Kegs Market is segmented By Material Type (Steel, Plastic, Tin), By Capacity (Up to 20 Liter, 20 Liter to 40 Liter, 40 Liter to 60 Liter, Above 60 Liter), By End-User (Alcoholic Beverages, Non-Alcoholic Beverages, Cooking Oil, Chemicals, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
Kegs Market Overview
(180pages) A Report by DataM Intelligence estimates the Global Kegs market to grow at a high CAGR Of 4.85% during the forecast period 2023- 2030. The market is expected to grow due to increasing demand for Alcoholic Beverages, Non-Alcoholic Beverages, Cooking Oil, Chemicals. The competitive rivalry intensifies with BLEFA GmbH, Smartrac Technology Group., CoolSystem KEG, and others operating in the market.
Kegs are small barrels used for storing products such as beverages which include alcoholic beverages as well as non-alcoholic beverages, cooking oil and chemicals. Alcoholic beverages include alcohol types such as beer, wine, spirits and cider. Kegs maintain the original flavor and quality of the beer over a long period. Draught beer is usually served through the kegs so that the pressure of the beer is maintained. The growing global population and rising disposable income in developing countries are creating opportunities for packaged beverages. Based on material type, the kegs market is categorized into steel, tin and plastic. Steel kegs hold the major market share due to their largescale production, higher durability, strength, anti-corrosion, and favourable recycling properties. They are used for transportation and storage.
Kegs Market Scope
Metrics |
Details |
Market CAGR |
4.85% |
Segments Covered |
By Material Type, By Capacity, By End-User, and By Region |
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
Fastest Growing Region |
Asia Pacific |
Largest Market Share |
North America |
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Kegs Market Dynamics
The increasing demand for packaged beverages is expected to drive the kegs market
The growing global population and rising disposable income in developing countries are creating opportunities for packaged beverages. For instance, as per the Brewers Association, the total beer market was valued at USD 94.1 billion in 2020, whereas the total craft beer market was estimated at USD 22.2 billion. Additionally, according to the WHO, the per capita alcohol consumption was recorded 8.6 liters in 2010, which increased to 8.8 liters in 2016.
Moreover, companies operating in the kegs market are innovating modern solutions to better serve food & beverage. For instance, In December 2019, Smartrac Technology Group launched its MAXDURA KEG products line. The products come with RAIN RFID (UHF) and dual-frequency (UHF and NFC) tags that provide superior solutions for identifying and tracking beverage kegs. Moreover, in January 2018, Mitsubishi Chemical Corporation, Petainer and KHS GmbH collaborated to develop one-way PET beer kegs for the Japanese market.
Keg loss due to non-return or damage is hampering the growth of the market
Keg manufacturing companies are increasingly facing the challenge of keg loss due to non-return, damage or improper handling of kegs. Manufacturers are charging a specific deposit amount as insurance to provide the product on rent to mitigate the challenges. However, the customers of the kegs realized that they could get double, triple the cost of their deposit by selling the empty kegs to the local scrap dealers and earn more profit by selling the kegs.
On average, as per industry estimates, keg loss costs brewers between $0.46 and $1.37 per barrel on annual keg production. The loss varies depending upon the size of the brewery.
Kegs Market Segmentation Analysis
Based on material type, the kegs market is categorized into steel, tin and plastic.
Steel kegs hold the major market share due to their largescale production, higher durability, strength, anti-corrosion, and favourable recycling properties. They are used for transportation and storage. They preserve the flavor and quality of beverages such as beer with optimal hygienic conditions throughout the supply chain by blocking gases and ultraviolet rays.
Moreover, the major steel kegs manufacturing companies are innovating and developing new products, contributing to the growth of the steel kegs market globally. For instance, in July 2017, CoolSystem KEG, a german company, launched WorldKeg, a new patent-pending non-returnable stainless-steel keg for one-way packaging of beer, wine, soft drinks and other beverages and liquids. In addition, WorldKeg weighs only 2.3 kg despite a stainless-steel body and is therefore not heavier than a PET plastic keg. Contrary to competing for PET kegs, WorldKeg is 100% tasteless, light and gas-tight, up to 7.5 bar pressure-resistant and completely recyclable.
Kegs Market Geographical Growth
Based on the geography, the kegs market is segmented into North America, Europe, South America, Asia-Pacific, and Middle East & Africa.
The demand for kegs in the North American market is expected to remain dominant in sales and value generation. The increasing beer consumption in countries such as U.S. and Canada have greatly contributed to product sales. For instance, as per Beer Institute and NBWA Industry Affairs, in 2019, the U.S. beer industry sold about $120 billion in beer and malt-based beverages to U.S. consumers through retail beer establishments.
Moreover, people prefer to drink at home due to covid pandemic situations that have increased the demand for packaged beverages, particularly alcohol and beer. For instance, according to Treasury Alcohol and Tobacco Tax and Trade Bureau, in the U.S., beer in kegs, bottles and cans increased from 74.6 million barrels in the first half of 2019 to 76.7 million for the comparable period.
In North America, major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, contributing to the growth of the kegs market in the region. For instance, on 15 January 2020, Blefa Kegs, Inc., the U.S. arm of German keg producer Blefa acquired a major stake in American Keg. American Keg is the only producer of stainless-steel kegs in the U.S.
Kegs Company and Competitive Landscape
The kegs market is moderately competitive with the presence of local as well as global companies. Some of the key players which are contributing to the growth of the market include Blefa Kegs, Inc., Smartrac Technology Group, AMERICAN KEG COMPANY, CoolSystem KEG, NDL Keg., SHINHAN INDUSTRIAL CO. LTD., Ningbo BestFriends Beverage Containers Co.Ltd., Schaefer Container Systems, Ardagh Group S.A., Julius Kleemann GmbH & Co.KG among others. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which are contributing to the growth of the kegs market globally.
BLEFA GmbH
Overview: BLEFA GmbH is a German company that supplies stainless steel kegs for beverages such as beer, wine and soft drinks and is part of the ArtemisHolding group (Aarburg, Switzerland). The company is headquartered in Kreuztal, Germany.
Product Portfolio: BLEFA GmbH offers an extensive range of kegs in its two segments: READYKEG and KWIK KEG.
Key Development:
- On 15 January 2020, Blefa Kegs, Inc., the U.S. arm of German keg producer BLEFA GmbH acquired a major stake in American Keg. American Keg is the only producer of stainless-steel kegs in the U.S.
The global kegs market report would provide access to an approx. 61 market data table, 54 figures and 180 pages.
