Wood Coatings Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Wood Coatings Market is segmented By Type (Polyurethane, Acrylic, Nitrocellulose, Unsaturated Polyester, Others), By Technology (Waterborne, Solvent-borne, Powder Coating, Radiation Cured, Others), By Application (Furniture, Doors and Windows, Cabinets, Floors, Other) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

Global Wood Coatings Market reached US$ 10.19 billion in 2023 and is expected to reach US$ 15.10 billion by 2031, growing with a CAGR of 5.04% during the forecast period 2024-2031.

The wood coatings market refers to the segment of the paints and coatings industry that focuses on the production and sale of various coatings specifically designed for wood surfaces. The wood coatings market is expected to continue growing, driven by rising demand from both the residential and commercial sectors. 

The wood coatings market is experiencing significant innovation, driven by the need for higher performance, environmental sustainability and technological advancements. Key players like AkzoNobel and Sherwin-Williams are leading the charge with cutting-edge solutions. AkzoNobel’s UV-curable coatings, which cure almost instantly under ultraviolet light, are gaining popularity in high-speed production environments such as flooring and cabinetry manufacturing, where efficiency and energy savings are critical. 

The Asia-Pacific wood coatings market is experiencing rapid growth, driven by urbanization, rising middle-class incomes and a booming construction sector, particularly in countries like China and India. China exported US$ 51.4 billion in home furniture, a 4.54% rise from 2016, highlighting its dominance in the global market.

Market Scope

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Market Dynamics

Increasing Furniture Production

The furniture sector worldwide is experiencing significant expansion, primarily fueled by growing urbanization and higher disposable incomes. With an increasing number of individuals moving to cities, the need for housing and furniture is growing. By 2050, it is estimated that 68% of the global population will reside in urban areas, an increase of 13% from 2018, bringing an additional 2.5 billion individuals to cities. The fast pace of urbanization is leading to a notable increase in the need for furniture.

The expansion of the furniture sector is directly driving growth in the wood coatings market. The production of furniture is greatly dependent on wood coatings, as they are crucial for achieving the desired appearance and improving the durability of the items. With the growth of the furniture industry comes an increased need for wood coatings, making them an essential part of the industry's overall path to expansion.

Booming Hospitality and Commercial Sectors

The rising demand for wood coatings is being driven by growth in the hospitality and commercial sectors. By 2023, the worldwide hotel construction pipeline exceeded 15,000 projects, with Marriott International aiming to include 1,400 hotels. Moreover, the worldwide commercial real estate investment amount exceeded US$ 1.3 trillion in 2022 due to the growth of office and retail areas, leading to a rising demand for long-lasting and premium wood coatings.
Efforts to promote sustainability are also increasing this request. 

For instance, Hyatt Hotels has started implementing low-VOC coatings to comply with environmental regulations. Moreover, the wood coatings market is highlighted by strategic industry actions like AkzoNobel buying New Nautical Coatings, showing growth and competition.

Fluctuating Prices of Raw Material

Variations in the prices of raw materials, especially petroleum-based solvents, resins and pigments such as titanium dioxide (TiO2), have significantly affected the wood coatings industry. From 2020 to 2022, there was a 70% increase in crude oil prices, leading to a 30%-40% rise in resin costs, compelling manufacturers to raise prices or cut margins. During this time frame, the cost of TiO2 rose by 30%, leading to a decrease in profit margins of up to 12%. Asian Paints and similar companies reacted by increasing prices of their products by 10%-15%, resulting in a decrease in demand in regions where consumers are sensitive to price.

To counter these difficulties, businesses such as Sherwin-Williams resorted to acquisitions, resulting in a 15% rise in M&A deals in the coatings sector in 2022. On the other hand, PPG Industries postponed a $100 million investment because of the instability in raw material prices, showing how unpredictable price changes can impede market development and expansion strategies.

Market Segment Analysis

The global wood coatings market is segmented based on resin, technology, application and region.

Growth of Waterborne Segment Driven by Environmental Regulations and Consumer Demand for Sustainability

The waterborne segment of the wood coatings market is experiencing notable growth, with predictions indicating an increase of 4 to 5% in usage over the next five years. The trend is driven by a shift from solvent-based systems to more environmentally friendly waterborne options. The growth is particularly evident among DIY enthusiasts and craft businesses, where water-based wood lacquer systems are gaining traction.

The shift is influenced by tightening regulations aimed at reducing organic solvent use. As legislation increasingly restricts the use of solvents due to their environmental and health impacts, waterborne coatings are becoming a preferred alternative. The regulations are expected to accelerate the adoption of water-based products in the wood coatings sector. 

The broader industry trend reflects a growing preference for sustainable and less toxic coating solutions, aligning with both regulatory pressures and consumer demand for greener products. The shift underscores a broader movement within the coatings industry towards more sustainable practices and materials.

Market Geographical Share

High Recycability and Eco-friendly Practices 

The wood coating market demand in Europe is closely tied to the overall wood consumption, which reached 140.368 million cubic meters in 2023. The sector is also influenced by the recycling practices prevalent in the region. With interior and exterior paints representing 50-60% of the total coating consumption and being the most recycled types, primarily in aggregates and other construction materials, the recycling trends suggest a significant emphasis on sustainability within the industry. 

Given that the average recycling rate for construction and demolition waste in Europe stands at 74%, it can infer that a substantial portion of wood coatings, especially those used in construction, are being recycled. The emphasis on recycling aligns with broader EU environmental goals and regulations, further impacting the market demand for eco-friendly and sustainable wood coatings, such as waterborne systems.

Market Competitive Landscape

The major global players in the market include Arkema, BASF, Covestro AG, Formulated Polymer Products Ltd., Honeywell International Inc., Mallard Creek Polymers, MCTRON Inc., Solvay, Sumitomo Chemical Co., Ltd. and TANATEX Chemicals.

Sustainability Analysis

The sustainability of wood coatings is increasingly becoming a focus within the industry, driven by innovations in both product development and waste management practices. In the Australian wooden furniture manufacturing sector, for instance, efforts to enhance sustainability standards revolve around better wood waste management practices, which include strategies for reducing waste and recycling materials to minimize environmental impact. 

The focus on sustainability is mirrored in the broader wood coatings market, where companies like PPG are introducing innovative products such as ENVIROCRON™ HeatSense powder coatings. These coatings are specifically designed for heat-sensitive wood and wood-composite applications, offering environmental benefits by reducing curing times to as little as five minutes at lower temperatures, which can lead to significant energy savings.

Additionally, advancements in materials science are contributing to more sustainable wood coatings. For example, lignin-based materials, produced in solvent-free environments, exhibit superhydrophobic and flame-retardant properties, positioning them as eco-friendly alternatives to traditional coatings. By eliminating the need for harmful solvents, these coatings reduce environmental pollution while providing long-lasting protection for wood products.

Recycling practices in the wood coating sector also play a vital role in sustainability. In Europe, interior and exterior paints, which account for 50-60% of total paint consumption, are recycled extensively, particularly in construction materials. With construction and demolition waste recycling rates averaging 74% across EU countries, there is a strong emphasis on circular economy practices within the industry. The trends, combined with product innovations and waste management strategies, suggest a continued shift toward more sustainable practices in the wood coating sector.

Russia-Ukraine War Impact 

The Russia-Ukraine war has significantly disrupted the wood coatings market, particularly for companies specializing in auto-OEM, construction machinery and container coatings. Sanctions and geopolitical tensions have led to the loss of key customers in Russia and neighbouring countries, forcing businesses to shift focus to alternative markets. 

Additionally, supply chain disruptions have affected the availability of essential raw materials like talc, leading to production delays and increased costs. The challenges, combined with broader economic instability in the region, have dampened consumer demand and slowed growth, creating an uncertain environment for the wood coatings industry in Eastern Europe.

Resin

• Polyurethane
• Acrylic
• Nitrocellulose
• Unsaturated Polyester
• Others

Technology

• Waterborne
• Solvent-borne
• Powder Coating
• Radiation Cured
• Others

Application

• Furniture
• Doors and Windows 
• Cabinets
• Floors
• Other

Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In 2023, the Yamaha Group launched seven new courses aimed at enhancing the technical synergies between its product development and manufacturing divisions. The courses include a focus on wood coating technologies, alongside other key areas such as plating and equipment control. The initiative reflects Yamaha's dedication to fostering innovation and improving production processes. 
• In Oct 2023, Nippon Paint has expanded its operations into East Africa, marking a significant development in the wood coatings market. By entering this emerging market, Nippon Paint aims to tap into the growing demand for high-quality coating solutions in the region. With this move, Nippon Paint is expected to introduce innovative wood coating products that cater to local needs while enhancing its competitive edge in the African market.

Why Purchase the Report?

• To visualize the global wood coatings market segmentation based on type, technology, application and region.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of the wood coatings market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global wood coatings market report would provide approximately 62 tables, 69 figures and 210 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies