What is the growth forecast for the optical brightener market?

The global optical brightener market is projected to surge at a CAGR of 9.5% from 2023 to 2030, driven by increasing demand in laundry detergents, paper, and plastics.

What are the main applications of optical brighteners?

Optical brighteners enhance whiteness and brightness in various industries, including laundry detergents, paper production, plastics manufacturing, cosmetics, and even agricultural pest control.

Which region is leading the optical brightener market?

The Asia Pacific region dominates the market due to its booming laundry detergent demand, particularly in countries like China and India.

Who are the major players in the optical brightener market?

Key players include BASF SE, Huntsman International LLC, Eastman Chemical Company, Akzo Nobel N.V., and Dayglo Color Corp. These companies are actively pursuing growth strategies like product launches, acquisitions, and collaborations.