Market Overview
The Global Liquid Sugar Market is expected to grow at a CAGR of 2.5% during the forecast period (2024-2031).
Liquid sugar is a sweetening agent which is often used instead of normal sugar. It is prepared by mixing water with mostly white or at times with brown sugar. The commercially produced liquid sugar is mostly used in homes or widely seen in restaurants. Liquid sugars are used more these days in restaurants to make tea or coffee. Liquid sugar is not just a good alternative to regular sugar but one benefit of liquid sugar over conventional sugar is that it is much sweeter than conventional sugar, only a little amount of liquid sugar is required to get a good amount of sweetness. The other advantages of using liquid sugar are minimized sugar loss, specification-oriented high-quality production, high consistency and uniformity, and high microbiological safety. The global liquid sugar market is valued at USD XX million in 2020 and is forecasted to reach USD XX million by 2028, growing at a CAGR of XX% during the forecast period (2022-2029). However, high transportation and distribution costs and health concerns associated with liquid sugar are impeding the growth of the liquid sugar market.
Market Summary
| Metrics | Details |
| CAGR | 2.5% |
| Market Size | 2024-2031 |
| Market Estimation Forecast Period | 2024-2031 |
| Segments Covered | Origin, Application, Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Largest Region | North America |
| Fastest Growing Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
Growing demand for liquid sugar in bakery and confectionery products
Liquid sugar imparts certain properties in baked goods, such as holding moisture and maintaining freshness, pasteurization and unique flavour. Furthermore, liquid sugar helps in controlling the crystallization of sugar in candy and preventing the formation of ice crystals in frozen desserts, which is increasing its demand in the bakery sector. Moreover, increasing government initiatives to increase sugar cultivation which is used as a major raw material for the production of liquid sugar is anticipated to drive the global liquid sugar market. Liquid sugar also saves the labour cost and also saves the time taken for the filtration of the normal sugar, which will boost the demand and growth of the liquid sugar market.
However, the high storage cost associated with liquid sugar is anticipated to act as a restraint for market growth. The high transportation cost of liquid sugar due to its perishable nature and hygiene concerns is expected to hamper the market growth. Moreover, food that contains a high level of sugar can cause obesity, diabetes and heart disease.
Market Segmentation
The confectionery segment is expected to dominate with a market revenue share of XX%
The global liquid sugar market has been segmented by application into bakery, confectionery, and beverages among others. Confectionery is expected to be the largest and fastest-growing segment during the forecast period due to its use in a wide variety of applications and consumption of confectionery products such as marmalade, chewing gum, sweets, candied nuts, chocolates, and chewing gum. The cooks in the restaurant prefer liquid sugar for creating cakes or baked products. Furthermore, the usage of liquid sugar in a jam, jellies, and others offers appropriate sugar crystallization which is necessary to get the desired texture and mouthfeel of the jellies and fudge.
Market Geographical Share
The Asia Pacific is expected to dominate the liquid sugar market
By geography, Asia Pacific is expected to dominate the global liquid sugar market in the year 2020, growing with a CAGR of xx% during the forecast period. In the Asia Pacific region, the countries like India are the key market for liquid sugar, as the country is the world’s second-largest producer of sugarcane. Furthermore, the easy availability of raw materials is anticipated to further drive the liquid sugar market in the region. Sugarcane is cultivated largely in the tropical and subtropical regions of the Asia Pacific. Moreover, the rapid growth of food industries in the emerging countries of Asia-Pacific, in the backdrop of the overall improvement in the economic conditions and the sustained efforts from governments by enabling policies and regulatory frameworks, help in the growth of the liquid sugar market. In addition, regional and domestic players are engaged in frequent product launches, which have further boosted the market growth.
Market Major Players
The global liquid sugar market is highly fragmented. The market is dominated by major players such as Boettger Gruppe, Tate & Lyle PLC, Nordzucker AG, and Sugar Australia Company Ltd among others. The companies are emphasizing mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches to boost their brand presence among consumers. For instance, in 2019, Whole Earth Sweetener Company launched a keto-friendly product, Stevia & Monk Fruit Liquid Sweeteners, to its portfolio. The product is available in grocery retailers and e-commerce. In July 2019, Dalmia Bharat Sugar and Industries announced to invest USD 3-4 billion for accelerating the sugar production capacity of the company. In May 2019, Graycliff Partners LP has completed the acquisition of Sweeteners Plus Inc., a manufacturer and distributor of essential liquid and dry sweeteners
COVID-19 Impact: Supply chain disruptions with respect to the food and beverages industry have a negative impact on the market
Recently, the threat which is posed by the novel coronavirus (COVID-19) is impacting sugar sector stakeholders badly. Due to this, integrated industries all over the world are also facing multiple challenges such as production, transportation among others. The entire value chain in the sugar sector from sugarcane, sugar, molasses, ethanol and their subsequent marketing and export has been adversely affected due to the pandemic. The industry is also facing reduced off-take from associated industries such as beverage and other FMCG companies due to the lockdown. The industries are shut to control the spread of coronavirus, due to which the demand for sugar declined, and hence the sugar sector is declining in generating revenue. For instance, according to an article published by Sugar Asia magazine, it is expected that the consumption of sugar could fall to 25 million tons as against 26 million tons which were expected previously. They have also said that it was found that in the first six months of the sugar season from October 2019–March 2020 sugar production has decreased by 22.0% from the last year.
