Market Size
Global Popcorn Seeds Market reached US$ 173.14 million in 2022 and is expected to reach US$ 311.21 million by 2031, growing with a CAGR of 7.71% during the forecast period 2024-2031.
The global popcorn seeds market has witnessed significant growth and transformations over the years, as the demand for convenient and healthy snack options is increasing, the demand for premium and specialty popcorn products is rising as it is considered as a healthier alternative to traditional snacks, being a whole grain.
Furthermore, Companies adopting sustainable farming methods and packaging are likely to find favor in the market. For instance, in October 2021, Pivot Bio, introduced Connect, a snack brand, to fulfill the consumer demand for sustainable food. Premium yellow butterfly popcorn kernels are the first snack in the Connect product line, and they are available for purchase online. Hence, such product launches can help in increasing the market growth.
The mushroom popcorn seeds have the highest share in the global popcorn seeds market. Similarly, North American region has the maximum world share, as this region has an ideal climate for cultivating popcorn. Also, the American public adopting these popcorn as staple snacks, hence, it can help in increasing the market growth.
Market Scope
| Metrics | Details |
| CAGR | 7.71% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Nature, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing popularity of Popcorn
The demand for popcorn varieties is increasing, as they are often perceived as a healthy snack option, also they can season popcorn with an array of flavors, ranging from sweet and savory to exotic and spicy, catering to diverse taste preferences. Which helps in increasing the adoption of popcorn in various entertainment venues, social gatherings, and others. Hence, it can influence the popcorn seeds market.
Furthermore, manufacturers have producing unique and exotic flavor profiles, appealing to adventurous consumers and expanding the market for specialty popcorn. For instance, in February 2023, Quinn Snacks introduced an enhanced version of its Pop-at-Home Popcorn Kernels. The product now features updated packaging and utilizes single-origin corn kernels sourced from a farm dedicated to regenerative agriculture practices.
Rising Awareness About Health And Wellness
The global popcorn seed market is witnessing a significant surge in growth, driven by the rising awareness about health and wellness among consumers worldwide. Popcorn is becoming a more popular and secure snack choice for people following gluten-free diets, and vegan diets. This dietary inclusivity aspect enhances the marketability of popcorn seeds, contributing to their increasing demand in the global market.
Furthermore, popcorn-producing companies are strategically planning to produce innovative products, for instance, in August 2023, Proper and KFC partnered to launch a new popcorn product Popcorn Chicken Popcorn combines KFC’s popcorn chicken with Proper Snacks’ butterfly popcorn. Popcorn Chicken Popcorn is vegan, gluten-free, and HFSS-compliant, containing 90 calories per serving. It is also made using all-natural seasonings and has no palm oil. Hence, such products can help in increasing the popularity for this market.
Rising Fluctuations In Weather Conditions
The vulnerability of popcorn crops to adverse weather conditions extends to their susceptibility to extreme weather events, which cause physical damage to the crops and result in yield losses and potential disruptions in the supply chain. Such weather-related setbacks can have cascading effects on the popcorn seed market, leading to fluctuations in pricing and availability.
Market Segment Analysis
The global popcorn seeds market is segmented based on type, nature, distribution channel and region.
Raising the Demand for Ready-to-Eat Mushroom Popcorn
The mushroom type segment holds the largest share in the global popcorn seeds market, mushroom popcorn seeds are characterized by their large, round, and ball-shaped kernels. the larger surface area of mushroom popcorn allows for better coating with various flavors, seasonings, and coatings. This flexibility in flavor profiles caters to the diverse and evolving taste preferences of consumers, contributing to the segment's popularity in the market.
Furthermore, due to increasing demand for mushroom popcorn, manufactures are launching innovative products, For instance, on June 15, 2023, Popcorn Kitchen's original Home Poppin Bottles introduced its new high-quality home Poppin kits designed for both parents and children to craft ideal movie night treats. Each kit is packed with premium mushroom popcorn kernels, representing the pinnacle of sweet popcorn sophistication, along with an ample supply of Belgian chocolate chips, essential seasonal toppings, and foolproof preparation instructions.
Market Geographical Share
Increase in Cultivation, and Consumption in North America
The North American region shows a dominance in the global popcorn seeds market. North America shows a favorable growing condition for the cultivation of popcorn, also consumers and entertainment companies are highly adopting popcorn as a staple snack food. Hence, it can help in increasing the market growth.
The climatic conditions significantly influence popcorn growth, and North America, for instance, according to the Wfyi Indianapolis Organization on January 19, 2023, Indiana claimed the leading position in national popcorn production in 2021. In 2021 the popcorn cultivation, with over 97,000 acres of popcorn stalks planted, a notable 8 percent increase compared to the preceding year. However, once the American public became acquainted with it, the popularity of popcorn seed experienced rapid growth.
Furthermore, consumers in the North American region have adopted popcorn as part of their diets. For instance, according to the USDA Popcorn Board's March 27, 2023, report, Americans consume a staggering 14 billion quarts of popcorn annually. Additionally, in a popcorn report, in 2021, North America emerged as the global leader in the ready-to-eat popcorn market.
Market Companies
The major global players in the market include Weaver Popcorn Hybrids, Schneider's Gourmet World, Princeton Popcorn Company, Agricultural Alumni Seed, Schlessman Seed Company, San Diego Seed Company, Hudson Valley Seed Company, Conagra Foodservice, Inc., JOHNNY'S SELECTED SEEDS, and Laughing Mountain Gourmet Popcorn.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic had a profound impact on the global popcorn seed market. The market faced disruptions in the supply chain, logistical challenges, and a shift in consumer behavior. With lockdowns, restrictions on movement, and a surge in stay-at-home practices, there was an initial surge in demand for popcorn seeds as consumers sought comfort foods.
Russia-Ukraine War Impact Analysis
The Russia-Ukraine war had far-reaching implications across various industries, and the global popcorn seed market is no exception. The conflict has led to disruptions in the supply chain of popcorn seeds, affecting the sourcing of raw materials. Popcorn seed producers often rely on stable and consistent access to agricultural inputs, and any disruption in the supply chain can lead to challenges in maintaining production levels, thereby affecting the market.
Key Developments
- During the 2020–21 period, the ICAR-Indian Institute of Maize Research in Ludhiana introduced six high-yielding hybrids. These included three varieties of Quality Protein Maize (QPM), two popcorn hybrids, and one baby corn hybrid, which were made available for cultivation in diverse ecological regions. Notably, the market has also witnessed the emergence of specialty popcorn seed varieties like LPCH 3 (IMHP 1540) and LPCH 2 (IMHP 1535).
- In November 2022, Quinn Foods LLC relaunched its Pop-at-Home Popcorn Kernels with new packaging, featuring single-origin corn kernels from a regenerative agriculture farm. Quinn collaborates with Braggadocio, Missouri-based fifth-generation farmer Steve McKaskle of the McKaskle Family Farm to advance sustainable agricultural methods and provide customers with complete ingredient transparency.
- In June 2021, Opopop introduced Flavour Wrapped Popcorn Kernels. The kernels are shipped to their facility in Denver, Colorado, once they have reached adulthood and are harvested. Flavor Wrapped Popcorn Kernels are made by the flavor team by combining them with delicious premium ingredients.
Why Purchase the Report?
- To visualize the global popcorn seeds market segmentation based on type, nature, distribution channel, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of the popcorn seeds market -level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global popcorn seeds market report would provide approximately 62 tables, 50 figures and 210 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
