Global Postbiotic Pet Food Market is Segmented By Pet Type (Cat, Dog, Others), By Form (Dry, Liquid, Capsule, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Postbiotic Pet Food Market Size
Global Postbiotic Pet Food Market reached USD 823.9 million in 2022 and is expected to reach USD 1,323.1 million by 2030 growing with a CAGR of 6.1% during the forecast period 2024-2031. Postbiotic supplements for pets are designed to provide beneficial postbiotic compounds, such as short-chain fatty acids (SCFAs) and organic acids to support Immune System and Digestive Health of pets.
Increase in the consumers awareness about pet health helps to boost market growth of the postbiotic pet food. Also, increase in the research on benefits of postbiotics has been expanded. Pet owners are increasingly focused on the preventive healthcare which helps to increase the demand of postbiotic pet food products.
Increase in the demand of postbiotics in pet nutrition helps to boost market growth over the forecast period. Fermentation byproducts such as acetate,butyrate, and propionate, are produced during fermentation that are good for the gut health of the pets. A prebiotic-postbiotic combination for pets helps to promote gut health and support their digestive system.
Postbiotic Pet Food Market Summary
Metrics |
Details |
CAGR |
6.1% |
Size Available for Years |
2022-2031 |
Forecast Period |
2024-2031 |
Data Availability |
Value (US$) |
Segments Covered |
Pet Type, Form, and Region |
Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
Fastest Growing Region |
Asia Pacific |
Largest Region |
North America |
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Postbiotic Pet Food Market Dynamics
Increase in the Adoption of Pets Helps to Boost Market Growth
The rising trend of millennials adopting pets is expected to boost market growth even more. According to the American Pet Products Association (APPA), approximately 38% of people in the United States own cats, with two cats being the average number per family. Europe is a significant market for high-quality pet food. As per the European Pet Food Industry Federation (FEDIAF), over 80 million European families possess one pet. Due to the increasing percentage of cat ownership in the region, cat food items are the industry leaders.
Thus, pet food manufacturers regularly make significant efforts to meet pet owners' demands and expectations, preserve profitability and produce nutritionally balanced food for dogs and cats food manufacturers to better understand consumer tastes, hence creating market driving opportunities for pet postbiotics in recent times
Rising Awareness and Concerns About Animal Health and Safety
Thus growing awareness among pet owners, cattle farmers, and hobbyists regarding the advantages of probiotics for animals health is a major opportunity for the businesses operating in probiotics manufacturing. Furthermore, growing common senior health conditions in pets such as Arthritis, Cancer, Cognitive Dysfunction, Diabetes, Kidney Disease and other chronic diseases in pets have alarmed various manufactures and owners to follow the nutrition-rich diet in their pet’s food leading to create market opportunities for probiotics in the recent times.
Companies are also investing in R&D and organizing campaigns to educate the customer about the advantages of probiotics in pets. For instance, in April 2021, Skout's Honor is launching a Peace & Harmony for Pets awareness campaign to educate veterinarians, groomers, pet specialty retailers, and pet parents everywhere about the natural power of probiotics skincare as a proven, effective treatment to keep pets in optimal health.
Growing Side Effect of Postbiotics in Pets is Hurdling the Growth of the Market
Some dogs may experience digestive discomfort, bloating, gas, diarrhea, constipation, or nausea when starting postbiotics. A digestive symptom may get worse before it gets a better early sign of a negative reaction could be changed in appetite. Furthermore, there are several risk factors associated with pet probiotics, such as the product is not advised to use in pets that are very sick, debilitated, and immune-compromised.
In addition, pets that are allergic to it (usually the inactive ingredients included with the postbiotic) are also advised not to use the product. Low-quality pet postbiotics by inferior companies have shown various side effects on the animal's health, as low-quality probiotics are unstable and quickly degrade in the dog’s stomach before reaching the intestines. Another problem with low-quality probiotics is that they may be labeled “for dogs” but are meant for humans
Postbiotic Pet Food Market Segmentation Analysis
The global postbiotic pet food market is segmented based on pet type, form, and region.
Increase in the Adoption of Dogs Helps to Boost Segment Growth
The global postbiotic pet food market by flavour type has been segmented by cat, dog, and others.
Dogs are widely preferred as pets around the world, which is a significant factor in the animal's dominance in the market. According to the data given by Pet Keen in 2023, the worldwide pet population is estimated to be 900 millions. China has the highest pet dog population Asia is around 110 million. There are around 197 dog breeds that are recognized by the American Kennel Club. These increase in the adoption of dogs helps to boost segment growth over the forecast period.
Increase in the product launches of postprobiotics by major key players for the ogs helps to boost segment growth over the forecast period. For instance, On March 24, 2023, Goli Nutrition launched pre, post and probiotic gummies for the dogs. The new launched product is formulated with prebiotic xylooligosaccharides. The new launched product helps to boost gut health of the pets.
Postbiotic Pet Food Market Geographical Share
Increased Demand for Postbiotic Pet Food in North America Region Due to the Rising Consumers Awareness
Increase in the pet ownership in the developing countries of the North America such as United States and Canada helps to boost regional growth over the forecast period. According to the data given by the American Veterinary Medical Association, total dog population in the United States is 76,811,305 and cat population in the United State is 58,385,725. Veternary expenditure per household per year in the United States is $410. In the Unites States 69 million households own at least one dog.
Animal health is becoming increasingly important as animal husbandry expands, and new products are being developed at a rapid pace, fueling demand for probiotics in North America. The massive and simple availability of raw materials needed to create animal feed is largely responsible for the region's rise in the pet postbiotics market. The postbiotics market in North America has been profoundly affected by changes in consumer habits and an increased knowledge of the health issues associated with dogs.
Postbiotic Pet Food Market Companies
The major global players include Royal Canin, Nestle Purina Pet Care Company, Mars Inc., Chr. Hansen, Kinglike DSM N.V., DowDuPont, Evonik Industries, Land O'Lakes, Lallemand and Bluestar Adisseo Co..
COVID-19 Impact on Postbiotic Pet Food Market
COVID-19 Impact
Before the outbreak of the coronavirus, the demand for pet postbiotics was increasing at a significant rate, and various key players were investing in the R&D sector of the product due to increased awareness among the consumer
During pandemic, as a result of the lockdown in several nations, the market for pet postbiotics has faced few hurdles during transportation and distribution. In addition, various ongoing projects on pet probiotics were kept on hold to restrict the gathering of people and order further virus transmission. However, in response to increased farmer demand, government rules about the industry were adopted in most countries, resulting in a boost in growth opportunities in the dry form of postbiotics in the animal feed segment. In addition, the pet-care sector has rarely experienced such rapid change as it did in 2020. The COVID-19 pandemic changed purchasing habits and resulted in a record number of first-time pet owners adopting animals during the lockdown.
By Pet Type
- Cat
- Dog
- Others
By Form
- Dry
- Liquid
- Capsule
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The U.K.
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On May 28, 2021, Cargill, a American food companys EpiCor postbiotic ingredient is approved by US Food and Drug Administration (FDA). It is an dried yeast ingredient now available for the pets.It helps to improve digestive and immune health of the pets.
- On November 30, 2021, JAC Pet Nutrition, a pet food company launched TruMune postbiotics products in the market. The new launched product helps to boost pets joint support, skin and coat health for pets.
- On March 28, 2023, TruMune postbiotics, a singapur based company transform pet care with postbiotic supplements. The company launched total 11 products under the brand name Furment.
Why Purchase the Report?
- To visualize the global postbiotic pet food market segmentation based on pet type, form, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of postbiotic pet food market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global postbiotic pet food market report would provide approximately 57 tables, 48 figures and 122 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies