Wheat Germ Oil Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Wheat Germ Oil Market is segmented By Application (Cosmetics & Personal Care, Dietary Supplements, Pharmaceuticals, Feed Industry, Food & Beverages, Others), By Food Products (Pasta, Edible Oils, Snacks, Cereals, Germ-Enriched Bread, Others), By Distribution Channel (Offline, Online), and By Region (North America, Europe, South America, Asia Pacific, Middle East, And Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Wheat Germ Oil Market Size

Global Wheat Germ Oil Market reached USD 619.3 million in 2022 and is expected to reach USD 950.4 million by 2030, growing with a CAGR of 5.5% during the forecast period 2024-2031. Wheat-germ oil (WGO) is a specialty product, unlike commodity oils such as soybean and canola oils, which are mainly used for their heat-transfer properties during cooking and for providing a pleasant mouth feel in salad dressings, WGO is used for its nutritional value, specifically for its high vitamin-E content.

Applications of WGO range from cosmetics, toiletries, pharmaceuticals, and health foods to dietary supplements. WGO is marketed as a dietary supplement in bottles or in capsules. WGO is used at 0.1–50% concentrations in cosmetic formulations based on the application. Wheat germ oil is widely used in the personal care and cosmetics industry due to its nourishing and moisturizing properties. It is commonly found in skincare products such as lotions, creams, and serums. The market trend indicates an increasing demand for wheat germ oil as consumers prefer products with natural ingredients that provide skincare benefits. 

Wheat Germ Oil Market Scope

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Wheat Germ Oil Market Dynamics

The Developments in the Cosmetic and Personal Care Industry is Driving the Wheat Germ Oil Market Growth

The beauty and personal care industry has witnessed a tremendous shift toward natural and organic products in latest years. Consumers are more and more conscious of the ingredients used in their skin care and beauty products and prefer those derived from natural resources. For instance, according to personal care council, Wheat germ extract has the highest concentration of use in a leave-on formulation, it is used at up to 13% in face powders. Wheat germ oil, being a herbal ingredient rich in vitamins and antioxidants, has gained traction on this context.

Wheat germ oil is understood for its high nutritional content, together with vitamin E, omega-3 fatty acids, and antioxidants. Those additives have been associated with promoting healthy skin, preventing oxidative harm, and supporting overall skin health. The cosmetic industry has identified the potential of those nutrients in improving the appearance and quality of the skin, leading to increased incorporation of wheat germ oil in skincare formulations.

Surge in Usage in Pet Food Industry is Expected to Drive the Wheat Germ Oil Market Growth

Wheat germ oil is known for its nutritional composition, including high levels of essential fatty acids, antioxidants, and vitamins. These nutrients offer various health benefits to pets, such as supporting a healthy coat, improving skin condition, boosting the immune system, and promoting overall well-being. According to a journal published by G.B. Marion, Clinically normal repeat-breeder cows that had failed to maintain pregnancy after three or more services were alternately assigned to the experimental or control group. A significantly higher percentage of the 79 treated cows maintained pregnancy after the first post-treatment service than of the 88 untreated cows

Pet ownership is on the rise globally, and pet owners are increasingly treating their pets as family members. This trend has led to a shift in consumer behavior, with pet owners seeking high-quality and premium products for their pets. Wheat germ oil, being a natural and nutrient-rich ingredient, aligns with this trend of humanization in the pet food industry. Pet owners are willing to invest in pet food that offers superior nutritional value, which can contribute to the growth of the wheat germ oil market in the pet food sector.

Lack of Availability of Wheat Germ Oil is Restraining the Wheat Germ Oil Market

Wheat germ is a relatively small component of the wheat grain, comprising only about 2-3% of the total weight. As a result, the extraction of wheat germ oil yields a smaller volume compared to other oils derived from larger portions of plants or seeds. The limited proportion of wheat germ within the wheat grain contributes to the overall limited availability of wheat germ oil.

Wheat germ is also used for other purposes in the food industry, such as in breakfast cereals, baked goods, and wheat germ-based ingredients. This can divert a significant portion of the wheat germ away from oil production, further impacting the availability of wheat germ oil.

Wheat Germ Oil Market Segmentation Analysis

The global wheat germ oil market is segmented based on application, food products, distribution channel, and region.

Cosmetics & Personal Care Segment Holds the Largest Market Share in the Wheat Germ Oil Market

Wheat germ oil is known for its moisturizing, nourishing, and antioxidant properties, making it a popular ingredient in skin care products. It's far often used in formulations such as lotions, creams, serums, and facial oils. For instance, according to a report published by Cosmetic Ingredient Review, Triticum Vulgare (Wheat) Germ Extract is reported to be used at up to 0.32% in hair spray and up to 0.11% in spray deodorant. The demand for natural and organic skincare products has been growing, and wheat germ oil aligns with this trend, driving its usage in the cosmetics and personal care segment.

Wheat germ oil is also used in hair care products for its potential benefits in promoting healthy hair and scalp. It is known to provide nourishment, hydration, and shine to the hair. Wheat germ oil is often found in hair conditioners, masks, and serums. The growing demand for hair care products that offer natural ingredients and specific hair health benefits contributes to the usage of wheat germ oil in the cosmetics and personal care industry.

Wheat Germ Oil Market Geographical Share

Europe is Dominating the Wheat Germ Oil Market

Europe has a strong agricultural sector, such as wheat cultivation. Nations like Germany, France, and Poland are a few of the pinnacle wheat-producing countries in Europe. A well-installed agricultural infrastructure and favorable climatic conditions contribute to the provision of wheat germ, a key raw material for wheat germ oil production.

European consumers have shown a growing interest in natural and organic products, including those in the cosmetics, personal care, and food industries. Wheat germ oil, with its natural composition and potential health benefits, aligns with this consumer preference. The demand for wheat germ oil in Europe may be driven by consumer awareness and the preference for natural ingredients.

Wheat Germ Oil Market Companies

The major global players in the market include Connoils LLC, Viobion USA, GNLD International LTD., Country Life, Kunhua Biological Technology Co. Ltd., Swanson Health Products, Inlife Pharma Pvt. Ltd., Now Food LLC, General Nutrition Center Inc., and NutriPlex Formulas Inc.

COVID-19 Impact on Wheat Germ Oil Market

Covid-19 Impact

The pandemic has altered consumer spending patterns, with a focus on essential goods and a decrease in discretionary spending. This change in consumer behavior may have affected the demand for cosmetic and personal care products, which are key sectors for wheat germ oil. The reduced demand for non-essential items during the pandemic could have had an impact on the wheat germ oil market.

By Application

• Cosmetics & Personal Care
• Dietary Supplements
• Pharmaceuticals
• Feed Industry
• Food & Beverages
• Others

By Food Products

• Pasta
• Edible Oils
• Snacks
• Cereals
• Germ-Enriched Bread
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2021, Atulya launched a vegan keratin hair care product that has wheat germ oil as one of the main ingredients along with other olive oil, almond oil, and hibiscus oil amongst others.
• In January 2021, RENEE Cosmetics has got the ultimate fix for your skin with its latest Glass-Glow Oil and Texture-Fix Oil. These pre-makeup oil and post-makeup oils do not just illuminate, but are also enriched with the best of ingredients to give flawless and radiant skin. With the launch of these, the cruelty-free, paraben-free, and FDA-approved makeup brand has now forayed into skincare, while maintaining its philosophy of providing easy-to-use, beautifully formulated, and unique products.
• In March 2022, SkinKraft Laboratories, India’s first AI-enabled customized beauty and personal care brand, expanded its haircare category with the launch of 2 new product ranges hair oils and hair masks. SkinKraft's Scalp Quench Hairfall Oil is formulated with a blend of nourishing, natural oils that make the hair stronger and shinier from the roots.

Why Purchase the Report?

• To visualize the global wheat germ oil market segmentation based on application, food products, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of wheat germ oil market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study. 
• Product mapping is available as Excel consists of key products of all the major market players.

The global wheat germ oil market report would provide approximately 61 tables, 61 figures, and 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies