Sanitary Ware Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Sanitary Ware Market is estimated By Type (Wash Basins, Toilet Seats, Wash Basins, Cistern, Showers, Bathtubs, Urinals, Accessories, Others), By Material (Ceramic, Metal, Glass, Others), By Operating Mode (Manual, Automated), By Shape (Curved, Shape, Rectangle, Circle, Domed Top, Others), By Color (White, Black, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Sanitary Ware Market Overview

The Global Sanitary Ware Market is estimated to grow at a CAGR of 6.7% during the forecast period (2024-2031).

The phrase sanitary ware or sanitary ware is a slightly vague term that broadly refers to clean equipment found in installations such as toilets and bathrooms. The respective word is sometimes used to refer to a more comprehensive range of hygienic appliances, such as baths, showers, bins, incinerators, macerators, etc.

Though sanitary appliances are today produced from various materials, including metals, acrylics, glass, in its most basic form, it refers to W.C. bowls, cisterns, bidets, urinals, and washbasins that have traditionally been made of porcelain and ceramic and is usually white. In the modern era, numerous corporations have produced a variety of aesthetically beautiful and practical designs.

Sanitary Ware Market Summary

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Source: DataM Intelligence Analysis (2021)

Sanitary Ware Market Dynamics

The growing population and experienced rise in people’s awareness of proper sanitation are major market drivers for the global sanitary ware market. However, the austerity cuts by governments on sanitation are a major market restraint.

Growing population along with awareness regarding good sanitation

With the experience of population explosion across the world, particularly in the Asia-Pacific region, the demand for sanitation also rises as it is one of the basic needs of humankind. For instance, as per the data, the global population growth rate is at 1.05% in 2020, with an estimated increase of 81 million per year. However, in the same year, only 3.6 billion people have access to proper sanitation. Further, 580 million individuals shared improved sanitary facilities with other homes, resulting in “limited” services, while 616 million people utilized “unimproved” facilities. The findings reveal significant discrepancies, with two-thirds of those living in rural areas still without basic amenities.

Nonetheless, the awareness regarding proper sanitation facilities and utensils is increasing globally, with emphasis given to people living in rural areas due to initiatives of governments as well as numerous non-profit organizations. As the awareness rate in the respective matter rises rapidly, the demand and the need for sanitary wear also grow, acting as a significant driver along with the growing population and boosting the market prospects of the global Sanitary ware market.

Austerity cuts on sanitation

According to UNISON numbers released today, government cuts have exacerbated public hygiene concerns by closing more than a fifth of public toilets in the U.K. during the last decade. An education campaign aimed at preventing the spread of Covid-19 urges people to wash their hands frequently and thoroughly. However, these attempts will be hampered by the government’s cuts to municipal funding, which have resulted in the closure of around a thousand public toilets since the austerity decade began in 2010.

According to new freedom of information (FoI) numbers acquired by UNISON, the number of public toilets maintained by councils has decreased by 22% since 2010, with 979 closures as per data obtained from 87% of 400 councils in England, Scotland, and Wales. Similarly, as numerous world governments are introducing austerity cuts on public sanitation facilities, the demand for sanitary wares tends to face a significant pitfall. As a result, the relevant element may restrain the global sanitary ware market.

COVID-19 Impact Analysis

Because of the global pandemic, the sanitary ware industry is expected to rise slowly in 2020. The ceramic clean ware market had restricted growth and development in the past. The governments’ concerns about the spread of the coronavirus have taken several steps to raise awareness about appropriate hygiene and sanitation. Because of increased public awareness, the demand for sanitary equipment is likely to rise and grow in the following years.

As per statistics, people touch their faces more than 20 times every hour on average. Contact with the eyes, nose, or mouth occurs approximately 44% of the time. As concerns regarding the infestation of microorganisms and the chances of human hands’ exposure towards too many microorganism-infested surfaces grow, the demand for adopting touchless technology is a must. Touchless technology has benefited from the health and safety concerns raised by COVID 19. Sanitary-ware and bath-ware producers are introducing new and creative items to combat the virus and provide hygienic touchless solutions.

As a result of these innovations in the sanitary ware market, the respective market is snowballing in the post-Covid-19 market scenario, despite the complete shutdown of manufacturing and supply-chain network strain on the global sanitary ware market.

The cheaper price point and better handling capabilities of ceramics help the respective segment to dominate the material segment of the global sanitary ware market.

The global sanitary ware market is segmented into ceramic, metal, glass, and others based on materials. The ceramic segment dominates the market due to the ease of handling and cheaper price range of sanitary ware made utilizing ceramic materials. Ceramicware items are sparked by their high appeal, aesthetic value, and highly hygienic qualities. Further, the respective materials are also very customizable, with the possibility to be available in a wide range of structures, designs, and textures. The individual segment is also predicted to develop faster at the availability of ceramic-based products in various colors.

In the future, rising demand for construction and building sectors and strong demand for residential real estate will drive expansion in the ceramic sanitary wares in the market. Government measures supporting efforts to improve hygiene and sanitation levels worldwide boost the segment’s growth. In the coming years, rising demand from commercial institutions such as hotels, businesses, hospitals, educational institutes, public transportation stations, and other public locations is expected to generate exciting opportunities in the ceramic sanitary ware segment.

Source: DataM Intelligence Analysis (2021) *

Sanitary Ware Market Geographical Share

Asia-Pacific region holds the largest market share global sanitary ware market due to population explosion and rapid urbanization.

The Asia-Pacific is expected to produce positive results in the global sanitary ware market throughout the forecast period due to the region’s rapidly improving economic situation. People now have more disposable cash and can afford more opulent goods than before. 

Another critical aspect that boosts the region’s sanitary market is infrastructural development, aided by the region’s expanding population and urbanization. Increased tourism activities are also expected to have an impact on market growth. For instance, the Malaysian government is increasingly focusing on infrastructure investment and large-scale affordable housing schemes due to booming tourism.

With more lavish spending on public infrastructure and residential housing, the country’s infrastructure expansion is expected to accelerate. Regarding branded hotels and their chains, the government is looking forward to growing its footprint. Marriott International’s new brands, Sheraton and Accor, plan to open unique hotels in Malaysia before the end of 2020. As a result of these developments, the demand for sanitary ware in the country is expected to rise, influencing market growth.

Source: DataM Intelligence Analysis (2021)

Sanitary Ware Market Companies and Competitive Landscape

The sanitary ware market is exceptionally competitive with many global competitors. Some of the major players contributing to the market’s growth include Cera Sanitary Ware Limited, LIXIL Corporation, Roca Sanitario, S.A., Jaquar, Duravit AG, TOTO LTD, Villeroy & Boch, Kohler Co, Cersanit, Geberit AG, and Hindware Homes, among others.

The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, contributing to the sanitary ware market’s growth globally. For instance, in April 2019, INAX, a LIXIL Corporation brand, announced the launch of new product designs at Milan Design Week 2019. It was created in a contemporary Japanese design. The respective even has allowed visitors and consumers to get a firsthand look at the plans and products, expanding their customer base and overall revenue.

Roca Sanitario, S.A:

Overview: Roca Sanitario, S.A. It was established in 1929 and is situated in Gava, Spain. The company focuses on the manufacture of bathroom appliances and has a presence in more than 170 countries with over 24,00 people globally. In 2010, the company acquired Parryware, India’s pioneer sanitary ware manufacturer. After acquiring Swiss Keramik Holding Laufen, the company also has a strong presence in Eastern Europe, the U.S., and Brazil.

Product Portfolio: The company’s product portfolio of sanitary ware includes:

• Basins: The company manufactures varied types of basins such as wall-hung basins, over countertop basins, in countertop basins, under countertop basins, vanity basins, semi-recessed basins, totem basins, pedestals and semi-pedestals. Inspira series in the wall-hung basins market is an innovative product manufactured by the company.

Key Development: In July 2019, Roca Sanitario, S.A. announced in July 2019 that the basin collection had won the top prize at the Red Dot international design awards and the best innovative design in the Bathroom and sanitary equipment category and a Best of the Best award. The new products have brought the organization to the forefront, helping them to garner more consumers and secure more contracts.

Why Purchase the Report?

• Visualize the composition of the sanitary ware market segmentation by type, material, operating mode, shape, color and region, highlighting the key commercial assets and players.
• Identify commercial opportunities in the sanitary ware market by analyzing trends and co-development deals.
• Excel data sheet with thousands of sanitary ware market-level 4/5 segmentation points.
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
• Product mapping in excel for the key product of all major market players

The global sanitary ware market report would provide access to an approx. 77 market data tables, 86 figures, and 180 pages.

Target Audience 2024

• Sanitary Ware Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals
• Emerging Companies
• Suppliers/Distributors