Market Overview
The India Dry Mix Mortar Market is expected to grow at a high CAGR during the forecasting period (2024-2031).
Dry mix mortar is one of the most advanced materials in the modern construction industry. It is a mixture of Portland cement, sand, and admixtures in a specific blend that offers superior laying characteristics over other mortar forms. It is produced by mixing binders and aggregate materials in specially developed dry mix mortar plants and water is added prior to use in construction. Upon combining with water, the mixture provides a very high-quality mortar that offers high water resistance and flexibility. The mixture is transported in silos or bags to the construction site. In India, dry mix mortar is used for various applications including grouting, plastering, waterproofing, insulation, and jointing. It is considered the most suitable way of binding bricks and blocks during construction activities owing to its high tensile strength and resistance. The dry mix mortar market in India is still in its infancy stage as compared to other developed nations of Europe. However, the market is posing significant growth potential coupled with rising customer interest towards ready-to-use construction materials.
Market Summary
| Metrics | Details |
| Market CAGR | High |
| Segments Covered | By Product, By End-Use and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Globally, Fastest Growing Region | Asia Pacific |
| Globally, Largest Market Share | North America |
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Market Dynamics
Potential benefits offered by dry mix mortar
The potential benefits offered by dry mix mortar are the primary factor boosting the growth of the dry mix mortar market in India. Dry mix mortar offers several potential benefits over job site mortar. It is proven to provide superior water resistance, better flexibility, low shrinkage cracks, and consistent quality. Unlike job site mortar that involves multiple raw materials at construction, dry mix mortar offers maximum utilization. Also, it allows the addition of specific admixtures that improve the functional properties such as workability, bond strength, and compressive strength. The increasing construction and real-estate industry will derive growth potential to the market. Large-scale construction activities have increased the need for ready-to-use construction materials and thus propelling the use of dry mix mortar. According to Invest India, a national investment promotion and facilitation agency, the construction industry is likely to witness a CAGR of 15% and will emerge as the third-largest globally by 2025. Methylhydroxypropyl cellulose (MHPC), Methyl hydroxyethyl cellulose (MHEC), Methyl cellulose (WALOCEL) are some of the key admixtures used in India
Market Segmentation:
Tile Adhesives evolved as the largest product type
Tile adhesives, also known as tile adhesive mortar is the most lucrative segment of dry mix mortar market in India. It is estimated to witness robust growth rate of 25% over the forecast period. It is extensively used in fixing decorative materials such as floor and wall tiles, interior and exterior walls of kitchens, bathrooms and others. India dry mix mortar in tile adhesives segment valued USD XX million in 2018 and is estimated to grow at a CAGR of XX% over the forecast period to reach USD XX million by 2026. It offers significantly higher strength over cement mortar. Reinforcing with selected admixtures offer strong adhesion and anti-dropping performance, making it ideal for use in high-rise buildings. Also, tile adhesives offer several operation flexibilities over cement slurries. It requires no soak tome prior to application and eliminates the need for cross plastic frame
Market Competitive Landscape:
A wide range of testing services made the market competitive
The dry mix mortar market in India is consolidated with the limited number of players involved in the business. The market for dry mix mortar market is still in a nascent stage. Very few companies are holding a strong presence owing to their brand value for construction materials in India. UltraTech Cement Limited, The Ramco Cements Limited, Simcrete India Pvt Ltd, and Asian Paints are some of the leading players in the market.
The Ramco Cements Limited
Ramco Cements Limited is a leading cement manufacturing company in India that offers a wide spectrum of construction materials. It offers cement, ready mix concrete (RMC), dry mix products, and other Cementous solutions. Ramco’s range of dry mix mortars includes plasters, tile adhesives, and wall putty. These materials are produced under controlled environments and are blended to suit custom applications. The company established its first dry mix mortar plant in 2003 for manufacturing tile adhesives and plastering materials. Also, the company is involved in operating wind farms in the country. As of 2019, the company is operating as a subsidiary of the Ramco Group
