Peppermint Tea Market Size, Share, Industry, Forecast and outlook (2024-2031)

Peppermint Tea Market Size

Global Peppermint Tea Market reached USD 210.4 million in 2022 and is expected to reach USD 318 million by 2030 growing with a CAGR of 5.3% during the forecast period 2023-2030. The global peppermint tea market is experiencing growth due to rising health consciousness among consumers.

Peppermint tea is often associated with various health benefits, such as aiding digestion, reducing stress, and soothing gastrointestinal issues, which is attracting health-conscious consumers, and driving the peppermint tea market's growth.

With the ongoing wellness trend, consumers are increasingly seeking functional beverages that offer health benefits. Peppermint tea aligns well with this trend, as it is perceived to have various therapeutic properties, leading to increased consumption. Manufacturers are continuously introducing new peppermint tea products to cater to different consumer preferences. This innovation in flavors, blends, and packaging has created a diverse product portfolio, further stimulating market growth.

Peppermint Tea Market Scope

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Peppermint Tea Market Dynamics

Growing Global Health and Wellness Trend Drives Market Growth

As consumers become more health-conscious, there is a rising preference for natural and herbal products. Peppermint tea, known for its refreshing and soothing properties, aligns perfectly with the health and wellness trend, driving its popularity in the market. Peppermint tea is well-regarded for its potential digestive health benefits, including easing digestive discomfort and promoting overall digestive wellness, boosting market growth.

Peppermint tea has calming and relaxing properties, making it a popular choice for individuals looking to reduce stress and unwind. As the global health and wellness trend emphasizes mental well-being, the demand for peppermint tea as a stress-relieving beverage is expected to rise, bolstering the peppermint tea market.

Increasing Demand for Functional Beverages Drive Market Growth

Consumers are seeking beverages that offer functional benefits with a rising focus on health and wellness. Peppermint tea, known for its potential digestive and stress-relief properties, aligns perfectly with the demand for functional beverages, driving its popularity in the market. Peppermint tea's natural and herbal properties make it an attractive option for health-conscious consumers looking for functional beverages that are free from artificial additives. Its natural appeal contributes to its growing market acceptance.

Peppermint tea's reputation as a digestive aid positions it as a functional beverage, particularly for individuals seeking natural remedies to support digestive wellness. The increasing awareness of its digestive health benefits fuels its demand in the peppermint tea market. The broader functional beverage industry is experiencing robust growth due to consumers' desire for beverages that go beyond simple refreshments. As a functional herbal tea, peppermint tea rides the wave of this expanding market.

Increasing Competition from Other Herbal Teas Hamper the Market Growth

As consumers explore different herbal tea flavors and blends, their preferences shift away from peppermint tea to try new and unique options. This evolving consumer behavior can limit peppermint tea's market growth. The herbal tea market offers a wide variety of options, including chamomile, lavender, ginger, and various fruit-infused teas.

The abundance of herbal tea choices creates strong competition for peppermint tea, potentially impacting its market share. Certain herbal teas, such as ginger or chamomile, offer specific functional benefits like immune support or relaxation. These targeted benefits may attract consumers looking for specific health effects, potentially leading to a slowdown in peppermint tea's market growth.

Peppermint Tea Market Segment Analysis

The global peppermint tea market is segmented based on type, nature, distribution channel, and region.

Increasing Demand For Refreshing Flavor of Blended Peppermint Tea

Blended peppermint tea dominates the global peppermint tea market, holding the highest share. The popularity of blended peppermint tea stems offers a delightful fusion of peppermint with various other herbs, spices, and fruits, creating a unique and refreshing flavor profile. The global market's increasing focus on product diversification and consumer-driven preferences is significantly contributing to the rise of blended peppermint tea as the leading segment in the peppermint tea market.

The market for blended peppermint tea is growing significantly due to consumer preferences for diverse taste experiences, and manufacturers are capitalizing on this demand by introducing innovative blends to cater to different market segments. Blended peppermint tea's versatility and wide-ranging appeal are propelling its market dominance, making it a sought-after choice among tea enthusiasts worldwide.

Manufacturers are also focusing on product innovation and effective marketing strategies to promote blended peppermint tea. For instance, on June 23, 2020, Teavana introduced an exciting addition to its product lineup - the all-new ready-to-drink Wellness Craft Iced Teas. These refreshing beverages come in three vibrant flavors: DEFENSE Orange Cinnamon White Tea, BALANCE Watermelon Basil Oolong Tea, and REFRESH Blueberry Mint Herbal Tea. Each tea is carefully crafted using the finest teas and botanicals, infused with invigorating ingredients like ginger, turmeric, and peppermint.

Global Peppermint Tea Market Geographical Share

Expanding Health and Wellness Trends in North America

The North America region is dominating the global peppermint tea market. North America is witnessing significant consumer awareness and demand for herbal and specialty teas, including peppermint tea. The region's population is increasingly health-conscious, seeking natural and caffeine-free beverage options, which is boosting the demand for peppermint tea in the market.

The health and wellness trend is gaining momentum in North America, with consumers actively seeking products with perceived health benefits. Peppermint tea is recognized for its digestive properties and relaxation benefits, making it a popular choice among health-conscious consumers, thereby contributing to peppermint tea's market dominance.

Peppermint Tea Market Major Key Players

The global peppermint tea market players include Associated British Foods plc, Tata Consumer Products, Unilever N.V., The Hain Celestial Group, Orientis Gourmet SAS, Dilmah Ceylon Tea Co. Plc, Yamamotoyama Co. Ltd, Harney & Sons Tea Company, The Republic of Tea and Newby Teas.

COVID-19 Impact on Peppermint Tea Market

The pandemic disrupted supply chains globally, impacting the availability and sourcing of peppermint leaves and other ingredients for peppermint tea production. These supply chain challenges affected market players' ability to meet demand, leading to fluctuations in the peppermint tea market. The closure of food service establishments impacted the food service sector's demand for peppermint tea, leading to decreased sales in this market segment. 

However, during the pandemic, there was a shift in consumer preferences towards health and wellness products. Peppermint tea has potential health benefits and experienced increased demand as consumers sought immune-boosting and stress-relief solutions. This shift in preferences positively affected the peppermint tea market. With lockdowns and restrictions impacting traditional retail channels, e-commerce became a crucial avenue for peppermint tea sales. The online market provided a convenient and accessible platform for consumers to purchase peppermint tea products, driving the growth of the digital peppermint tea market.

By Type

• Blended Peppermint Tea
• Unblended Peppermint Tea

By Nature

• Organic
• Conventional

By Distribution Channel 

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Sales
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On November 16, 2022, NOW underwent a rebranding of its tea line. Introducing the new "Give A Tea" brand, NOW pledges to donate one box of tea to the Chicago Food Repository for every two boxes of tea purchased by retailers. This program aims to make a positive impact by supporting the community while offering its customers a chance to contribute to a charitable cause with every tea purchase.
• On July 28, 2020, Unilever N.V. announced its strategic decision to divest a major portion of its tea business due to sluggish growth in tea product sales. As part of this plan, Unilever intends to sell off the Lipton brand in certain regions, while retaining its presence in key markets such as Indonesia and India. This move reflects the company's response to the evolving market dynamics and its efforts to optimize its tea business portfolio for better performance in the regions of the highest potential.
• In May 2020, Tata Consumer Products Ltd. established strategic collaborations with prominent delivery partners like Domino's Pizza, Zomato, Flipkart, and others to facilitate the supply of essential items such as Tata Tea, Tata Coffee, Tata Salt, Tata Sampann Spices, pulses, and Nutri mixes. Through these partnerships, Tata Consumer Products aimed to reinforce its direct distribution model and enhance its accessibility to consumers by leveraging the wide reach and popularity of leading food delivery applications. 

Why Purchase the Report?

• To visualize the global peppermint tea market segmentation based on type, nature, distribution channel, and region, as well as understand key commercial assets and players. 
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of the peppermint tea market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global peppermint tea market report would provide approximately 61 tables, 56 figures, and 117 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies