Market Size
Global Pro AV (Audio-Visual) market reached US$ 2.9 billion in 2022 and is expected to reach US$ 6.2 billion by 2030, growing with a CAGR of 10.1% during the forecast period 2024-2031.
The global pro AV (Audio-Visual) market has experienced significant growth in recent years, driven by advancements in technology, increasing demand for immersive experiences and the integration of AV solutions across various industries. The AV market encompasses a wide range of products and services, including displays, audio systems, video conferencing, digital signage, projection systems, control systems and content creation.
Europe is home to numerous innovative technology companies, research institutions and manufacturers that contribute to the development of cutting-edge Pro AV solutions. European companies have been at the forefront of advancements in display technologies, audio systems, projection technologies, control systems and immersive experiences. The region's focus on research and development drives technological innovation in the Pro AV market.
For instance, July 26, 2022, With the opening of a new office and pre-staging space in the Netherlands and the appointment of Leroy Seket as head of European operations, Project Audio Visual has announced a wave of expansion in the continent. Therefore, Europe accounted for nearby 1/3rd of the global shares and is expected to grow at a significant CAGR during the forecasted period.
Market Scope
| Metrics | Details |
| CAGR | 10.1% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Application, Distribution Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Equipment Type Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Rising Demand for Digital Signage
Manufacturers have focused on developing advanced display technologies to meet the requirements of digital signage. These technologies include high-resolution displays (such as 4K and 8K), large-format screens, ultra-thin bezels and curved or flexible displays. These developments enable captivating visual experiences, increased screen real estate and seamless video wall installations, thereby enhancing the impact of digital signage.
To engage and interact with customers, manufacturers have introduced interactive touchscreen displays for digital signage applications. These displays incorporate touch-sensitive capabilities, allowing users to interact with the content, access additional information and make selections. Touchscreen technology has transformed static digital signage into interactive and personalized experiences, enhancing customer engagement and driving the adoption of digital signage solutions.
Growing for Live Events and Entertainment
The growing demand for live events and entertainment is a significant driver behind the growth of the global pro AV (Audio-Visual) market. Live events, including concerts, festivals, sports events, conferences and trade shows, require sophisticated AV solutions to deliver immersive audio and visual experiences to audiences. This demand has led to several developments by manufacturers in the Pro AV industry.
Manufacturers have focused on developing high-quality sound systems specifically tailored for live events and entertainment venues. These systems include line arrays, subwoofers and amplifiers designed to deliver powerful, clear and immersive sound experiences. Advancements in sound processing, speaker design and acoustic technologies have resulted in systems that offer increased coverage, improved sound dispersion and enhanced intelligibility, catering to the needs of large-scale events and venues.
Complexity and Technical Expertise
Professional AV systems often require complex installation and integration processes. This involves configuring audio and visual equipment, connecting various components, programming control systems and ensuring compatibility with existing infrastructure. The complexity of these tasks can pose challenges for businesses and organizations without specialized AV expertise, leading to delays, errors and increased costs.
Operating and maintaining professional AV systems can be intricate, requiring a deep understanding of the equipment, software and network configurations. Users need to navigate complex interfaces, manage signal routing, adjust audio settings and troubleshoot technical issues. Lack of technical expertise can result in suboptimal performance, inefficient operations and downtime.
Market Segmentation Analysis
The global Pro AV (Audio-Visual) market is segmented based on type, application, distribution channel and region.
The Digital Signage and Video Walls Drives the Segmental Growth
The display segment dominates the global Pro Audio-Visual (AV) market due to its wide range of applications and the increasing demand for visual technologies in various industries. Displays play a critical role in digital signage solutions used for advertising, information display and brand promotion. Digital signage displays are deployed in retail stores, airports, stadiums, hotels, healthcare facilities and other public spaces. These displays provide dynamic and eye-catching visuals, allowing businesses to engage with their audience effectively.
Video walls consist of multiple displays seamlessly tiled together to create a larger display area. They are commonly used in control rooms, command centers, corporate lobbies, retail environments and entertainment venues. Video walls provide an immersive visual experience, enabling the simultaneous display of multiple content sources or large-scale visuals. Hence, the displays type segment holds for more than 1/3rd of the global segmental share.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
Large Events and Entertainment Industry Drives the North America Pro AV ( Audio Visual) Market
North America hosts numerous high-profile events, conferences, trade shows and entertainment productions that demand advanced AV solutions. Cities like Los Angeles, Las Vegas and New York are known for their vibrant entertainment industries, including film, television, music and live performances. These events require state-of-the-art AV equipment and expertise, driving the demand for cutting-edge AV technologies and creating a competitive market. Therefore, the North America dominates the global pro AV ( audio-visual) with significant global market share.
Source: DataM Intelligence Analysis (2023)
Market Key players
The major global players include Anixter Inc., Wesco, AVI Systems, AVI-SPL, LLC, Biamp Systems, CCS Presentation Systems, Ford Audio-Video, LLC, New ERA Technology, Solutionz Inc. and Telerent Leasing Corp.
COVID Impact
The pandemic resulted in the cancellation or postponement of numerous live events, including concerts, conferences, trade shows and sporting events. These events are significant drivers of the Pro AV market, as they require advanced AV solutions for sound reinforcement, video displays, lighting and event production. The halt in live events led to a sharp decline in demand for AV equipment and services, affecting manufacturers, rental companies, event organizers and related industries.
With the limitations on in-person gatherings, there was a rapid shift towards virtual and hybrid events. Businesses and organizations turned to online platforms and streaming technologies to host conferences, webinars and virtual meetings. This shift drove the demand for AV solutions that facilitate remote collaboration, video conferencing, live streaming and content production. The Pro AV market responded by offering enhanced virtual event solutions, including integrated conferencing systems, remote production setups and streaming platforms.
Russia- Ukraine War Impact
The ongoing war between Russia and Ukraine can have several potential impacts on the global Pro AV (Audio-Visual) market. The conflict may disrupt the AV market in the region directly affected by the war. The uncertainty and instability associated with a war can lead to economic disruptions, reduced investments and a decline in business activities. This can impact the demand for AV equipment, installations and services in the affected regions.
Key Developments
- On May 17, 2023, Genelec will collaborate with ApexPro and Audio Visual Worx to distribute its products in Southern Africa.
- On June 13, 2023, With the launch of its AV SOS rapid assistance service, Visually Connected Worldwide aims to offer users audio-visual support within minutes. By allowing consumers to message a team of experts via the support chat platform provided by Visually Connected Worldwide, the AV SOS support service offers real-time technical assistance. The support staff attempts to resolve the issue online and in a timely manner.
- On Februaary 10, 2020, The Miramar, Florida-based Herman ProAV, which was formerly privately held, has been bought by Resideo Technologies, Inc. The newly acquired business is a top supplier and distributor of commercial audio-visual (AV) systems integrators' professional AV products, procurement services and labour resources. Herman ProAV, a prominent wholesale distributor of security, AV and low-voltage solutions, will join Resideo's ADI Global Distribution business and service customers all throughout US.
Why Purchase the Report?
- To visualize the global Pro AV (Audio-Visual) market segmentation based on type, application, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of Pro AV (Audio-Visual) market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global Pro AV (Audio-Visual) market report would provide approximately 61 tables, 62 figures and 212 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
