Ketogenic Diet Market Size
The Global Ketogenic Diet Market US$ YY million in 2022 and is projected to witness lucrative growth by reaching up to US$ YY million by 2030. The market is growing at a CAGR of 5.63% during the forecast period (2024-2031).
Ketogenic diet is a high-fat, low-carbohydrate diet that promotes weight maintenance by causing dietary acetonemia, which helps the body burn the extra fat that has accumulated in various body parts. In addition to helping people lose weight, this diet is effective in treating a variety of diseases and medical conditions, such as diabetes, polycystic ovarian syndrome, cancer, heart disease, Alzheimer's, and many more. Cottage cheese, dark meat, flaxseeds, and pumpkin seeds are examples of ketogenic diet foods. The ketogenic (keto) diet is a collection of low-supermolecule, moderate supermolecule, and high-fat dietary patterns that cause the body to enter the metabolic state of acetonemia.
Market Scope
| Metrics | Details |
| CAGR | 5.63% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2023-2030 |
| Data Availability | Value (US$) |
| Segments Covered | Product Type, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | North America |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing obesity cases is driving the market growth
One of the biggest health issues facing the world is obesity. 4 out of 10 American adults are obese, according to a Trust for America's Health report from September 2022. As a result, consumers are adopting healthier eating practices and including keto-friendly foods in their diets. To stay fit, they frequently visist gyms and fitness centers. Doctors and fitness instructors advise against intermittent fasting in favor of the ketogenic diet. The high-fat, low-carb beverages are made to give long-lasting energy and hasten the metabolic state of ketosis, which increases your body's ability to burn fat for energy. Due to the prevalence of childhood obesity in many areas, industry players are developing novel products like cakes, chocolates, protein bars, and many others that are keto-friendly. For instance, in April 2022, Jimmy's Healthy Foods Inc. launched Keto-Friendly Chocolate Fudge Pudding. The availability of different keto-friendly products on online shopping apps like Amazon, Walmart, and many more.
Increasing health consciousness among consumers
Numerous studies demonstrate how a ketogenic diet aids in weight loss and enhances general health. These elements are fueling a worldwide increase in interest in ketogenic diets. The American College of Cardiology and the Academy of Nutrition and Dietetics have conducted numerous studies that have demonstrated the effectiveness of ketogenic diets in treating a variety of illnesses, including obesity, epilepsy, brain injuries, Alzheimer's disease, Parkinson's disease, polycystic ovary syndrome, cancer, and cardiovascular diseases. The benefits of this diet are increasing its popularity all over the world.
Side effects of ketogenic diet are expected to hamper the market
A number of the ketogenic diet's side effects, some mild and some severe, could potentially restrain market expansion. Saturated fat, which is abundant on a ketogenic diet, raises LDL cholesterol, which has been linked to heart disease. Constipation, foggy thinking, and nutritional deficiency brought on by a lack of micronutrients are additional side effects. Additionally, the high-fat content, it can make existing liver issues worse. Long-term adherence to the ketogenic diet can lead to health problems like kidney stones, an excess of protein in the blood, and headaches, among other things. These negative effects could limit market expansion during the projection period.
Market Segment Analysis
The global ketogenic diet market is segmented based on product type, distribution channel, and region.
Increasing demand for ketogenic diet based snacks
The snacks segment has the highest CAGR growth in is anticipated between 2023 and 2030, owing to the growing acceptance of keto-specific foods among young consumers around the world. In order to help people follow the ketogenic diet and enjoy their snacking, manufacturers are introducing a variety of products. Customers who purchase these ketogenic snacks benefit from a variety of conveniences, including the ability to eat in accordance with their diet plans without interfering with their busy schedules.
Market Geographical Share
The high consumption of ketogenic products in Asia Pacific
The Asia-Pacific region dominated the global market. In China, foods for the ketogenic diet are widely accessible as tablets, pills, snacks, powder, or liquid. Additionally, there are new keto certifications, such as Certified Ketogenic and Paleo Foundation Certified Keto. These certifications are anticipated to appeal to lifestyle consumers who view the ketogenic diet as a clean-label variation of the Paleo diet. There are many young people in China, which increases the demand for ketogenic food. Alcoholic and non-alcoholic beverages, as well as ketogenic drinks, are very well known there. Consumers need their food to be nutritious, portable, and healthy due to changes in the environment, lifestyle, and urbanization. Due to the high level of health consciousness among Australian consumers, market players have been introducing keto-friendly snacks and snack bars. For instance, in March 2021, an Australian food company, My Muscle Chef, launched new healthy keto bars that are made from plant-based ingredients.
Companies
The major global players include Ample Foods, Danone S.A., Nestle S.A., Pruvit Ventures, Inc., Keto And Company, Zenwise Health, Perfect Keto, Now Foods, Bulletproof 360, Inc., and Know Brainer Foods.
Key Developments
- In 2021, Gratitude Health Inc introduced KetoRefuel, a ready-to-drink shake that can be used as a meal replacement, to promote healthy nutrition with the aid of functional drinks.
- In 2021, Keto and Co., the manufacturer of the Sated brand of ketogenic food, released a grab-and-go beverage. These beverages popularised the idea of a meal-in-a-bottle and have few calories.
- In September 2022, You Go! Foods introduced its Keto Tortilla Chips across the United States. Major retailers and the You Go! Food websites sell tortilla chips, and early private-label sale commitments are also made.
- In 2022, crunchy cheese mixes have been re-launched by the manufacturer of food ketogenic snacks called keto farms for single-serve snack packs.
Why Purchase the Report?
- To visualize the global ketogenic diet market segmentation based on product type and distribution channel understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous ketogenic diet market-level data points all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global ketogenic diet market report would provide approximately 53 tables, 49 figures and 102 pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
