Pasta Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Pasta Market is segmented By Product Type (Dried Pasta, Instant Pasta. Fresh Pasta), By Raw Material (Durum Wheat Semolina, Refine Flour, Rice, Multigrain, Others), By Sauce Type (White Sauce Pasta, Red Sauce, Mix Sauce Pasta), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online Sales, Others), and By Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Pasta Market Overview

The Global Pasta Market will be US$ 45.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 79.3 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030.

Pasta is mainly made from an unleavened wheat flour dough mixed with water or eggs, formed into sheets or other shapes, then cooked by boiling or baking. There is an extensive range of pasta and it is regularly available in dissimilar shapes and varieties. Pasta intake has improved among health-concern customers around the globe as it is cholesterol-free and small in sodium.

Consumers in different markets are concentrating on healthier food choices for food, and the nutritional benefits and variety of pasta are boosting the global market. Due to the prevalence of hectic lifestyles in large cities, the preference for convenience foods has increased rapidly. People prefer these types of food items that are highly enriched in nutrition.

The easy availability of pasta products and their simple manufacturing techniques, even on a large scale, are predicted to accelerate the expansion of the pasta market.

Pasta Market Scope

Pasta Market Dynamics

Growing Demand for Convenient Food Products to Foster the Pasta Market Growth

In recent years, the demand for ready-to-eat food products has increased significantly. With the rise in employment, more people are leading a hectic lifestyle, leading to a surge in demand for ready-to-cook products. Pasta is ideal for the "on-the-go" generation, who demand convenience foods. The newer generation has redefined the traditional way of cooking and eating. Convenient foods like instant pasta fulfill their needs by reducing the preparation time.

According to the Italian Food and ICE Agency, convenient food products like pasta increased in Italy, Germany, France, and the U.S. The major exporting countries of these products also saw a surge of 30% owing to the increased demand for ready-to-cook products among consumers. Additionally, these products are cheaper and more convenient to cook, making them a preferred choice among the working population.

Fluctuating Raw Material Prices are Holding Back the Pasta Market Growth

Fluctuations in the prices of key raw materials, such as durum wheat, can impact the profitability of pasta manufacturers. When raw material prices rise, manufacturers face increased production costs, which may be difficult to pass on to consumers through higher prices due to market competitiveness. This can result in squeezed profit margins for pasta producers.

Fluctuating raw material prices are often influenced by weather conditions, crop yields, global supply and demand dynamics, and geopolitical events. These factors can lead to volatility in the availability and pricing of key raw materials, making it challenging for pasta manufacturers to plan and budget effectively.

Pasta Market Segment Analysis

The Global Pasta Market is segmented based on product type, raw material, sauce type, distribution channel, and region.

The Durum Wheat Semolina Segment had the Highest Share in the Global Pasta Market.

Semolina, a wheat flour, makes the best range of these products. Because of its elasticity, semolina flour is used to manufacture products in various forms and sizes. It also allows the product to maintain structural uniformity and preserve its texture.

On the other hand, Semolina flour is high in gluten and may not be suited for people living with celiac disease or health-conscious people. As a result, gluten-free product demand is expected to skyrocket in the coming years.

Moreover, it is essential to recognize that durum wheat semolina contributes a large portion of the overall cost of pasta.  Pasta demand is increasing during the pandemic globally. According to the Chartered Institute of Procurement & Supply Organisation, the pasta market is uncontrollable.

 As a result, there has been an approximately 90% increase in pasta raw material prices globally and an increase in freight due to companies buying at record-high prices, and farmers are holding onto wheat and driving the price up.

Source: DataM Intelligence Analysis (2023)

Pasta Market Geographical Penetration

Europe is the Dominating Region During the Forecast Period

The European pasta market is expected to establish a dominant pasta market throughout the forecasted period. The region reported a large portion of the market in 2021. Italy is one of the remarkable suppliers to the growth of the world’s pasta market.

The region’s market is expected to increase significantly throughout the forecast period. Pasta is one of the main staple foods in the European region of the world. Rapid population development and the rising per capita disposable income progress promote its progress in the market.

According to International Pasta Organisation, in 2021, it has been confirmed that pasta is a daily pleasure worldwide. The same report states that approximately 50.7% of global pasta produced is being consumed by the European region worldwide. According to International Pasta Organisation (IPO), 2021 Italy’s average per capita consumption was 23.5 kg, 17 kg in Tunisia, 15 kg in Venezuela, 12.2 kg in Greece, and 9.9 kg in Peru.

Source: DataM Intelligence Analysis (2023)

Competitive Landscape

The major global players include the Pasta market are Barilla G.eR.F.lli S.p.A., Ebro Foods S.A., CAMPBELL SOUP COMPANY, TreeHouse Foods Inc., Unilever, The Kraft Heinz Company, BORGES INTERNATIONAL GROUP, Nestle, F.lli De Cecco di Filippo S.p.A., and Armanino Foods.

COVID-19 Impact Analysis

COVID Impact

COVID-19 has different effects in different countries, depending on cultural norms, mitigation measures, and health infrastructure. The COVID-19 pandemic has changed global market dynamics in manufacturing, supply chains, and financial markets. Furthermore, significant demand for pasta was observed in France, the United States, the United Kingdom, and Germany. Because of the increasing cases of COVID-19, these countries have had a positive impact on the pasta market.

According to International Pasta Organization, Union Italian Food and ICE Agency surveyed pasta consumption trends during the lockdown in Italy, Germany, France, the UK, and the USA, which account for more than one-third of the world's pasta consumption. They are the reference markets for Italian pasta. This picture reveals that the pandemic changed the approach to pasta, and on World Pasta Day's eve, it leads to consider the value consumers give to this product after such an important event.  

By Product Type

• Dried Pasta
• Instant Pasta
• Fresh Pasta

By Raw Material

• Durum Wheat Semolina
• Refine Flour
• Rice
• Multigrain
• Others

By Sauce Type

• White Sauce Pasta
• Red Sauce
• Mix Sauce Pasta

By Distribution Channel

• Hypermarkets & Supermarkets    
• Convenience Stores
• Specialty Stores
• Online Sales 
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In April 2023, Nuovo Pasta Productions, Ltd, the world's leading artisan pasta manufacturer, announced that they are partnering with Fresh Midwest, an online marketplace known for high-quality local ingredients, ready-made dishes, restaurant meal kits, and more, delivered directly to consumers in the Chicagoland and Southern Wisconsin area.
• In March 2023, Barilla, the world's leading pasta producer, announced the newest addition to its line of Chickpea pasta – Orzo! Made with only one ingredient and without any additives like xanthan gum, this short-cut pasta includes 19g of plant-based protein per 3.5oz serving and is certified gluten-free.
• In March 2023, Absolut vodka, the UK’s No.1 premium vodka company collaborates with Heinz, creators of world-renowned tomato-based products to launch a new limited-edition pasta sauce.

Why Purchase the Report?

• To understand key commercial assets and players to visualize the Global Pasta Market segmentation based on product type, raw material, sauce type, and distribution channel.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous pasta market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Pasta Market Report Would Provide Approximately 69 Tables, 70 Figures And 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Suggestions for Related Reports

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• Global Instant Noodles Market
• Global Functional Flour Market
• Global Functional Foods Market
• Global Vegan Pasta Market
• Global Gourmet Street Food Market