Malt Beverage Market is Segmented By Flavor (Flavored, Unflavored), By Drink Type(Alcoholic, Non-alcoholic), By Distribution Channel(Online, Offline), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Malt Beverage Market Size
The Global Malt Beverage Market reached USD 6.5 billion in 2022 and is expected to reach USD 13.7 billion by 2031 and is expected to grow with a CAGR of 9.8% during the forecast period 2024-2031. The fermentation of malted hops and barley prepares malt beverages. Other cereals, unmalted or malted, and many other carbohydrates are included. These products are sometimes flavored by various food products which are suitable for consumption.
The drink may contain alcohol or have removed its alcohol. The malt is loaded with vitamin B, a large number of minerals, and certain proteins and fiber. Malt is partially sweet like sugar and is usually utilized as a healthier substitute sweetener. The cereals are generally placed in water for germination after they are dehydrated, heated, and made their dry powder.
Growing demand for non-alcoholic malt beverages is a key market trend driving the malt beverages market. For instance, In recent years, there has been a noticeable shift in consumer preferences toward healthier lifestyles and reduced alcohol intake. This shift has led to a significant market trend in the malt beverage industry - the growing demand for non-alcoholic malt beverages.
Market Summary
| Metrics | Details |
| CAGR | 9.8% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Flavor, Drink Type, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Europe |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
Rising Customer Inclination Towards Flavored Drinks and Beverages is Driving the Malt Beverages Market
The global malt beverages market is witnessing significant growth in the global market due to a rising customer inclination for flavored beverages and drinks. The increasing number of health-conscious buyers is mainly fueling the demand for the Global Organic Malt Beverage Market.
Furthermore, using organic malt to add flavor to beverages is also anticipated to propel market growth over the projected years. Easy accessibility of flavored malted drinks in supermarkets/hypermarkets, retail shops, online stores, and convenience stores is also expected to enhance the growth of the malt beverages market. However, high and fluctuating prices of malt and its beverages are expected to hamper the market growth during the projected years.
Rising Demand for Non-Alcoholic Beverages is Driving the Malt Beverages Market
Consumer preferences have been shifting towards healthier lifestyles and reduced alcohol consumption. For Instance, according to a Nielsen report, the proportion of global consumers who claim to be making an effort to reduce their alcohol intake has been steadily increasing. This trend aligns with the rising demand for non-alcoholic beverages, including malt-based options.
Beverage manufacturers have recognized the shift in consumer demand and have responded by introducing a wider range of non-alcoholic malt beverages. This includes non-alcoholic malt beers, malt-based sodas, and malt energy drinks with little to no alcohol content. The availability and variety of these products indicate the rising market demand.
Intense Competition from Alternative Beverage Categories is Hindering the Malt Beverages Market Growth
The alcoholic beverage market is well-established and encompasses various categories such as beer, wine, and spirits. For instance, according to Statista, Twisted was the leading flavored malt beverage brand in the United States in 2022. The brand generated over 886.99 million dollars in sales, beating out competitors Smirnoff and Mike's Harder, which had 504 million dollars and 431 million dollars respectively. This indicates a substantial market size and strong competition within the alcoholic beverage industry itself.
Consumers today have a vast array of beverage options to choose from. In addition to alcoholic beverages, there are numerous non-alcoholic alternatives such as soft drinks, energy drinks, ready-to-drink teas and coffees, flavored waters, and functional beverages. The availability and diversity of these beverage categories create intense competition for malt beverages in terms of consumer attention and market share.
Market Segment Analysis
The Global Malt Beverage Market is segmented based on flavor, drink type, distribution channel, and region.
In the Global Market of Malt Beverages, the Alcoholic Segment Holds the Largest Market Share
Alcoholic malt beverages have traditionally been the dominant segment within the malt beverages market. Beer, in particular, is one of the oldest and most widely consumed alcoholic beverages globally, with a long-standing history of production and consumption. This historical presence has contributed to the alcoholic segment's large market share within the broader malt beverages market.
Beer is a significant contributor to the alcoholic malt beverages market. According to historical consumption data, beer has consistently held a large market share within the overall alcoholic beverage market. For example, a report by Kirin Holdings stated that global beer production in 2021 reached approximately 185.60 million kiloliters, an increase of 4.0% year-on-year, indicating the continued demand for beer as a popular alcoholic malt beverage.
Market Geographical Share
The European Region Held the Largest Share of the Malt Beverages Market
Europe has a rich brewing tradition that dates back centuries. Many European countries have a strong beer culture and are home to renowned breweries. This long-standing tradition and expertise in brewing contribute to the European region's dominance in the malt beverages market.
According to Statista, the alcoholic beverages market in Europe is one of the largest in the world. Western Europe represented a market value of approximately 359 billion euros in 2020. In comparison, total alcoholic beverage sales in the United States amounted to roughly 223 million dollars in 2020.
Europe has a substantial beer market in terms of production and consumption. The European beer market is known for its variety of beer styles, including lagers, ales, stouts, and wheat beers. This diverse beer market contributes to the region's large market share in the malt beverages market.
Malt Beverage Market Companies
The major global players in the market include Nestle S.A., Danish Royal Unibrew Group, Mondelez International, PureMalt, Van Pur S.A., Barbican, RateBeer, LLC., Monarch Custom Beverages, Harboe, and United Brands Company, Inc.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The COVID-19 outbreak led to disruptions in global supply chains, including the malt beverages market. Restrictions on international trade, lockdown measures, and limitations on transportation affected the sourcing of ingredients, production, and distribution of malt beverages. Many countries implemented strict lockdown measures, including the closure of bars, restaurants, and other establishments serving alcoholic beverages. This resulted in a significant decline in on-premises consumption of malt beverages. As a result, companies heavily reliant on the on-trade sector experienced a notable decrease in sales.
Russia-Ukraine War Impact:
The conflict has resulted in a significant number of internally displaced persons (IDPs) within Ukraine. According to the United Nations, as of September 2021, over 1.5 million people were registered as IDPs in Ukraine. This has put additional strain on social services and infrastructure in the affected areas. The conflict has disrupted trade relations between Russia and Ukraine. In 2013, before the conflict escalated, Ukraine exported around 24% of its goods to Russia. However, following the annexation of Crimea and the ongoing conflict in Eastern Ukraine, trade volumes declined significantly.
Key Developments
- In November 2022, Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG) acquired Mumbai-based startup Coolberg, which offers malt-based flavored non-alcoholic beverages.
- In July 2022, Vonage becomes a wholly-owned subsidiary of Ericsson. With Vonage on board, Ericsson will create a market for easy-to-adopt global network Application Program Interfaces, this will drive the next wave of digitalization.
- In August 2021, the Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverages. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands.
Why Purchase the Report?
- To visualize the Global Malt Beverages Market segmentation based on flavor, drink type, distribution channel, and region and understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous malt beverage market-level data points with all segments.
- The PDF report consists of a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The Global Malt Beverages Market Report Would Provide Approximately 61 Tables, 56 Figures And 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
