Red Berries Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Red Berries Market is Segmented By Berry Type (Cranberry, Strawberry, Red Raspberry, Cherry, Grapes, Red Currants, Others), By Nature (Organic, Conventional), By Product Type (Frozen, Puree, Juice Concentrate, Powder, Not From Concentrate), By Application (Dairy, Bakery & Confectionery, Beverages, Snack Food, Nutraceuticals, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Red Berries Market Overview

The global red berries market is forecast to reach at a high CAGR during the forecast period (2024-2031)

Red berries are small, pulpy edible fruits, used in various food applications such as bakery, beverages, nutraceuticals, sauces, and snacks. It contains many anthocyanin’s plant compounds that fight inflammation and cell damage. These tiny fruits are also low in calories and fat. They are also used in dairy food products to enhance flavors of ice creams and shakes. Growing demand for natural flavors across the food and beverage industry is predominantly fueling the market growth of the red berries.

Red Berries Market Summary
 

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Red Berries Market Dynamics and Trends

Growing demand for natural flavors across the food and beverage industry Products flavored with berries have broad appeal due to their bright, sweet flavors, vibrant colors, and health associations derived from berries’ super food status. Some manufacturers are including exotic berries in their products, often in a blend with more traditional berries. Custom flavors can help ensure the right balance of berry flavors, so the product is not overpowered by the less familiar flavor. For example, berries like goji and Aronia can impart a bitter taste. A top foodservice trend in berry applications is incorporating berry flavors into savory dishes. Chefs have been roasting blueberries to top salmon, pork, and pizza and adding grilled cranberries to Brussels sprouts. House-made berry vinaigrettes, marinades, glazes, and sauces are being kept on hand as a quick way to add a touch of sweetness and tartness to savory dishes—for example, blackberry sauce on pork chops, cherry glaze on salmon, and raspberry marinade for chicken and duck. Berry is also being used to add flavor interest to popular Chile-based sauces. Examples include strawberry harissa and blackberry habanero BBQ sauce for use on meat or seafood

The ongoing trend of low-calorie and better-for-you beverages is expected to positively impact the market growth of red berries. For instance, in January 2019, Boost Drinks launched Boost Energy Red Berry 250ml, backed with love-themed advertising across Tinder. Thus, the growing demand for such energy drinks among consumers is expected to foster the market growth of red berries.

Red Berries Market Segmentation Analysis

Grapes segment held highest market revenue share of XX% in the year 2021

Grapes are mainly used in the wine industry. Most health experts claim that red grapes are better than green due to their disease-fighting antioxidants known as flavonoids. This flavonoid is helpful for the lower blood pressure and maintaining good cholesterol. Red grapes are beneficial for curing skin blemishes and acne. Red grapes contain resveratrol, which reduces the signs of aging. Resveratrol is an antioxidant that helps in maintaining healthy skin. Red grapes also have antibacterial and antiviral properties, protecting against skin infections. Some of the red grapes are very popular for winemaking. For instance, Nebbiolo is a red grape variety specializing in the Piedmont wine region of northwest Italy. The most famous Nebbiolo wines are Barolo and Barbaresco. Grapes are mostly used in winemaking. Grapes give nice color and flavor to the wine. Increasing disposable income and rising living standards increase the demand for red wine. As demand for red wine increases, the grape segment generates the highest revenue in market share.

Red Berries Market Geographical Share

Europe is expected to dominate the global red berries market in the year 2021

Europe is the largest importing region for frozen berries, accounting for approximately 60% of global imports. The rising demand for red berries is due to perceived health benefits by European consumers. Berries are often promoted as a super fruit and are increasingly used in smoothies as a healthy breakfast option. The European fruit processing industry is an important user of frozen berries, especially jams, confectionery, and fruit preparation producers. The total European market for frozen berries is estimated at more than 500 thousand tonnes in 2020. Germany, France, the United Kingdom and Belgium are the largest markets for frozen berries. France is Europe’s second-largest importer and consumer of frozen berries. In 2020, the French total import value was €193 million, good for 15% of total EU imports. Germany is Europe’s largest importer of frozen berries. The German import value in 2020 was €404 million, good for 33% of all European imports.

Red Berries Market Companies and Competitive Landscape

Red berries market is fragmented. Some of the major key players include Ocean Spray Cranberry Inc., Döhler Group, SunOpta, Hortex Group, Milne Fruit Products. Some of the key players follows merger and acquisition policy for increasing product demand in market. For instance, In February 2018, Ocean Spray Cranberries Inc. announced it has reached a definitive purchase agreement to acquire Atoka Cranberries Inc. in Quebec. This acquisition will expand the manufacturing of Ocean Spray. The prominent food franchise like Starbucks and Macdonald are launching beverages including strawberry. For instance, In July 2019, Starbucks added cookies and Donut in U.K. menu. Increasing demand for healthy bars among consumers is expected to offer potential opportunity to the market of red berries. For instance, in May 2018, Kellogg’s re-launched Special K cereal bars. The snacks also contain cereal crispies and whole wheat flakes for a lighter texture. The current flavors have been replaced by four new flavors – Juicy Red Berry, Milk Chocolate, Apricot & Sultanas, and Dark Chocolate & Cranberries. Also In February 2020, Brothers all natural, launched its freeze dried fruit snack in chocolate cover strawberries and chocolate covered banana variants.

COVID-19 Impact:

Negative impact on the global red berries market

The pandemic has negatively impacted the market worldwide. Disruptions were experienced by their respective manufacturing and supply-chain operations due to various precautionary lockdowns, as well as other restrictions enforced by governing authorities across the globe. As red berries are not considered an essential food, demand for red berries decreases because consumers eliminate spending expenses on non-essential things during a pandemic. These elements mentioned above are expected to negatively impact the market.