Variable Data Printing Labels Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Variable Data Printing Labels Market is Segmented By Type (Release Liner, Linerless Labels), By Composition (Facestock, Topcoat), By Printing Technology (Thermal Transfer, Electrophotography, Direct Thermal, Inkjet), By End-User (Food and Beverages, Consumer Durable, Pharmaceutical, Personal Care and Home, Retail, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Variable Data Printing Labels Market Overview 

Global Variable Data Printing Labels Market reached US$ 24.8 billion in 2023 and is expected to reach US$ 62.4 billion by 2031, growing with a CAGR of 12.3% during the forecast period 2024-2031.

The need for personalized and customized labels is rising across a range of industries, including retail, healthcare, food and beverage and logistics, which is fueling the expansion of the global variable data printing labels market. containing the use of variable data printing (VDP) technology, labels containing personalized information may be produced, increasing consumer interaction and brand awareness. 

Owing to its highly industrialized status and sophisticated technological infrastructure, U.S. commands a sizeable portion of the global market for VDP labels. The market is expanding in U.S. due in part to the presence of significant companies and a sizable consumer base. 

For instance, on October 17,2023, under the TrojanLabel and QuickLabel product lines, AstroNova has released several digital printers. For full-color labeling applications, QuickLabel QL-900 is a sturdy desktop inkjet label printer. With its inkjet technology and newly acquired Chicago plant, the QL-900 improves AstroNova's supply capabilities with exclusive supply purchasing programs, continuous technical support and an assortment of label materials and substrates. Therefore, U.S. drives the North American product market with significant regional market share.

Variable Data Printing Labels Market Scope

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Variable Data Printing Labels Market Dynamics

A Surge in Online Retail and Enhanced Supply Chain Tracking

The demand for more supply chain transparency has been driving a notable upswing in the global variable data printing (VDP) label market. The demand has been further heightened by the substantial rise in online retail sales. Domino Digital Printing Solutions, a significant participant in this ever-changing market, has seen a notable increase in label converter investments. The primary objective of these investments is to incorporate the capabilities of Variable Data Printing, including tracking codes, onto labels in order to meet the changing needs of the online retail supply chain.

For instance, in March 2022, Jim Orford, Global Product Manager for the K600i at Domino Digital Printing Solutions, addresses the latest advances in the label printing market. Over the last two years, the number of codes printed has nearly doubled. The expansion of Variable Data Printing can be observed not only in the increased deployment of K600i printers but also in the adoption of larger and faster configurations. Remarkably, technologies can now print up to one million unique codes onto labels per hour, indicating a significant shift in market dynamics.

Growing Product Launches

With a rise in product introductions, companies are seeking strategies to differentiate their offerings and appeal to specific target audiences. Variable Data Printing provides for extensive customization and personalization of labels, allowing businesses to develop unique and bespoke designs for each product version.

Variable Data Printing allows firms to produce labels that not only provide critical product information but also reflect their brand personality. The improved branding can help to increase market awareness and consumer recognition, which is critical for the success of new product launches.

For instance, in November 2021, Xeikon has introduced VariOne, a new variable data tool for the X-800 digital front-end that can instantly produce and print unique creative designs based on an image or vector graphics in an infinite number of complex patterns. Xeikon's VariOne was created and built to bring value for brand owners, designers, illustrators, printers, converters and consumers. VariOne may produce a high number of varied visuals.

Complexity of Implementation

Implementing VDP technology may necessitate a substantial initial investment in specialized printing equipment and software. Smaller organizations or those with limited budgets may find it difficult to implement VDP labels due to the accompanying costs.

 Operating VDP printing systems demands specialized knowledge and training. The technology's intricacy may impede adoption if organizations are concerned about the time and resources required to train their employees. It can be a challenge for companies that lack experience with variable data printing. Implementing VDP labels may necessitate integrating new technology into current printing procedures and systems. Software integration challenges the requirement for additional hardware might complicate the deployment process. 

Costs and Return on Investment (ROI)

Implementing VDP labels might be expensive overall depending on ongoing operating costs such as consumables, maintenance and training. Maintaining adoption requires effective cost control. Costs may be impacted by production volume. VDP labels are appropriate for specific sectors or applications because high-volume printing could be more economical.

Investing a large sum of funds upfront in specialized printing hardware and software is frequently necessary for the implementation of variable data printing technologies. If the initial costs are too high, companies can be reluctant to use VDP labels. Organizations analyze the possible returns on their initial investment. Businesses are more willing to invest in VDP technology if they anticipate a positive return on investment.

Variable Data Printing Labels Market Segment Analysis

The global variable data printing labels market is segmented based on type, composition, printing technology, end-user and region.

Enhanced Marketing Strategies in the Food and Beverage Industry Drives the Variable Data Printing Market

To produce personalized labels for product packaging, food and beverage firms can benefit from the usage of variable data printing (VDP). The makes it possible to target particular consumer demographics and create distinctive branding and product distinction. Printing changeable data makes marketing campaigns and promotions more dynamic. 

To increase sales, food and beverage manufacturers might employ VDP labels for customized promotions, seasonal packaging or focused marketing messaging. Product labeling in the food and beverage business must adhere to stringent regulations. Therefore, food and beverages end-user segment capture the majority of the total global segmental shares.

Variable Data Printing Labels Market Geographical Penetration

E-commerce Boom Drives Surge in Demand

Asia-Pacific's e-commerce market is expanding significantly. The spike in demand for variable data printing (VDP) solutions can be attributed to its support of personalized packaging and labeling for e-commerce. Asian countries invest in and adopt cutting-edge technologies quickly. Growth in the market is encouraged by the region's readiness to adopt the newest printing technologies, such as VDP

For instance, in January 2022, Domino has provided Mold-Tek Packaging, located in Hyderabad, with two K600i UV-curable inkjet printers that are both fast and of excellent quality. The machines were installed in March 2021 and are used for printing variable data onto in-mold labels. Therefore, Asia-Pacific holds for the majority of the global market shares.

COVID-19 Impact Analysis

Despite a global epidemic, the label industry remained robust, if not more rapid. The rapid growth in panic buying by customers since the outbreak of COVID-19 has kept brand owners extremely occupied, especially in the food, beverage and pharmaceutical industries. As a result, brand owners' suppliers have seen an increase in business. Label producers are producing labels at record rates and delivering them faster. In this environment, the importance of digital printing has grown even stronger, serving as a critical instrument for quick and effective production. Brand owners who continually demand a wide range of SKUs and greater variable data printing (VDP) for their labels and packaging find digital printing to be essential in meeting these needs.

Russia-Ukraine War Impact Analysis

Larger trade interruptions or economic penalties caused by geopolitical tensions can have an impact on global trade dynamics and economic activity. It can have implications across industries, potentially altering demand for variable data printing labels based on changes in production, consumption or investment trends.

Geopolitical concerns frequently lead to financial market and currency volatility. Currency exchange rates and market sentiment can have an indirect impact on the cost of raw materials, production expenses and market demand for products.

Key Developments

• On October 17,2023, under the TrojanLabel and QuickLabel product lines, AstroNova has released several digital printers. For full-color labeling applications, QuickLabel QL-900 is a sturdy desktop inkjet label printer.
• In January 2022, Domino has provided Mold-Tek Packaging, located in Hyderabad, with two K600i UV-curable inkjet printers that are both fast and of excellent quality. The machines were installed in March 2021 and are used for printing variable data onto in-mold labels. 
• In November 2021, Xeikon has introduced VariOne, a new variable data tool for the X-800 digital front-end that can instantly produce and print unique creative designs based on an image or vector graphics in an infinite number of complex patterns.

Competitive Landscape

The major global players in the market include Avery Dennison Corporation, CCL Industries Inc., RR Donnelley & Sons Company, 3M Company, UPM-Kymmene Corporation, Coveris Holdings S.A., Flex Ltd., Mondi Group, Constantia Flexibles Group and Lintec Corporation.

Why Purchase the Report?

• To visualize the global variable data printing labels market segmentation based on type, composition, printing technology, end-user and region, as well as understands key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of variable data printing labels market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Type mapping available as excel consisting of key products of all the major players.

The global variable data printing labels market report would provide approximately 69 tables, 64 figures and 183 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies