Global Window Covering Market is Segmented By Product Type (Blinds & Shades, Shutters, Curtains, Others), By Technology(Manual Covers, Smart Covers), By Application(Residential, Commercial), By Distribution Channel(Distributor/Wholesaler, E-Commerce), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
The Global "Window Covering Market" is Expected to reach at a CAGR of 4.2% during the forecast period (2024-2031). Window coverings are a window accessory that allows basic windows to be customized to meet specific needs. The rising temperature in metropolitan areas has necessitated window coverings to keep the interior spaces of buildings comfortable. Blinds constructed of various materials, including aluminum, vinyl, wood, and others, are readily available. Window treatment items in various colors and textures are popular in homes globally. Beyond these features, interior designers and customers recognize that these components are critical in increasing the room's overall energy efficiency. Manufacturers are developing better and more energy-efficient window coverings due to current trends. Window coverings are not only necessary, but they are also an essential aspect of modern home design. The increased demand for residential and commercial structures globally drives the window-covering market.
Market Scope
Metrics |
Details |
Market CAGR |
4.2% |
Segments Covered |
By Product Type, By Technology, By Application, By Distribution Channel, and By Region |
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other vital insights. |
Fastest Growing Region |
Asia Pacific |
Largest Market Share |
North America |
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Market Dynamics and Trends
The growth of commercial and residential buildings in developing countries is expected to drive the window-covering market. However, the escalating prices of raw materials are expected to restrain the market.
The growth of commercial and residential buildings in developing countries is expected to drive the window-covering market
Continuous economic solid expansion in various developed and emerging nations and lucrative financing transactions backed by low-interest rates are expected to improve the global construction industry's average revenues. As a result, the construction industry's overall prognosis is optimistic.
The expansion of construction operations in North America, Asia-Pacific, and the Middle East will be aided by solid economic circumstances, greater confidence, and cheap loan rates. For instance, China's need for infrastructure remains robust, notably in the sports sector. Similarly, steady expansion in the residential and commercial building industries in value and volume is expected in the United States and Canada. Moreover, policy reforms in key nations such as Brazil and South Africa will strengthen growth prospects in South America and Africa.
Window coverings come in a wide variety of materials, colors, textures, and styles, which appeal to potential customers. The demand for blinds and shades will continue to rise as the need for workspaces, hotels and other social structures grow. For instance, blinds and shades can change the amount of light and heat that passes through a window depending on the situation.
The escalating prices of raw materials are expected to restraint the market
Raw material price increases are essential factors contributing to high end-product costs, which could stymie global market growth in the coming years. Furthermore, growing competition causes manufacturers to reduce their profits to raise sales and revenue and stay in the market and the availability of low-quality and counterfeit items at low-cost pricing may limit market expansion.
COVID-19 Impact on Window Covering Market
The COVID-19 pandemic has shut down the production of various products in the infrastructure and building & construction segment associated with the lockdown in countries globally. However, with the decline in COVID cases, residential sales have started rising again and commercial real estate has started showing signs of revival.
Segmentation Analysis
The window covering market is segmented into blinds & shades, curtains, shutters, and others based on product type.
Blinds & shades are hard coverings that are commonly utilized for windows. Although soft materials such as roman shades and blinds or honeycomb slats can be found in blinds and shades, they are classified as hard due to their functional applications. Further, Blinds & shades are practical devices that filter light while also providing privacy.
Blinds & shades have contributed significantly to the entire window covering industry sales. For example, in October 2019, IKEA, a furniture retailer, launched the FYRTUR intelligent blackout blinds in select U.S. shops. A gadget like this allows customers to control the position of their window blinds from afar. Thus, during the projection period, innovation and technological advancements are driving elements for the industry's growth.
Moreover, the market is segmented based on technology into manual and bright covers. The manual covers segment is predicted to have a considerable market proportion due to such bodies' cost-effectiveness. In addition, future segmental revenues are likely to be driven by the extensive availability of multi-shaded and textured window covers in the manual category.
Geographical Shares
The window covering the market is segmented into North America, Europe, South America, Asia-Pacific, and Middle East & Africa based on geography.
North America is predicted to expand quicker due to the growing expansion of significant companies and associated franchise stores in the U.S., such as YKK AP America Inc., Bloomin Blinds, and others, which is expected to drive the consumption rate of such items in the Region. For instance, Bloomin Blinds, a renowned window treatment franchise, announced plans to grow its business in the U.S. by opening 12 new franchise locations in October 2020.
Furthermore, the strong desire for creative and updated housing capabilities among the populace in countries such as U.S. and Canada is expected to drive the market for intelligent honeycomb window shades. According to the Housing and Urban Development Association Corporation, newer household sales in the U.S. reached approximately 5.30 million units in 2018.
Companies and Competitive Landscape
The global window covering the market is moderately competitive and fragmented due to the presence of local companies, contributing to a significant share in the market growth. In addition, major players contributing to the market's growth are Hunter Douglas, Marvin, Ply Gem Industries Inc., YKK AP America Inc., JELD-WEN Inc., IKEA, VELUX Group, and ERSEN CORPORATION, PELLA Corporation, Masonite Global Corporation, and others. Moreover, the companies are adopting growth strategies such as expansions, acquisitions, product launches, and collaborations, contributing to the market growth globally.
Hunter Douglas
Overview: Hunter Douglas is a Dutch multinational company specializing in manufacturing window coverings and architectural products. The company develops innovative, high-quality, proprietary products used globally in millions of homes and commercial buildings. It is headquartered in Rotterdam, Netherlands.
Product Portfolio: Hunter Douglas offers custom window blinds, shutters, shades, and Drapery.
Key Development:
- In November 2018, Hunter Douglas launched a blackout technology-based Duette LightLock System, a window shade that prevents light leakage at the window and creates a blissful blackout effect.
Why Purchase the Report?
- Visualize the composition of the global window covering market segmentation by product type, technology, application, distribution channel, and region, highlighting the key commercial assets and players.
- Identify commercial opportunities in the global window covering the market by analyzing trends and co-development deals.
- Excel data sheet with thousands of data points of the global window covering market-level 4/5 segmentation.
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
- Product mapping in excel for the critical product of all major market players
The global window covering the market report would provide access to an approx. 69 market data tables, 60 figures, and 180 pages.
Target Audience 2024
- Building & Construction Companies
- Real Estate Businesses
- Infrastructure Companies
- Commodities Manufacturers
- Building & Construction Manufacturers
- Traders, Distributors, and Suppliers of Window Covering
- Investment Firms
