Hunting Apparel Market is segmented By Type (Hunting Jackets, Hunting Vests, Hunting Pants and Bibs), By Application (Men, Women), By End User (Online, Offline), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
Global Hunting Apparel market is estimated to grow at a CAGR of 5.7% during the forecast period (2024- 2031).
Hunting apparel is more durable and weather-resistant than normal clothing. These clothes are designed with unique features for the field, such as scent-masking fabrics, extra pockets for gear, etc., and fitted to provide more flexibility. Whether people hunt big game, small game, predators, or fowl, there’s a good chance these need camo hunting clothing designed to keep these concealed and protected from the elements.
Market Summary
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Metrics |
Details |
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Market CAGR |
5.7% |
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Segments Covered |
By Type, By Application, By End User, and By Region |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
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Fastest Growing Region |
Asia Pacific |
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Largest Market Share |
North America |
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Market Dynamics
The growing demand for hunting & field apparel is increasing from female hunters, and many investors launch their brand and prove a significant future for hunting & field apparel, which may significantly propel market growth. For instance, in November 2017, Field & Stream, a specialty outdoor retailer and product brand owned and operated by DICK'S Sporting Goods, offers a variety of quality apparel options designed specifically for the female hunter.
Further, intense research and testing of the effectiveness of base layers apparel has led to the release of the Calor (Latin for heat) and Algus (Latin for “cool to the touch”) systems, which will significantly create demand in the hunting apparel market.
In addition, Utilizing CoolTouchTM membrane technology, the Algus base layers will cool skin temperature by 15% through a reaction with perspiration.
On the flip side, the Calor base layers utilize HeatwaveTM ceramic technology to reflect body heat off the garment and back towards the body for a skin temperature increase by 15%. Thus, the result is a thinner base layer that provides greater warmth with less bulk.
However, the high cost of the apparel is expected to hinder the market growth of Hunting Apparel in the forecast period.
Market Segmentation Analysis
Based on the end-user, the global hunting apparel market is broadly segmented as online and offline. Among all of the end-user, the online portal dominates the market in terms of the increased use of smartphones for online shopping. Also, most users prefer to buy goods online due to the ease, convenience, and time-saving advantages offered by online retail.
Also, many branded hunting apparel companies merging with online portals tend to earn more and fetch more profit, which may add fuel to the growth of the market.
According to the data from the British Retail Consortium (BRC) and Google in 2016, the UK is the world’s second-biggest online retail exporter, beaten only by the US. These new BRC-Google figures show UK retailers are heavily investing in international online experiences, localized websites, and faster delivery times to drive exports hunting apparel around the globe.
According to the data from the U.S. Department of Commerce in 2017, eCommerce in Canada is continuing on a strong upward trend. Online retail sales are projected to increase from USD 22.4 billion in 2015 to USD 38 billion by 2019. However, Canadian organizations still lag behind the U.S. in terms of online sales (seven out of the top ten most popular online shopping sites for Canadians are U.S. based), and this presents opportunities for small and mid-sized U.S. consumer goods organizations that have the ability to develop a strong web presence. The most popular e-commerce platforms used by Canadian consumers for hunting apparel are Amazon and others.
Market Geographical Share
Based on the region, the global Hunting Apparel market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Among all of the regions, the North American region is dominates the market in terms of hunting of animals. In America, hunting is enjoyed by men, women, and youth. Nearly 11.5 million hunters are participated in hunting in 2016, out of them, 7.9 million are Deer hunters, 2.6 million are bird hunters, and 1.9 millions of them turkey hunter, predator hunter, small game hunter, and more, According to the Hunting in America Economic Impact Report in 2018.
According to the data from the Outdoor Industry Association’s 2017, hunters spent USD 7.1 billion on equipment alone. This includes expenditures on firearms, ammunition, archery gear, optics, calls, decoys, hunter apparel, and more. In addition, hunters spent USD 630 million on hunting apparel. The total hunters spent around USD 27.1 billion to enjoy the sport.
According to the new report by the U.S. Fish and Wildlife Service in 2017, 101.6 million Americans participate in wildlife-related activities in 2016, such as hunting, fishing, and wildlife-watching out of the 40 percent in the U.S. population which is around 40.64 million.
Market Companies and Competitive Landscape
The global hunting apparel market is fragmented with the presence of many local and international players. The versatility in product features and opportunities for market growth through new product launches is poised to intensify competitiveness among companies.
However, Badlands Packs, Field&Stream, SITKA Gear, Scentblocker, and Cabela are some of the prominent players in the global hunting apparel market. Field&Stream is one of the major companies in hunting apparel and is enhancing the market through product development. For instance, in December 2018, Field & Stream, a specialty outdoor retailer and product brand owned and operated by DICK’S Sporting Goods, offers late-season hunting apparel designed to keep the hunter out there even when temperatures drop.
In July 2017, ScentLok Technologies Inc. acquired the assets of Minnesota-based Robinson Outdoor Products LLC. The acquisition of Robinson Outdoor Products includes the ScentBlocker, ScentShield, Tree Spider, and Whitewater Outdoors brands, which ScentLok executives would add new technology to the company’s portfolio.
In May 2017, Cabela’s, the World’s Foremost Outfitter of hunting, fishing, and outdoor gear, has teamed up with Icebreaker, the New Zealand pioneer in merino wool apparel, to create a co-branded apparel line for men and women – Cabela’s + Icebreaker – to be sold exclusively in Cabela’s U.S. retail stores and online at www.cabelas.com this fall.
In May 2016, Prois Hunting Apparel partnered with the popular internet-based company, goHUNT.com, which is a digital platform and community built for Western hunters. The two companies have teamed up to offer Prois gear with the purchase of a goHUNT INSIDER membership. As both companies cater in large part to the Western hunter, the partnership was a natural fit.
