a fall in revenue as clients cut back on discretionary spending.
Why Purchase the Report?
- Understand the current market scenario and viability of the global anti-stretch products market over the forecast period
- Visualize the composition of the global anti-stretch mark products in terms of type, and distribution channel to identify major players, growth potential, and market strategies
- Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
- Understand the key business factors such as market competition, product pricing, new product developments, and patent filings about the market
What do we offer?
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
- Excel data sheet with valuable data points of the global anti-stretch mark products – Regional and Country level segmentation
- Product mapping in Excel for the key products of all major market players
- Market Share Analysis covering business revenues ($) and revenue share (%) of key market players
The global anti-stretch mark products report would provide access to approximately 45 market data tables, 45 figures, and 180 pages
Target Audience
- Cosmetic Industry
- Skin Care Products Manufacturers
- Industry Investors
- Education & Research Institutes
- Research Professionals
