Pretzels Market Size, Share, Industry, Forecast and outlook (2024-2031)

Pretzels Market is segmented By Type (Hard, Soft), By Product (Salted Pretzels, Unsalted Pretzels), By Packaging (Bags, Boxes, Containers, Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Storesl, Online Retailers, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Pretzels Market Overview

Global Pretzels Market is estimated to reach at a CAGR of 2.7% during the forecast period 2024-2031

A pretzel is a baked snack with a twisted knot shape and a crisp, brittle flavor. It is made with wheat flour and various additional ingredients, including water, vegetable oil, corn, cane sugar, and yeast. Pretzels are a rich source of folate, iron, and niacin, all of which are essential for digestion and metabolizing fat, protein, and carbohydrate, as well as for lowering cholesterol levels and reducing the prevalence of cardiovascular diseases. Recently, many major players have focused on introducing new products in various shapes and sizes because the younger generation is a potential consumer of pretzels.

Pretzels Market Scope

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Pretzels Market Dynamics

Increasing Demand for quick snacks drives the market expansion.

Pretzel consumption has increased dramatically in recent years due to the quick changes in consumer tastes and preferences and changing lifestyles. The consumption of quick snacks became popular in western nations and quickly spread to other areas. For instance, In the US, Good Health has introduced two new flavors of savory pretzels with some fashionable, functional ingredients which attract consumers with different tastes.

On the other hand, because pretzels can be consumed at any time of the day, consumers and manufacturers have a high demand for them. They are always a good choice to grab wherever people are because they taste great with dips or by themselves. Everyone enjoys pretzels; they're a tasty snack and good for people's health. Because they act as appetite suppressants, the fiber in these snacks helps keep the human digestive system healthy, resulting in fewer constipation issues and weight loss advantages. So growing health consciousness of consumer drives the market expansion in the forecast period.

However, the market is being hampered by the other market competitors and the high cost of the packed pretzel products.

Pretzels Market Segmentation Analysis

The packaging segment accounted for the highest share of the global pretzels market

Packaged snacks, packaged food, and confections are small packets of prepared foods. Consumers can easily transport or buy them in retail establishments to take home and eat at their convenience. Some examples are granola bars, protein bars, candy bars (like Snickers), drink mix powders like Kool-Aid or Gatorade powder, nuts, etc. As these snacks are ready to eat, packaging products in the market sold out very quickly, resulting in the expansion of the global pretzel market in the forecast period.

On the other hand, many recipes that are posted online call for pretzels as an ingredient. There are two examples of pretzel buns or cheese bombs with a hot mustard dipping sauce. New recipes are always created that incorporate the delectable flavor and crunchy texture of these snacks to improve the dish. So online purchasing customers became very easy to order any pretzel. Hence the online segment accounted for the second-highest share in the global pretzel market.

Global Pretzels Market Geographical Share

North America is the dominating region during the forecast period

During the forecast period, North America remains the dominant region in the global pretzels market because intermediate snacking is more popular among consumers. The pretzels market is also expanding due to the expanding food industry and the wide range of goods produced by different companies. Key players in the market are launching new products with different flavors to attract, especially the young generation, to expand their business. For instance, On 28th September 2022, in honor of Oktoberfest, Campbell's brand Snyder's of Hanover introduced its limited-edition Snyderfest Beer Cheese Pretzel Pieces.

On the other hand, during the forecast period, moderate growth is anticipated in the Asia-Pacific region. The increasingly busy lifestyles of consumers and the popularity of convenient food items in emerging economies are the key drivers of the rising demand for pretzels. Rising personal disposable income and rising consumer awareness of the value of maintaining good health, particularly in developing regions like Asia pacific, are the main factors driving the growth of the pretzels market.

Pretzels Market Companies and Competitive Landscape

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Key major players are Pretzels Inc, Philly Pretzel Factory, Johnson Auntie Anne's, Boulder Brands, ConAgra Foods, Old Dutch Foods, Mr. Pretzel, Frito-Lay, Herr Foods, Intersnack and J & J Snacks. These key players are developing their businesses using different strategies like new product launches, mergers and acquisitions, joint ventures, partnerships and purchasing the shares of other companies. For instance, on 5th March 2020, J&J Snack Foods Corp., a leader and innovator in the snack food industry, recently introduced a new product that brings the company back to its roots: the soft pretzel! The most recent addition to the SUPERPRETZEL brand in the food service industry is SUPERPRETZEL Soft Pretzel Fries. On the other hand, on 22nd March 2021, Pretzels Inc., a provider of pretzels and other snack goods, introduced almond butter-filled pretzels for its Harvest Road brand and high-end private-label brands.

COVID-19 Impact:

Positive impact on the global Pretzels market

The COVID-19 crisis significantly impacted the pretzel market. Businesses have noticed a shift in consumers' purchasing habits. Retail stores and other offline shopping venues have been continuously closing due to the pandemic. However, through online shopping, consumers were boosting the market for calorie- and nutrient-dense foods. Pretzel demand increased during the pandemic because some consumers eventually stocked up on snack foods, including pretzels. Pretzels are frequently regarded as a healthier snack alternative to some other salty snacks, which encourages consumers to adopt healthier marketing tactics. The product's health benefits eventually draw consumers' attention to this specific market.

The global pretzels market report would provide an access to approximately 61 market data tables, 57 figures and 170 pages