Anthocyanin Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Anthocyanin Market is Segmented By Type (Cyanidin, Malvidin, Peonidin, Others), By Application (Pharmaceuticals, Food and Beverages, Personal Care, Animal Feed, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis,  2024-2031

Anthocyanin Market Overview

The Global Anthocyanin Market is forecasted to reach at a high CAGR during the forecast period (2024-2031).

Anthocyanin, which can be found in blueberries, blackberries, raspberries, strawberries, cherries, purple grapes, beets, red cabbage, and red beans, is in high demand in the food and beverage industry due to its functional properties such as anti-allergic, anti-diabetic, anti-microbial, anti-inflammatory, and antioxidant. Other health benefits include lowering the risk of heart disease and respiratory diseases, which is increasing anthocyanin market sales. Furthermore, due to its potential health benefits, anthocyanin is gaining increasing appeal as a component in pharmaceuticals and specialty medications, supporting the anthocyanin industry's rise over the projection period.

Anthocyanin Market Scope

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Source: DataM Intelligence Analysis (2021)

Anthocyanin Market Dynamics

Increasing demand for anthocyanin from the pharmaceutical industry

Anthocyanin is a pigment that is commonly utilized in pharmaceuticals and specialist therapies. In addition to antioxidant properties, it has anti-inflammatory, anti-microbial, and anti-allergic properties. It aids in the enhancement of the body's microcirculation and the speeding up of the metabolism process, both of which help to reduce fat. Anthocyanin consumption helps to reduce the risk of respiratory difficulties and heart disease. According to the study, anthocyanin helps to reduce the risk of heart disease. It has antioxidant characteristics that help to keep breast cancer at bay. It is made from blueberries and aids in cancer prevention.

Additionally, increasing demand for personal care products has been a key factor driving the market expansion. Because of its high degree of antioxidant activity and a wide range of health benefits, such as avoiding chronic disease and improving the appearance of the skin, the demand for anthocyanins in personal care products such as lipstick, body lotion, and face cream has increased in recent years. To keep up with the trend, several major brands are using anthocyanin as a significant ingredient in their skincare and body care products. Tatcha LLC, for example, has a skincare product called "The Dewy Skin Cream" that is high in anthocyanin.

Anthocyanin Market Segmentation Analysis

Cyanidin sector dominated the global anthocyanin market

In 2020, the cyanidin sector accounted for a substantial portion of the anthocyanin market, and it is expected to increase at a CAGR of XX%. Anticarcinogenic activity, Vaso protective, anti-inflammatory, anti-obesity, and anti-diabetes benefits are some of the health-promoting qualities of cyanidin. Cyanidin possesses antioxidant and radical-scavenging properties that protect human cells from oxidative damage and lower cancer and heart disease risk. Additionally, cyanidin is a powerful antioxidant that is active at therapeutic doses. Antioxidant activity is comparable to that of other commercial antioxidants and is superior to that of vitamin E, vitamin C, and resveratrol.

By application, food and beverages emerged the largest segment. Anthocyanins act as antioxidants by trapping reactive oxygen species (ROS), inhibiting enzymes that make superoxide anion, chelating transition metals implicated in radical production pathways, and preventing peroxidation by lowering alkoxy and peroxy radicals. Anthocyanins also have antioxidant mechanisms in the cell that are comparable to or better than those of other micronutrients like vitamin E. And, as a result of its positive features, anthocyanin is becoming more widely employed as an important antioxidant in a variety of health and energy beverages, which is expected to drive market expansion throughout the forecast period.

Anthocyanin Market Geographical Share

Europe is expected to dominate the global anthocyanins market in the year 2020

In terms of revenue, the European anthocyanins market is one of the most important regional market places in the world. In the European market, the United Kingdom is expected to hold significant share. However, since the establishment of rigorous standards and guidelines for the use of modified food colors in various things, anthocyanins in the area have reduced. Each normal food grade that has been confirmed in Europe is assessed by the Scientific Committee on Food, which is made up of a panel of scientific experts from each State Party delegated by the European Commission. The anthocyanin market in North America is expected to hold significant share, with the United States and Canada leading the way in terms of strong demand. Additionally, customers in the United States have broad access to various anthocyanins-impregnated things due to the overwhelming proximity of food and beverages, individual consideration, and pharmaceutical enterprises.

Source: DataM Intelligence Analysis (2021)

Anthocyanin Market Companies

The global anthocyanin market is fragmented and the global players are competing intensely with local and regional players and private labels. Some of the key players operating in the global market are FMC Corporation, CHR Hansen, Sensient Technologies Corporation and Archer Daniels Midland Co among others. Archer Daniels Midland, based in Chicago, has inked a deal to buy the Ziegler Group, a European provider of natural citrus flavouring components in March 2019. The transaction comes after ADM completed its acquisition of Winter Haven, a Florida Chemical Company. With a broad range of innovative citrus solutions and systems for food, beverage, and perfume, the merger of Ziegler and Florida Chemical will immediately position ADM for growth as the world leader in natural citrus ingredients. In April 2021, Chr. Hansen Natural Colors acquired SECNA Natural Ingredients Group, integrating it into its portfolio.

COVID-19 Impact

Negative impact on the global anthocyanin market

Prior to the COVID-19 pandemic, the food and beverage industry were one of the world's major industries, and it was a great way to emphasize the industry's strength in recent years. The COVID-19 pandemic, on the other hand, had a significant impact on food and beverage industry growth in 2020, resulting in sales loss in restaurants, cafés, bars, and the out-of-home sector around the world due to the closure of the hospitality and tourism sectors. Food and beverage companies had to deal with lower consumption and disrupted supply chains. Spending at home increased, while out-of-home consumption – which has typically generated the highest profit margin – declined. And, since anthocyanin is widely used in the food and beverage industry, this standoff hindered anthocyanin market growth in 2020.

Why Purchase the Report?

• Understand the current market scenario and viability of global anthocyanin market over the forecast period
• Visualize the composition of the global anthocyanin market in terms of type and application to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Excel data sheet with valuable data points of the global anthocyanin market – Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global anthocyanin market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

Target Audience:

• Food and Beverages Manufacturers
• Personal Care Industry
• Pharmaceutical Industry
• Industry Investors
• Education & Research Institutes
• Research Professionals