Vitamins and Minerals Market Size
Global vitamins and minerals market reached US$ 22.68 billion in 2024 and is expected to reach US$ 34.59 billion by 2032, growing with a CAGR of 5.42% during the forecast period 2025-2032.
Vitamins and minerals are needed for the body's development in a variety of ways. Mineral intake in sufficient amounts can improve mood and reduce stress levels. They strengthen the bones, heal wounds and boost the immune system. They also convert food to energy and heal cellular damage. Vitamin and mineral deficiencies can weaken the immune system and lead to a variety of disorders.
The growing health consciousness among young people to accomplish aesthetic goals, as well as people's understanding of the necessity of a balanced diet, is driving the rise of the vitamins and mineral supplements market. More than 60% of customers globally use vitamins daily, with approximately 55% persuaded to ingest supplements to maintain a healthy lifestyle. Consumers' confidence and belief in the benefits, as well as improved spending capacity, have created various chances for premium brands to expand in 2022 and beyond.
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Market Scope
| Metrics | Details | |
| By Product | Vitamins, Minerals | |
| By Distribution Channel | Hospital Pharmacy, Retail Pharmacy, Online Sales, Others | |
| By Form | Capsules, Tablets, Powder, Chewable, Others | |
| By Region | North America, South America, Europe, Asia-Pacific, Middle East and Africa | |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth |
Market Dynamics
Growing Health Awareness
Vitamin deficiency causes a variety of ailments in our body. Vitamin C shortage results in scurvy, while vitamin A deficiency causes night blindness. The most prevalent cause of muscle weakness and bone discomfort in the body is vitamin deficiency. Needless to say, with a big adult population working in offices nowadays, a diet alone cannot provide daily nutritional requirements. Similarly, consumers are adopting a holistic lifestyle to increase productivity in their lives.
As a result, people's increased awareness of human nutrition and preventative healthcare is driving up global demand for vitamins and mineral supplements. The prevalence of vitamin deficiencies due to a hectic lifestyle and loss of nutrition during food preparation is likely to tempt consumers to use vitamins and minerals supplements.
The World Health Organization (WHO) estimates that there are over two billion cases of micronutrient deficiency worldwide. Dietary supplement usage has increased by 70% across all age groups. Also, vitamins and mineral supplements are highly suggested for pregnant women and those over the age of 40. Countries with greater malnutrition rates, such as Sierra Leone, Lesotho, Afghanistan and Nigeria, may present a potential for the vitamins and minerals sector.
Supply Chain Constraints and Raw Material Price Volatility
One major restraint in the global vitamins and minerals market is the volatility in raw material prices and supply chain disruptions. The production of vitamins and minerals depends on key ingredients such as ascorbic acid (Vitamin C), tocopherols (Vitamin E) and various mineral salts, which are heavily sourced from China, India and other Asian countries.
Any fluctuations in raw material availability due to regulatory restrictions, trade policies or geopolitical tensions can impact global supply. For example, in 2023, China imposed stricter environmental regulations on chemical manufacturing, leading to higher production costs for Vitamin C and B-complex vitamins. This resulted in supply shortages and price surges, affecting supplement manufacturers worldwide.
Market Segment Analysis
The global vitamins and minerals market is segmented based on product, distribution channel, form and region.
Multivitamin Capsules in the global market are expected to drive the market.
In 2024, the multivitamin capsules accounted for the largest percentage of the global vitamins and minerals market. Of all the vitamins and minerals, multivitamins are the most commonly ingested. These multivitamin tablets greatly assist the working population in meeting their daily nutritional requirements because the vitamins and minerals in these capsules can successfully relieve stress and depression symptoms. For example, Vitamin B promotes the neurological system to produce stress-relieving chemicals. Consuming enough vitamins and minerals might help the brain function and affect mood. According to a National Institute of Mental Health report, approximately 40% of Americans over the age of 50 take multivitamins.
A recent study found that taking a multivitamin or multimineral supplement on a regular basis or everyday improves cognition in older people over a three-year period. If verified by future investigation, these findings could provide a simple and cost-effective technique to decrease age-related memory loss, according to the researchers.
According to studies published in June 2023 by Brigham and Women's Hospital and Harvard Medical School, a multivitamin experiment showed surprisingly substantial effects on memory as we age. According to the 3,500 participants in the COSMOS-Web Study, who were aged 60 and older, taking a daily multivitamin reduced cognitive aging by 3.1 years compared to those who took placebos. COSMOS's second cognitive experiment, the clinical research, revealed that multivitamins may aid in minimizing memory loss.
Market Geographical Share
Growing Health Consciousness in North America
North America is expected to be the dominant region in the global vitamins and minerals market. The first multivitamin (MV) dietary supplements and multivitamin/mineral (MVM) were created in the early 1940s. MVMs, for example, are popular supplements; it is estimated that one-third of individuals in the United States already take them and one-fourth of children and teenagers do too. In the United States in 2019, MVMs and MVs accounted for 38% of all vitamin and mineral supplement sales and 14% of all supplement purchases. In 2020, the United States sold around US$ 55.7 billion in dietary supplements, with 21.2 billion coming from goods containing vitamins, minerals, or both and 8.0 billion coming from MVMs and MVs.
Multivitamins greatly assist the working population in meeting their daily nutritional requirements since the vitamins and minerals in this multivitamin pill can successfully relieve stress and depression symptoms. For example, vitamin B encourages the neurological system to create stress-relieving chemicals. Consuming vitamins and minerals in a suitable and appropriate method increases brain function and has a favorable effect on mood.
According to a poll performed by the National Institute of Mental Health, 40% of Americans over the age of 50 take multivitamin tablets. North America's healthcare system is progressively emphasizing preventive treatment to decrease the stress on the system. Vitamins and supplements are considered preventive measures, matching with this approach and supporting their use.
Market Global Players
The major global players in the market include AMWAY, Lonza Group, BASF SE, Koninklijke DSM N.V., Du Pont, Pfizer Inc., Nutrilo GmbH, AIE Pharmaceuticals, ParkAcre Enterprises and Aland (Jiangsu) Nutraceutical.
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Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
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