Global Tomato Ketchup Market is Segmented By Product (Regular, Flavored), By Packaging (Bottle, Pouch), By Distribution Channel (Offline, Online), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Tomato Ketchup Market Size
Global Tomato Ketchup Market reached USD 18.5 billion in 2022 and is expected to reach USD 26.9 billion by 2031 growing with a CAGR of 4.8% during the forecast period 2024-2031. The increasing demand for healthier and organic tomato ketchup variants is driving the growth of the global tomato ketchup market.
Most market manufacturers are launching tomato ketchup with various flavors fueling the market growth. The high demand for innovative products is creating various opportunities for market expansion. For instance, in June 2022, Heinz, an American multinational food company, launched a range of new cold ketchup in Canada. This ketchup is cold and comes up with a label that turns icy blue when perfectly chilled.
The increasing adoption of Western culture, growing demand for fast food worldwide, an increase in the disposable income of people, growing consumer preference towards low-sodium, gluten-free ketchup, and rising packaging advancements are some of the factors driving the growth of the tomato ketchup market during the forecast period.
Tomato Ketchup Market Scope
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Metrics |
Details |
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CAGR |
4.8% |
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Size Available for Years |
2022-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (US$) |
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Segments Covered |
Product, Packaging, Distribution Channel, and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
North America |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other vital Insights. |
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Tomato Ketchup Market Dynamics
The Increasing Demand for Tomato Ketchup Driving the Global Tomato Ketchup Market Growth.
The tomato ketchup is commonly served with fries, sandwiches, and grilled/fried meat. In soups and curries, tomato ketchup is used as a flavor enhancer and thickening agent. The demand for organic ketchup is booming with the increase in the vegan population. Emerging trends like gluten-free ketchup and low-sodium ketchup are attracting health-conscious people.
Various natural ingredients used in making tomato puree, make it nutritious. The rich content of vital vitamins, minerals, and antioxidants are present in tomato ketchup. Furthermore, due to the growing health concerns among consumers, the increasing demand for low-calorie, low-fat tomato processed products is boosting the market’s growth.
Rising Packaging Advancements Drive the Tomato Ketchup Market Growth.
Packaging and presentation play an essential role in product marketing. The food packaging industry has undergone enormous modifications concerning packaging material and handling. Many innovative & environmentally friendly packagings are trending in the market. Market manufacturers are also keeping up with the growing environmental concerns and the need for sustainable packaging materials.
The key market players are establishing partnerships to develop sustainable product packaging materials. For instance, in May 2022, HEINZ, an American food processing company and also the maker of the world's favorite ketchup, teamed up with Pulpex Limited, an England sustainable packaging technology company. This partnership helped develop a paper-based, renewable, recyclable bottle made from 100 percent sustainably sourced wood pulp.
The Growing Health Problems are Restraining the Tomato Ketchup Market Growth.
The table condiment, tomato ketchup, is used as a flavor enhancer for many food products. The tomato ketchups are combined with various fast foods, including sandwiches, french fries, and potato chips. The high sugar, and fat content in these food products may cause many health concerns, including obesity, diabetes, and others. With the growing health concerns, consuming foods containing high sugars and fats is decreasing.
The ketchup contains high amounts of sweeteners, acidifiers, and preservatives. These high sugars and fats can increase body fat. The packaged ketchup products have high salt content in them. Regularly consuming tomato ketchup products may lead to high blood pressure, reduction of insulin, heart disease, and other health concerns. All the health concerns hinder market growth.
Tomato Ketchup Market Segment Analysis
The global tomato ketchup market is segmented based on product, packaging, distribution channel, and region.
In the Global Tomato Ketchup Market, the Regular Segment Holds the Largest Market Share.
The global tomato ketchup market has been segmented by product into regular and flavored. In the tomato ketchup market analysis report, the regular segment held the largest tomato ketchup market share of 58.8% in 2022. The high functional property and sustainability of regular ketchup is driving the largest share of the market.
The adequate spices, seasoning, colour, and consistency of regular tomato ketchup are expanding the segment demand worldwide. Regular tomato ketchup is loaded with fresh ingredients like tomatoes, garlic and ginger. These ingredients make the ketchup delicious and favorable, with perfect flavor and consistency that goes well with all food products making the segment’s growth.
Global Tomato Ketchup Market Geographical Share
The North America Held the Largest Share of the Tomato Ketchup Market.
The global tomato ketchup market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American tomato ketchup market held the largest market share of 38.6% in 2022 in the tomato ketchup market analysis. The increasing awareness regarding the health benefits of consuming tomato ketchup in this region is driving the market.
The growing demand and consumption of fast food in this region fuel the market growth in this region. In addition, introducing new flavors and innovative & attractive packaging of the product attracts consumers. The rising population and growing disposable income of the population are also increasing the target market growth in this region.
Tomato Ketchup Market Companies
The major global players in the market include Nestle S.A., The Kraft Heinz Company, Unilever, Del Monte Foods Inc, Conagra Brands Inc, General Mills Inc, Campbell Soup Company, Kagome, Premier Foods plc, and Lee Kum Kee.
COVID-19 Impact on Tomato Ketchup Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
The unprecedented COVID-19 pandemic in 2020 profoundly affected the food industry. Covid-19 has considerably impacted the global food supply chain phases involving tomato ketchup production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.
Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.
Key Developments
- In June 2023, Kraft Heinz, an American multinational food company, announced the launch of a particular machine that will help tomato sauce fanatics customize the condiment. The company unveiled its Heinz Remix, which it said was the first-ever customizable internet-enabled digital sauce dispenser.
- In 2021, Sir Kensington, a brand acquired by Unilever known for its premium dressings and condiments, switched to PET plastic bottles. This packaging change was made to meet the company's goal of having 100 percent recycled and recyclable content by 2022.
- In November 2021, The Kraft Heinz company launched a new ketchup, the Marz Edition ketchup, made with tomatoes grown under the Martian soil condition. The tomatoes used for the Marz Edition ketchup were grown in extreme temperatures and soil conditions like that of the Red Planet.
Why Purchase the Report?
- To visualize the global tomato ketchup market segmentation based on product, packaging, distribution channel, and region and understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of tomato ketchup market-level with all segments.
- The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The Global Tomato Ketchup Market report would provide approximately 61 tables, 54 figures and 165 Pages.
