Global Tissue Towel Market is segmented By Product Type (Rolled Towel, Folded Towel, Napkin Towel, Boxed Towel), By Applications (Residential, Commercial), By End-User (Healthcare, Personal Care, Homecare, Hospitality, Others), By Distribution Channel (Supermarkets, Hypermarkets, Convenience Stores, E-commerce), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Tissue Towel Market Report Overview
The Global Tissue Towel Market report analyzes the market size, shares, recent trends, competitive intelligence, and future market outlook. Tissue towels find application in various industries, including healthcare, hospitality, and households, for cleaning and hygiene purposes. The market is driven by increasing awareness about personal hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. The Asia Pacific region is expected to witness significant growth in the tissue towel market due to increasing population, urbanization, and industrialization. Key players in the global tissue towel market include Procter & Gamble, Kimberly-Clark Corporation, Georgia-Pacific LLC, and other prominent players operating in the market.
A tissue towel refers to a paper towel, which is an adsorbent, disposable towel made from paper. Paper towels soak up water since they are loosely woven, enabling water to travel between the fibers. These towels are used for a similar purpose as conventional towels, such as drying hands, wiping windows and other surfaces, and dusting, and cleaning up spills.
Tissue towel dispensers are often used in toilets shared by many people, as paper towels are often considered more hygienic than hot-air hand dryers and prevent bacterial infection, which reduces the risk of communicable diseases such as flu. These factors are driving the growth of the tissue towel market.
Tissue and hygiene paper consumption is positively linked to a country’s human development and health standards. As per World Health Organization (WHO), 68% of the world's population has access to improved sanitation facilities. The better the access to improved sanitation facilities, the higher the consumption of tissue towels and hygiene paper.
The worldwide increase in access to sanitation facilities, human development, and healthcare directly affects tissue and hygiene paper sales and corresponding forecasts. Proliferated growth is expected in middle-income countries as the infrastructure is further expanded.
Tissue Towel Market Summary
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Metrics |
Details |
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Packaged Vegan Food Market CAGR |
High |
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Segments Covered |
By Product Type, By Application, By End-User, By Distribution Channel, and By Region |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
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Regions Analyzed |
North America, Latin America, Europe, Middle East, Africa, Asia Pacific, and the Rest of the world. |
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Major Companies Covered |
Amy's Kitchen Inc., Dr. McDougall's Right Foods, Beyond Meat Inc., Annie's Homegrown, Plamil Foods Ltd. Ltd., Danone S.A., Tofutti Brand Inc., Barbara’s Bakery Inc., Edward & Sons Ltd., Galaxy Nutritional Foods Inc, and others. |
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Tissue Towel Market Dynamics
The rise in health consciousness and hygiene and the high demand for residential applications drive the tissue towel market over the forecast period.
The rise in health consciousness and hygiene is driving the global tissue towel market.
Due to changing climatic conditions and the high incidences of flu and the common cold, increasing the demand for paper towels influence the tissue towel market.
According to a recent study by the University of Westminster in London, paper towels reduce the number of bacteria on hands by an average of 76%. Health experts believe that the main reason for this is that paper towels used for drying hands create friction. This friction becomes the critical component in paper towels' hand drying efficiency as it helps remove bacteria that remain on the hands after washing. Henceforth, this prevents further contamination.
Besides, due to the ongoing pandemic covid-19, the concern for health and hygiene has become more critical, which increases the overall market of tissue towels.
However, environmental concerns and other tissue towel alternatives are likely to restrain the tissue towel market over the forecast period.
The environmental concern is hindering the market growth of tissue towel
The concerns regarding the production of these towels, which involve several pollution-causing factors, such as disposal of toxic wastes, deforestation, water pollution, and global warming, are expected to obstruct the growth of the tissue towel market.
As per PeopleTowel, 17 trees are cut down, and 20,000 gallons of water are consumed to make one ton of tissue towels. Moreover, every day, over 3,000 tons of paper towel waste is produced in the US alone. The paper was the largest contributor to municipal landfill waste in 2006.
The average person uses 2,400 – 3,000 tissue towels at work in a given year. Besides, 544,000 trees could be saved if every family in the United States used one less tissue towel roll.
Henceforth, environmental concern is a significant factor that will hinder the market growth of tissue towels over the forecast period.
Covid-19 Impact on Tissue Towel Market Growth
The COVID-19 pandemic has affected all parts of the global forest supply chain and brought new visibility into the pulp & paper industry (P&P) in particular.
Demonstrating the P&P sector's nimble nature, many mills added shifts and converted machines to meet the increase in demand for household tissue and towel products, and consumers seem to have put a newfound premium on personal hygiene that will likely impact production capacity in the future.
Moreover, commercial tissue demand in positively affected areas will continue to see more interruptions. The Tissue Machine production numbers will increase as tissue base sheet paper can be diverted.
Tissue Towel Market Segment Analysis
Based on product type, tissue towel is segmented into rolled towels, folded towels, napkins, and boxed towels.
The rolled towel accounts for the largest share over the forecast period
The roll towel segment is expected to account for the largest market share among product types over the forecast period. Roll towels are more economical, less labor-intensive, and more sustainable than fold towels and box towels, which is expected to fuel the segment's growth. Furthermore, roll tissue towels are eco-friendly, as it does not require polybags.
Based on the end-user industry, the tissue towel market is segmented into personal care, home care, healthcare, hospitality, commercial, and others.
Healthcare is expected to lead the end-user user industry
The healthcare segment is expected to account for a significant revenue share among the end-use industry over the forecast period due to increasing health awareness and healthcare spending. According to the Centres for Medicare & Medicaid Services (CMS), in 2016, healthcare spending increased by 4.3% in the US to reach US$ 3.3 trillion.
Tissue Towel Market Geographical Share
Tissue towel market share is mainly spread into these five regions- North America, Europe, South America, Asia-Pacific, and Middle East & Africa.
North America region is leading the tissue towels market owing to the maximum demand.
As per the TissueStory, North America remains the world's largest tissue market with total 2016 consumption of about 8.9 million tons, up 1.1% in 2015. North America region leads the tissue towels market due to the US's maximum demand for innovation and development in the tissue market. Major market players such as Better All Round Ltd., a consumer company, launched the Ora paper towel brand in participating targeted stores in Texas and nationwide in 2016. Furthermore, many manufacturers are emphasizing using recycled paper to minimize environmental pollution. As per the American Forest and Paper Association, in 2016, around 90% of manufacturers in the US used recycled paper for manufacturing tissue products.
Besides, The Asia Pacific is the fastest-growing region globally, owing to the increasing demand for tissue products from China and India. Asia Pacific region holds a dominant position in the tissue towel market as tissue towel production increased to 7 million tons since 2007, and it's due to M&A, recent developments, and innovative technology by the key players. Furthermore, increasing the manufacturing capacity of tissue products by market players fuels the market's growth in this region. For instance, Hengan Group expanded tissue production capacity in China by 50 thousand tons per year in January 2018.
Tissue Towel Companies and Competitive Landscape
The tissue towel market is moderately competitive with the presence of local as well as global companies. Some of the key players contributing to the market's growth include Kruger Inc., Cascades Inc, Georgia-Pacific, METSÄ TISSUE, Asaleo Care Limited, HengAn, SHP Group, Kimberly-Clark Corporation, Procter & Gamble Company, Wepa Leuna GmbH, among others. The significant players adopt several growth strategies such as product launches, acquisitions, and collaborations, contributing to the global tissue towel market's growth.
Kruger Inc.
Overview: Kruger Inc. is a Canadian corporation that manufactures tissue, lumber, and other wood products from recycled fibers and green and renewable energy. It operates facilities in Québec, Ontario, British Columbia, Newfoundland and Labrador, and the United States.
Product Portfolio: Kruger's Tissue Mills have a combined annual papermaking capacity of approximately 294,000 gross air-dried metric tons (GADMT), representing 37% of Canada's total installed tissue manufacturing capacity, making Kruger Inc. Canada's leading tissue products manufacturer.
Key Developments:
- Kruger Products' Gatineau Plant was recently certified ISO 50001 for Energy Management, making Kruger Products LP the first company to receive this certification from the Bureau de Normalization du Québec (BNQ).
- KP Tissue Inc. (TSX: KPT) and Kruger Products LP dedicated the construction site of their future Sherbrooke tissue plant that will be equipped with Canada's most advanced and best-performing TAD technology.
Why Purchase the Report?
- Visualize the composition of the tissue towel market segmentation by product type, end-user, application, distribution channel, and region, highlighting the critical commercial assets and players.
- Identify commercial opportunities in the tissue towel market by analyzing trends and co-development deals.
- Excel data sheet with thousands of data points of tissue towel market-level 4/5 segmentation.
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
- Product mapping in Excel for the critical product of all major market players
The global tissue towel market report would provide access to an approx: 69 market data tables, 64 figures, and 180 pages.
Target Audience 2024
- Service Providers/ Buyers
- Industry Investors/Investment Bankers
- Education & Research Institutes
- Research Professionals
- Emerging Companies
- Manufacturers
