Jordan Vegetable Seeds Market Size, Share, Industry, Forecast and outlook (2024-2031)

Market Overview

The Jordan Vegetable Seeds Market is expected to grow at a CAGR of 16.9% during the forecast period (2024-2031).

Jordan is one of the major vegetable-producing nations in the Middle East region. Tomato, cucumber, eggplant, cabbage, and cauliflower are the major vegetables grown in Jordan. The primary production of vegetables in Jordan was recorded as 1.61 million tons in 2018, witnessing an annual growth of 12%. Vegetable production and acreage are constantly increasing in Jordan, thereby creating demand for vegetable seeds. Vegetable production in the country is highly dependent on foreign sales rather than domestic consumption. The country is exporting a significant portion of its products to its neighboring countries in the Gulf and countries as far as Canada.

As of 2018, nearly 85% of the agricultural exports in terms of dollar sales were vegetables, of which tomatoes account for 60%. The lower freight cost of vegetable exports from Jordan into the Gulf region promotes trade activities, thus supporting its vegetable business. Thus, the country's vegetable seed industry is highly volatile due to unpredictable farming acreage and export-dependent market scenarios.

Market Summary

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Market Dynamics

Rising Domestic Demand

• Jordan's rapidly growing population, now exceeding 11 million, has led to an escalating demand for fresh and diverse produce.
• With the country relying on imports for up to 98% of its consumable items, there is an urgent need to enhance local agricultural production. This situation presents a significant opportunity within the Jordan vegetable seeds market.
• The retail food sector in Jordan, valued at approximately $4.5 billion, underscores the potential for local growers to capitalize on this lucrative market. By investing in premium vegetable seeds specifically designed to thrive in Jordan's unique climate, farmers can not only meet consumer expectations for quality and variety but also contribute to sustainability efforts.
• The innovative seeds are crucial for improving crop yields and reducing water consumption, addressing a vital resource challenge in the region. As local agricultural production increases, it will play a key role in enhancing food security and supporting the nation’s economic growth.
• Additionally, Jordan’s trading dynamics further emphasize the importance of strengthening local agriculture. In 2022, major trading partners for vegetable exports included Saudi Arabia, Kuwait, and the UAE, while imports came from countries like Romania, Argentina, and India. This reliance on international trade highlights the necessity for local producers to enhance their output and reduce dependency on imports.
• The combination of rising domestic demand, the need for sustainable agricultural practices, and the opportunity for increased local production positions the Jordan vegetable seeds market as a critical driver for the future of agriculture in the region. 

Commercial Growers

• The market size for the commercial growers segment in the Jordan vegetable seeds market was valued at US$ XX million in 2023 and is estimated to reach US$ XX million by 2031, growing at a CAGR of XX% during the forecast period from 2024-2031.
• The recent growth in Jordan's agricultural GDP, which reached an all-time high of 531.00 JOD Million in late 2023, underscores the significance of the agricultural sector in the country’s economy. This trend can be largely attributed to the influence of commercial growers.
• Their large-scale operations and significant purchasing power enable them to negotiate better prices with suppliers, driving demand for high-quality, specialized seeds that enhance productivity and disease resistance. As the agricultural sector expands, these growers play a critical role in shaping market dynamics by prioritizing their specific needs over those of smaller-scale users.
• Commercial growers dominate the Jordan vegetable seeds market due to their large-scale operations and significant purchasing power. These growers, including extensive farms and agricultural businesses, require high volumes of seeds tailored to specific varieties that enhance productivity, disease resistance, and yield potential. Their ability to purchase in bulk allows them to negotiate better prices with suppliers, which further consolidates their influence in the market.
• In addition to their economic advantages, commercial growers invest in advanced agricultural technologies and infrastructure that boost their efficiency. 

Market Segmentation Analysis

Tomato-led Solanaceae seeds are the largest vegetable seed category.

Tomato seeds accounted for over 60% of the dollar sales of the vegetable seeds market in Jordan. Seeds are considered as the vital farm input in producing quality yield and high productivity in the country. Jordan's tomato seeds market was valued at USD XX million in 2019 and is estimated to grow at a CAGR of XX% over the forecast period to reach USD XX million by 2027. The large acreage of tomatoes in the country resulted in a surge in demand for tomato seeds. Tomato is the largest farmed vegetable and cultivated crop in Jordan. Nearly 32% of the total cultivated crops grown in the country are tomatoes. With over 830,000 tons of annual production, Jordan evolved as one of the leading producers and exporters of tomatoes in the world. Most of the vegetable seeds companies operating in the Jordan market focus on the tomato seeds business to gain market share.

Market Companies

Unorganized sector curbing the growth of the highly fragmented market

Jordan vegetable seeds market is highly unorganized, with local, unregistered seed growers catering to vegetable farmers' significant requirements. Most of the farming communities rely on self-grown farm seeds for future plantations. Also, the market is fragmented, with no single player holding a considerable share in the market. Global seed producers such as Seminis (Bayer AG), East-West Seeds, and Vilmorin register sales growth in the country. Other key players in the market include Corteva Agriscience, Top Seed International, and Trust Seeds Co. Ltd.