Vegetable Puree Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Vegetable Puree Market is Segmented By Type(Tomato, Carrot, Spinach, Pumpkin, Others), By Application( Ready-to-Eat Products, Beverages, Infant Nutrition, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Vegetable Puree Market Overview

Global Vegetable Puree  market to grow at a high CAGR during the forecast period 2024- 2031. The market is expected to grow because it is used in Ready-to-Eat Products, Beverages, Infant Nutrition,. The competitive rivalry intensifies with Sun Impex , Dohler Gmb., Del Monte Foods Inc. , and others operating in the market.

A puree is cooked food, commonly vegetables, fruits, or legumes that have been mashed, squeezed, blended, or sieved to the consistency of a creamy paste or liquid. Vegetable puree is defined as an unfermented product prepared by sieving, grinding, or milling the edible part of a whole or peeled vegetable without extracting the juice, and to which no calorific mono- or di-saccharides or di-saccharides have been added. Marketers, sellers, and manufacturers of vegetable mash have benefited from the growing trend for healthy eating. Nowadays, consumers see it as an ingredient that saves time in the kitchen while also providing adequate nutrition.

Vegetable Puree Market Market Scope

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Vegetable Puree Market Trends

Increasing popularity of plant-based products and veganism to drive the market growth

Consumer awareness of the health benefits of natural, plant-based products has risen dramatically in recent years. Veganism is becoming increasingly popular around the world. Furthermore, a decrease in vegetable and fruit consumption has been linked to an increased risk of various chronic diseases. As a result, the vegetable mash is an easy way to get the nutritional advantages of vegetables into a regular diet. Consumers are increasingly substituting plant-based items for meat in their protein diets, which is helping the vegetable puree industry grow.

Furthermore, rising consumer interest in convenience foods is projected to propel market growth. In the midst of their hectic work schedules and routines, an increasing number of people throughout the world are looking for simple and better ways of life. Several factors, including pricing, availability, convenience, lifestyles, and cultural preferences, are impacting their dietary choices, with vegetable mash becoming increasingly popular among them. Consumers, particularly millennials, who may lack culinary skills, equipment, or time, offer opportunities for premium convenience and ready-to-go foods to grow. At present, the demand for vegetable puree-containing baby foods is high among the population as various rural children populations suffer from malnutrition.

To improve their R&D initiatives, provide nutritionally rich food to toddlers and children, and strengthen their distribution network, key players are focusing on introducing new products by partnering with important stakeholders. Furthermore, increased investment in technological advancements and R&D centers has resulted in the delivery of nutritious yet appealing vegetable mash without compromising its nutrient content, which includes condiments and a variety of beverages on the market.

Vegetable Puree Market Segmentation Analysis

Tomato held largest market share by type in 2020

Tomatoes are readily available in the market at all times, thus increasing demand for tomatoes and their application in a variety of different foods. Customers are highly accustomed to the taste and flavor of tomatoes, and as a result, various tomato products have grown in popularity in recent years. Aside from processed food manufacturers, many fast-food restaurant owners are incorporating tomato puree with other traditional vegetable ingredients into their recipes, such as beverages and salads. The popularity of tomatoes has led to the usage of tomato puree in a variety of products. Additionally, rising demand for carrot and spinach soup and juice, as well as increased usage of these purees in infant food preparation, are expected to boost carrot and spinach puree sales.

Vegetable Puree Market Geographical Share

Europe is expected to dominate the global vegetable puree market in the year 2020

The growing customer preference for health-promoting and ready-to-cook products is driving the Europe vegetable mash market. According to the report Europe 2020 from the Ministry of Foreign Affairs, changing consumer eating habits and their steady shift away from conventional breakfast in favor of new options such as smoothies and soups has fueled demand for vegetable puree. The increased consumption of ready-to-eat/cook items with high nutritional content, as well as the incorporation of exotic vegetable mash in a variety of culinary products, all contribute to the region's market growth. Furthermore, the growing demand for natural and healthy foods across the region adds significantly to the market's growth.

North America, on the other hand, held a market revenue share in 2020. More than 30% of vegetable puree consumption is consumed in the United States, which is the world's largest market. Consumer food preferences in the United States have shifted in recent years, with a progressive shift toward health-improving foods to control lifestyle-related health issues. For example, the National Center for Health Statistics of the Centers for Disease Control and Prevention in the United States issued a research paper on fruit and vegetable intake among adults in the United States in February 2021. According to the survey, 95.1 percent of individuals in the United States consumed some vegetables on any given day, with 79.2 percent of adults eating more red and orange veggies. Over the projection period, rising demand for vegetables and vegetable-containing products is expected to support the market growth.

Vegetable Puree Company and Competitive Landscape

The global vegetable puree market is fragmented. Some of the key market players in the global vegetable puree market include Döhler, Grünewald International, Dennick FruitSource, LLC, and Les vergers Boiron among others. Mergers and acquisitions are one of the key strategic initiatives in the industry. For instance, in March 2019, Döhler acquired a majority stake in Zumos Catalano Aragoneses S A (Zucasa), a producer of juices, purees and sweet fruit concentrates, vegetables, and plants, located in the region of Fraga (Huesca), Spain. In February 2019, SVZ Industrial Fruit & Vegetable Ingredients USA announced that it would increase its production capacity in Othello, Washington by adding an aseptic puree processing and packaging line to meet the growing demand for vegetable and fruit purees. In February 2020, Kagome Foods India Pvt Ltd. announced the launch of its exclusive tomato-based product range in India. The new product profile comprises crushed tomatoes, tomato puree, tomato concentrate, and several others.

COVID-19 Impact on the vegetable puree market 

The COVID-19 pandemic has widely affected consumer purchasing behavior. Due to lockdown impositions, the consumers in the initial stages of the outbreak stockpiled shelf-stable food products such as vegetable mash and other processed products leading to an increase in its sales. Online delivery services were operational; therefore, sales of vegetable mash and other plant-based items were unaffected. According to a survey published by the Institute of Food Technologists in 2020, online grocery sales in the United States are expected to account for 4.8 percent to 9.1 percent of total grocery sales by the end of 2021. In comparison to the previous year, this increased by 3.1 percent. In such a stressful time, consumers are looking for better-for-you, less processed items that can support their entire health. As a result, sales of processed vegetables and fruits will increase.